Sales Manager – IELTS / PTE / CELPIP
Company: LinguoPrep
Job Type: Full-Time | Remote
Salary: ₹25,000 – ₹35,000 per month + Performance-Based Growth
Important Note Before Applying
This position is specifically for candidates with experience in education sales, IELTS/PTE/CELPIP counselling, study abroad, immigration, admissions, edtech, or online education sales.
Candidates from unrelated sales industries such as retail, banking, insurance, real estate, telecom, or general BPO sales may not be preferred unless they have strong experience in student counselling or education sales.
About LinguoPrep
LinguoPrep is an online language-training company providing IELTS, PTE, CELPIP and other language preparation programs for students and professionals planning for study abroad, immigration, Canada PR, and career growth.
We are looking for an experienced and responsible Sales Manager who can take complete ownership of our sales and counselling team, improve lead utilization, maintain strong follow-up discipline, and consistently increase student enrollments.
Role Overview
The Sales Manager will be responsible for managing the complete sales process from:
Lead Received → Contact → Counselling → Demo Booking → Demo Attendance → Follow-Up → Enrollment
The person will manage counsellors, monitor daily performance, distribute and track leads, identify conversion gaps, improve counsellor performance, and ensure monthly enrollment targets are achieved.
This is a hands-on sales management role, not only a reporting or coordination position.
Key Responsibilities1. Sales Team Management
- Manage and supervise the complete sales/counselling team.
- Set daily, 3-day, weekly, and monthly enrollment targets.
- Monitor individual counsellor performance.
- Identify low-performing counsellors and take corrective action.
- Conduct regular performance reviews and sales discussions.
- Keep the team disciplined, accountable, and target-focused.
2. Lead Management
- Ensure every new lead is assigned and contacted quickly.
- Monitor whether counsellors are properly attending and following up with leads.
- Ensure no genuine lead is missed, ignored, or left without follow-up.
- Manage lead distribution according to counsellor performance and workload.
- Track lead status accurately in the company reporting system/CRM.
3. Sales Conversion Management
Monitor the complete sales funnel, including:
- Total Leads
- Leads Contacted
- Interested Leads
- Demo Booked
- Demo Attended
- Direct Enrollments
- After-Demo Enrollments
- Total Enrollments
- Overall Conversion %
The Sales Manager should regularly identify where leads are dropping in the funnel and take action to improve conversion.
4. Student Counselling
- Understand IELTS, PTE, and CELPIP course offerings properly.
- Guide students regarding course structure, fees, batches, demos, trainers, and enrollment.
- Support counsellors in handling difficult or high-potential leads.
- Handle important sales calls when escalation or senior counselling is required.
- Help the team improve objection handling and closing.
5. Follow-Up Management
- Ensure interested students receive timely follow-ups.
- Monitor pending demos, pending payments, and undecided students.
- Prevent counsellors from focusing only on fresh leads while ignoring older opportunities.
- Create proper follow-up priorities for hot, warm, and pending leads.
6. Demo Conversion
- Coordinate with the academic/trainer team for demo classes.
- Ensure demos are booked correctly and students receive reminders.
- Track demo attendance.
- Ensure counsellors immediately follow up after demos.
- Improve the conversion percentage from demo attended to enrollment.
7. Reporting & Performance Tracking
- Maintain accurate daily and monthly sales records.
- Review counsellor reports and ensure data is updated correctly.
- Track conversion percentages at every important stage.
- Prepare management reports showing:
- Leads received
- Lead utilization
- Counsellor performance
- Demo performance
- Enrollments
- Conversion rate
- Target vs achievement
- Identify problems using data rather than assumptions.
8. Sales Process Improvement
- Identify weaknesses in the current sales process.
- Improve lead response time, follow-ups, counselling quality, and closing.
- Develop better scripts, objection-handling methods, and follow-up systems.
- Suggest practical strategies to increase enrollments from the existing lead volume.
9. Coordination With Academic Team
- Coordinate with trainers regarding demo availability and batch schedules.
- Communicate student requirements to the academic team.
- Resolve sales-related student concerns before and after enrollment.
- Ensure there is smooth communication between sales and academics.
10. Target Achievement
The Sales Manager will be directly responsible for:
- Team enrollment targets
- Counsellor productivity
- Lead utilization
- Follow-up discipline
- Demo conversion
- Overall sales conversion
The objective is not only to manage the team but to consistently improve the number of enrollments generated from the available leads.
Required Experience
- Minimum 2–4 years of experience in:
- IELTS/PTE/CELPIP sales
- Education counselling
- Study abroad counselling
- Immigration sales
- Admissions
- Edtech sales
- Online education sales
- At least 1 year of experience managing or supervising a sales/counselling team is strongly preferred.
Required Skills
- Strong sales closing and counselling skills.
- Strong understanding of lead management and follow-ups.
- Ability to manage and motivate a remote sales team.
- Ability to understand sales numbers and conversion percentages.
- Strong communication and objection-handling skills.
- Good command of spoken English.
- Comfortable working with:
- Google Sheets
- WhatsApp
- Google Meet
- CRM/lead management systems
- Strong reporting and organizational skills.
- Target-oriented and performance-driven mindset.
- Ability to take ownership instead of waiting for instructions.
- Strong problem-solving and decision-making ability.
Preferred Candidate
We will strongly prefer someone who:
- Has previously worked with an IELTS/PTE/CELPIP institute, immigration company, study abroad consultancy, or edtech company.
- Has managed a team of counsellors or sales executives.
- Has experience handling a high volume of student leads.
- Understands demo-based education sales.
- Knows how to improve conversion rather than simply make calls.
- Can identify weak counsellors and coach them.
- Can maintain sales discipline in a remote team.
- Is comfortable being accountable for monthly enrollment targets.
- Can independently manage the sales department with regular reporting to management.
What Success in This Role Looks Like
A successful Sales Manager at LinguoPrep will ensure that:
- New leads are contacted quickly.
- Every lead has clear ownership.
- Follow-ups happen on time.
- Counsellors maintain proper records.
- Demo booking and attendance improve.
- Demo-to-enrollment conversion improves.
- Individual counsellor performance is measurable.
- Sales problems are identified early.
- Monthly enrollment targets are consistently achieved.
Benefits
- Full-time remote position.
- Salary: ₹25,000 – ₹35,000 per month.
- Performance-based salary growth.
- Opportunity to lead and build a growing sales team.
- Long-term growth opportunity within LinguoPrep.
- Exposure to a fast-growing online education and language-training business.
Selection Process
Shortlisted candidates may go through:
- Resume screening based on relevant industry experience.
- Initial interview.
- Short student-counselling/lead-conversion task.
- Voice-note or mock sales call.
- Sales management and performance-analysis discussion.
- Final interview with management.
Candidates should be prepared to explain their previous sales targets, team size, lead volume, conversion rate, and actual achievements.
How to Apply
Interested candidates can apply with their updated resume highlighting their experience in education sales, counselling, IELTS/PTE/CELPIP, study abroad, immigration, admissions, or edtech.
Please clearly mention any previous experience managing a sales or counselling team.
Pay: ₹25,000.00 - ₹35,000.00 per month
Application Question(s):
- Do you have experience in IELTS, PTE, CELPIP, study abroad, immigration, edtech, or education counselling?
- How many years of experience do you have in education sales or student counselling?
- Have you managed or supervised a sales/counselling team before?
- Have you handled leads, follow-ups, demo bookings, and enrollments before?
Work Location: Remote
