Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are ur embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
ABOUT THE ROLE
Whatfix builds software that helps people work — guiding users through complex applications in real time, across web, mobile, and desktop. Our Digital Adoption Platform (DAP) powers how companies create, distribute, and manage in-app guidance at scale. As we go AI-native across the platform, the design problems are getting harder, more novel, and more interesting.
We're hiring a Senior Product Designer to own design for a core area of the DAP product. This isn't a role for someone who needs a defined process to operate. It's a role for someone who can hold a clear vision for where the product is going, think through what matters next, and ship work that matters right now.
You'll report to Supreeth KV, Design Lead for DAP, and work alongside other Product Designers to advance Whatfix’s Digital Adoption Platform. You'll collaborate closely with Product, Engineering, and UX Research in a cross-functional team structure.
This role is based in Bengaluru.
WHAT YOU'LL OWN
Product Design Across DAP
- Own the end-to-end design of features across DAP's guidance creation, distribution, and management surfaces — web, mobile, and desktop.
- Lead your domain from discovery through delivery: research, ideation, prototyping, specification, and handoff.
- Define and maintain design quality within your product area — interaction models, usability standards, and consistency with the broader design system.
- Scrutinize requirements. Push back when what's being asked for isn't the right thing to build.
AI-Native Design Work
- Design for AI-powered features where patterns don't yet exist. That means inventing interaction models, not adapting existing ones.
- Use AI tools actively in your own workflow — building functional POCs in code, running rapid experiments, pushing early versions to understand lived experience before it's polished.
- Help define what AI-native UX means for digital adoption: for the customers building guidance, and for the end users receiving it.
Research and Experimentation
- Lead qualitative and quantitative research for your product area.
- Favor real-world experimentation over controlled environments. Get something working, get it in front of real users, and learn from how it actually behaves.
- Synthesize findings into clear direction and present them to cross-functional partners and leadership with confidence.
Collaboration and Mentorship
- Operate as a peer in planning and prioritization conversations — contributing to how problems are framed, not just how they're solved.
- Mentor the junior designer joining the team. Share knowledge, give direct feedback, raise the bar.
- Contribute to shared design standards and the evolution of design practices on the team.
WHAT WE'RE LOOKING FOR
Required
- 4+ years of product design experience in SaaS or enterprise software. You're a Senior Designer — not a mid-level on the path to senior.
- A portfolio that demonstrates owning complex problem spaces end-to-end: research, design decisions, tradeoffs, and shipped work.
- Active use of AI tools in your design workflow — building POCs, using LLMs for synthesis, working across Figma and code. Not aspirational. Current practice.
- Strong interaction and UX design fundamentals — you know when to follow conventions and when to break them.
- Ability to work effectively in ambiguity, on problems that don't have established answers.
Nice to Have
- Experience designing for enterprise SaaS platforms, particularly tools used by non-technical users or content authors.
- Familiarity with digital adoption, in-app guidance, workflow automation, or onboarding experiences.
- Experience designing agent management, AI-generated, or AI-assisted outputs.
HOW YOU'LL SHOW UP
- You design to solve problems now. You hold a vision for the future, build shared understanding for what's next, and ship in the present. Work stays connected to current OKRs, not some future state that keeps moving.
- You experiment to learn. A rough functional POC pushed to real users tells you more than weeks of structured testing. You're comfortable with that tradeoff.
- You're clear and direct. You can articulate what you're designing, why, and what you're trading off. You expect the same from the people around you.
- You're a peer, not an executor. You're in the room when problems are being framed, not just when solutions need to be drawn.
- You're already working at the edge of AI. You're not waiting for the tools to mature or the patterns to be established. You're building now, learning from what you ship, and helping define what AI-native design actually means in practice.
#LI#Onsite
#WorkType: #Onsite
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
