Overview:
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and 30,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive even marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
About the role
Cvent, Inc. is seeking a Digital Marketing Assistant Team Lead – Paid Media to join our growing Digital Marketing team based in India.
This role will be responsible for strategizing, launching, optimizing, and scaling paid media campaigns across multiple product lines and regions. The ideal candidate will bring strong hands-on experience across paid search, paid social, display, retargeting, video, and ABM-oriented paid programs, with a focus on driving qualified demand, pipeline, and attributable revenue. The ideal candidate will have 4 - 6 years of experience in managing PPC efforts across multiple advertising platforms and a background in B2B lead generation.
This person should be highly organized, analytically strong, comfortable operating in a fast-paced global environment, and excited to use AI-enabled tools and automation to improve campaign execution, reporting, and performance insights.
Disclaimer:
Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always come from an official ‘[email protected]’ email. We never request any payments or ask for sensitive personal or financial information via chat or social media platforms. For more information, please visit: https://www.cvent.com/en/notice-recruitment-fraud
In This Role, You Will::
What you will be Doing:
Campaign Strategy, Execution & Optimization
- Launch, optimize, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to achieve top-of-funnel, down-funnel, conversion, and ROAS KPIs.
- Develop and execute paid social campaigns across platforms such as LinkedIn, Facebook, Instagram, and other relevant paid media channels.
- Build and optimize display, retargeting, video, content syndication, and ABM-focused campaigns aligned to business goals.
- Support audience strategy and segmentation across product lines, funnel stages, personas, and target accounts.
- Manage campaign pacing, budgets, delivery, and performance across multiple regions and product lines simultaneously.
- Identify optimization opportunities across audience targeting, bidding strategy, ad copy, creative, placements, offer strategy, and landing pages.
Campaign Quality, Tracking & Launch Readiness
- Own campaign QA and launch readiness processes to ensure campaigns go live accurately and on time.
- Validate campaign setup across ad platforms, including naming conventions, UTM consistency, audience setup, creative mapping, lead gen forms, and conversion tracking.
- Monitor and troubleshoot discrepancies across advertising platforms, analytics tools, CRM systems, and downstream measurement platforms.
- Help maintain high standards for campaign hygiene, documentation, workflow management, and operational consistency.
Reporting, Analysis & Insights
- Own recurring paid media reporting and performance analysis across campaigns, channels, and business lines.
- Translate campaign data into clear recommendations that improve lead quality, efficiency, pipeline contribution, and revenue impact.
- Build and maintain dashboards, scorecards, and summaries for stakeholders across Digital Marketing, Demand Generation, Product Marketing, Field Marketing, and leadership.
- Surface trends, risks, and opportunities proactively, including budget shifts, audience insights, testing learnings, and performance anomalies.
Cross-Functional Collaboration
- Partner closely with stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, Marketing Operations, Analytics, Content, and Creative teams.
- Coordinate campaign requirements including messaging, creative assets, landing pages, forms, targeting inputs, and timelines.
- Act as a subject matter expert for modern paid media best practices and help guide internal stakeholders toward the right channel, audience, and campaign approach.
- Collaborate effectively with global teams across time zones and support consistent execution standards across regions.
- Identify issues with existing processes and proactively suggest solutions
AI-Enabled Paid Media Operations
- Use AI tools responsibly to accelerate campaign planning, first-draft ad copy, audience hypotheses, reporting summaries, QA checklists, and research.
- Leverage AI-assisted workflows to identify trends, flag anomalies, summarize performance, and improve operational efficiency.
- Experiment with emerging AI capabilities in ad platforms and martech tools, including AI-supported bidding, predictive audience insights, creative ideation, and budget allocation recommendations.
- Bring forward ideas that improve team productivity, campaign quality, and performance through thoughtful use of AI and automation.
Here's What You Need::
What You Will Need for this Position:
- Bachelor’s degree required.
- 4–6 years of experience in B2B digital marketing, either in-house or at an agency.
- Strong hands-on experience with paid search, paid social, display advertising, retargeting, and video campaign execution and optimization.
- Strong hands-on experience working on platforms such as LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, Bing Ads, or similar paid media tools.
- Experience managing campaigns across multiple product lines, audiences, and regions.
- Strong understanding of performance marketing, lead generation, funnel metrics, and conversion optimization.
- Solid knowledge of online ad formats, specs, landing page best practices, and tracking/tagging fundamentals.
- Proficiency with Google Analytics, Adobe Analytics, or similar analytics platforms.
- Strong analytical skills with the ability to interpret data and translate findings into action.
- Strong project management, organization, and communication skills.
- Ability to work effectively in a fast-paced, globally distributed environment.
Preferred
- Experience with ABM tools such as 6sense, Metadata, or similar platforms.
- Familiarity with CRM, marketing automation, attribution, and lead lifecycle concepts.
- Experience with LinkedIn ad formats such as Lead Gen Forms, Sponsored Messaging, Conversation Ads, or InMail.
- Experience with project management and workflow tools such as Wrike.
- Experience with dashboarding or BI/reporting tools.
- Exposure to North American, European, or other international markets.
- Comfort using AI assistants or generative AI tools for campaign ideation, reporting support, workflow automation, and research.
- Curiosity about prompt design, AI-enabled marketing workflows, and responsible AI usage in performance marketing.
Success in This Role Looks Like
- Campaigns are launched accurately, on time, and with strong operational rigor.
- Paid media programs meet or exceed KPI goals tied to leads, pipeline, and revenue contribution.
- Reporting is reliable, timely, and useful for stakeholder decision-making.
- Optimization opportunities are identified proactively and acted on quickly.
- Cross-functional stakeholders experience strong communication, follow-through, and strategic partnership.
- AI is used thoughtfully to improve speed, quality, and insight generation without compromising accuracy, governance, or brand standards.
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