Chennai Tamil Nadu & data integration lead crm Jobs – 86 Open Jobs Today

Performance Marketer
DR. KAMARAJ HOSPITAL PVT LTD. —Chennai, Tamil Nadu
- ₹20,000 - ₹35,000 a month
- Full-time
- Microsoft Excel
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- Analysis skills
Quick apply
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Performance Marketer

DR. KAMARAJ HOSPITAL PVT LTD.
Chennai, Tamil Nadu

Quick apply

Job details

Permanent | Full-time
₹20,000 - ₹35,000 a month

Qualifications

Microsoft Excel
Marketing
Keyword research
Google Tag Manager
Lead generation
Analysis skills
Bachelor's degree
Conversion optimisation
Digital Marketing
Business Administration
Google Ads
Google Analytics
Communication skills
Marketing
Performance marketing

Full job description

Location : Vadapalani

Designation : Performance Marketer

Department : Marketing

Experience Required : 6 Months – 2 Years (Minimum 6 Months Mandatory)

Employment Type : Full-Time

ROLE OVERVIEW

Aakash Fertility Centre & Hospital is seeking a results-oriented Performance Marketer to drive patient acquisition through strategic, data-driven digital advertising campaigns. The role focuses on optimizing paid media performance across multiple platforms to achieve high-quality lead generation, improved conversion rates, and maximum return on advertising investment.

KEY RESPONSIBILITIES

Plan, execute, and manage end-to-end performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.
Drive qualified patient leads while optimizing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
Manage and optimize campaign budgets to ensure efficient allocation and maximum ROI.
Implement and maintain conversion tracking, event tracking, pixel integration, and attribution setup.
Conduct keyword research, audience segmentation, competitor benchmarking, and market analysis.
Perform continuous A/B testing on creatives, landing pages, and audience sets to improve campaign performance.
Collaborate with creative, content, and CRM teams to ensure effective campaign execution and lead nurturing.
Monitor campaign performance daily and provide actionable insights for optimization.
Prepare structured weekly and monthly performance reports with key metrics and recommendations.
Ensure compliance with healthcare advertising policies and platform guidelines.

REQUIRED SKILLS & COMPETENCIES

Hands-on experience in Google Ads and Meta Ads Manager.
Strong understanding of GA4 (Google Analytics 4), Google Tag Manager, and conversion tracking systems.
Knowledge of lead generation funnels and performance marketing strategies.
Proficiency in data analysis using Excel / Google Sheets.
Understanding of remarketing, retargeting, and audience segmentation.
Strong analytical thinking and problem-solving abilities.
Ability to work in a target-driven environment with attention to detail.
Good communication and reporting skills.

EDUCATIONAL QUALIFICATION

Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field.

KEY PERFORMANCE INDICATORS (KPIs)

Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead Quality & Conversion Rate
Patient Acquisition Rate
Campaign ROI

WHAT WE OFFER

Opportunity to work with a growing healthcare institution.
Exposure to high-performance digital marketing campaigns.
Career growth and learning opportunities in healthcare marketing.
Collaborative and professional work environment.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

Quick apply

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