Job Description – Social Media Manager
Company: Mindware Infotech
Platform: Wrati.com – Dating & Matrimony Platform
Location: Dwarka, New Delhi
Job Type: Full-Time
Work Mode: 100% Work From Office (WFO)
Working Days: Monday to Saturday
Office Timings: 10:00 AM – 7:00 PM
Experience: 1–3 Years
Salary: ₹20,000 – ₹40,000 per month, based on skills and experience
About Wrati.com
Wrati.com is a next-generation Dating & Matrimony Platform designed to help people discover meaningful connections through a modern web and mobile experience.
We are looking for a creative, strategic, performance-driven, and result-oriented Social Media Manager who can take complete ownership of Wrati's social media presence, content strategy, brand communication, audience growth, influencer marketing, paid advertising, and online community.
The ideal candidate should understand social media beyond simply posting content and should be capable of converting social media attention into website traffic, app downloads, registrations, leads, and user growth.
Key Responsibilities1. Social Media Management
- Take complete ownership of Wrati.com's social media channels, including Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and execute comprehensive social media strategies aligned with Wrati's brand and business goals.
- Create and manage weekly and monthly content calendars.
- Plan and publish Reels, posts, stories, carousels, polls, short-form videos, and other engaging content.
- Maintain a consistent brand voice, visual identity, and communication style across all platforms.
- Monitor social media trends and identify opportunities for audience growth.
- Manage multiple social media channels and campaigns simultaneously.
2. Content Strategy & Creation
- Develop creative content ideas around dating, relationships, matchmaking, love, lifestyle, communication, modern relationships, and social trends.
- Identify trending topics, formats, sounds, memes, hashtags, challenges, and content opportunities.
- Create engaging hooks, captions, CTAs, scripts, and social media copy.
- Develop content specifically designed for Reels and short-form video platforms.
- Work closely with designers, video editors, and marketing team members to produce high-quality content.
- Develop campaigns for product launches, festivals, events, promotions, and important brand initiatives.
- Create content that increases reach, engagement, website traffic, app downloads, and user registrations.
- Experiment with new content formats and continuously improve content performance.
3. Social Media Growth
- Develop and execute strategies to grow Wrati's followers, reach, engagement, and online community.
- Analyze audience behaviour and continuously improve the content strategy.
- Identify opportunities to increase organic reach and discoverability.
- Research competitors and benchmark Wrati against leading dating, matrimony, social networking, and consumer platforms.
- Develop creative campaigns to drive users from social media to Wrati.com and the mobile application.
- Focus on measurable user acquisition and brand growth through social media.
4. Google Ads & Paid Advertising
The candidate must have practical knowledge and experience in Google Ads and paid digital advertising.
Responsibilities include:
- Plan, create, launch, manage, and optimize Google Ads campaigns.
- Experience with Google Search Ads, Display Ads, YouTube Ads, App campaigns, and website traffic/conversion campaigns.
- Conduct basic keyword and audience research for paid campaigns.
- Create appropriate ad copies, headlines, descriptions, and CTAs.
- Manage campaign budgets, targeting, bidding, and performance.
- Monitor and optimize campaigns based on performance data.
- Track important metrics such as CPC, CPM, CTR, conversions, CPA, ROAS, and ROI.
- Run campaigns focused on website traffic, registrations, leads, app downloads, and user acquisition.
- Identify underperforming campaigns and take corrective actions.
- Continuously test different audiences, creatives, ad copies, and campaign strategies.
5. Instagram, Facebook & Social Media Ads
- Plan, create, manage, and optimize Instagram and Facebook advertising campaigns.
- Hands-on experience with Meta Ads Manager is required.
- Run campaigns for brand awareness, engagement, traffic, leads, registrations, app promotion, and conversions.
- Create appropriate campaign audiences and targeting strategies.
- Manage retargeting and remarketing campaigns.
- Test different ad creatives, videos, images, copy, audiences, and CTAs.
- Monitor campaign performance and optimize budgets accordingly.
- Track campaign metrics such as reach, impressions, CTR, CPC, CPM, conversions, CPA, and ROAS.
- Explore paid advertising opportunities on YouTube, LinkedIn, and other relevant social media platforms.
- Coordinate with the creative team to develop high-performing ad creatives.
- Ensure that paid campaigns support Wrati's overall user acquisition and business objectives.
6. Influencer & Creator Marketing
- Identify and build relationships with relevant influencers, creators, comedians, lifestyle creators, relationship creators, and content communities.
- Research influencers based on audience, engagement, relevance, and performance.
- Plan influencer collaborations and social media campaigns.
- Coordinate with creators for Reels, videos, promotional campaigns, and brand integrations.
- Negotiate and coordinate campaigns with creators where required.
- Track influencer campaign performance and ROI.
- Explore innovative creator-led campaigns to increase Wrati's brand awareness, reach, and user acquisition.
- Maintain a database of relevant influencers and creators.
7. Community Management
- Manage comments, DMs, mentions, reviews, and other audience interactions.
- Build and maintain an active and positive Wrati community.
- Respond to users professionally and consistently with brand communication guidelines.
- Monitor audience sentiment and identify important feedback.
- Identify frequently asked questions, complaints, and user concerns.
- Coordinate with product and customer-support teams regarding user feedback and issues.
- Encourage meaningful conversations and engagement within the Wrati community.
8. Analytics & Performance
- Monitor social media and advertising metrics including:
- Reach
- Impressions
- Engagement Rate
- Video Views
- Followers
- Shares
- Saves
- Clicks
- Website Traffic
- Registrations
- App Downloads
- Leads
- Conversions
- CPC
- CPM
- CTR
- CPA
- ROAS
- ROI
- Analyze content and advertising performance.
- Identify high-performing content, campaigns, audiences, and platforms.
- Prepare weekly and monthly social media and advertising performance reports.
- Use data and insights to improve organic and paid campaign performance.
- Set measurable growth and acquisition targets.
- Provide recommendations based on performance data and market trends.
9. Competitor & Market Research
- Regularly monitor competitors in the dating, matrimony, relationship, lifestyle, and consumer app space.
- Research competitor social media strategies, advertisements, content formats, campaigns, and influencer activities.
- Identify new trends and opportunities in the market.
- Stay updated with changes in Instagram, Facebook, YouTube, Google Ads, and other digital platforms.
- Suggest innovative marketing ideas to differentiate Wrati from competitors.
Required Skills
- 1–3 years of professional experience in Social Media Management, Social Media Marketing, Digital Marketing, Performance Marketing, Content Marketing, or a related role.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
- Strong practical knowledge of Google Ads.
- Strong practical knowledge of Instagram & Facebook Ads / Meta Ads Manager.
- Experience managing paid social media campaigns.
- Strong understanding of Reels, viral content, trends, memes, and short-form videos.
- Strong content strategy and copywriting skills.
- Good understanding of social media analytics and performance metrics.
- Experience with influencer marketing and creator collaborations.
- Understanding of audience targeting, retargeting, conversion campaigns, and user acquisition.
- Strong communication and coordination skills.
- Creative mindset with the ability to generate fresh and engaging content ideas.
- Ability to manage multiple campaigns, platforms, and deadlines independently.
- Ability to analyze data and make performance-based decisions.
Preferred Skills
- Experience working with Dating, Matrimony, Social Networking, Lifestyle, Consumer Apps, or Startup brands.
- Experience growing a brand's Instagram, Facebook, YouTube, or other social media channels.
- Hands-on experience with Meta Business Suite and Meta Ads Manager.
- Hands-on experience with Google Ads and Google Analytics.
- Knowledge of conversion tracking, Meta Pixel, and campaign analytics.
- Experience with social media scheduling and management tools.
- Basic knowledge of Canva, CapCut, Premiere Pro, or similar creative tools.
- Experience running app-install and website-registration campaigns.
- Understanding of performance marketing and customer acquisition.
- Experience in building social media communities is a plus.
Key Performance Areas (KPIs)
The selected candidate will be responsible for measurable growth in:
Organic Growth
- Social media followers
- Organic reach
- Engagement rate
- Reels and video views
- Shares and saves
- Community engagement
Paid Marketing
- Google Ads performance
- Meta Ads performance
- Instagram & Facebook Ads performance
- Cost per acquisition
- Conversion rate
- ROAS / ROI
- Lead generation
- Website traffic
- App downloads
Business Growth
- Website registrations
- App registrations
- User acquisition
- Social media-driven conversions
- Influencer campaign performance
- Overall Wrati brand awareness
Ideal Candidate
We are looking for someone who understands social media, content creation, paid advertising, influencer marketing, and digital growth.
The ideal candidate should:
- Know how to identify trends and create content people want to watch and share.
- Understand how to grow a social media community organically.
- Have hands-on experience with Google Ads and Meta Ads.
- Know how to run and optimize campaigns on Instagram, Facebook, Google, YouTube, and other relevant platforms.
- Understand how to convert social media traffic into registrations, leads, app downloads, and users.
- Be creative, analytical, proactive, and result-oriented.
- Be comfortable working in a fast-paced startup environment.
- Take ownership of campaigns from idea → execution → promotion → analytics → optimization.
If you are passionate about social media, content, trends, influencers, Google Ads, Meta Ads, performance marketing, and building a new-age consumer brand, Wrati.com offers an opportunity to play a key role in building the platform's digital identity, community, and user base from the ground up.
How to Apply
Interested candidates can apply by sharing their updated resume/CV along with their social media portfolio or examples of previous work.
Candidates are encouraged to share examples of:
- Social media pages managed
- Reels and short-form videos
- Social media campaigns
- Google Ads campaigns
- Instagram/Facebook Ads campaigns
- Influencer collaborations
- Social media growth results
- Lead generation or user acquisition campaigns
- Previous performance marketing results
WhatsApp: +91 8527522688
Email: [email protected]
Work Location: In Person – Dwarka, New Delhi
Important: This is a 100% Work From Office (WFO) position. Candidates should be comfortable working Monday to Saturday, 10:00 AM – 7:00 PM.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
