IITIL is a technology and digital transformation company that helps organizations leverage AI, Data Intelligence, Cloud, Enterprise Applications, and Digital Engineering to solve complex business challenges. We are looking for a strategic and results-oriented Digital Marketing Head to lead our global digital marketing initiatives, strengthen our brand presence, and drive measurable business growth.
Role Overview
The Digital Marketing Head will own the end-to-end digital marketing strategy for IITIL. This role is responsible for driving qualified lead generation, increasing brand visibility, improving website performance, and building a scalable digital marketing engine that supports business growth.
The ideal candidate should possess a strong understanding of B2B marketing, demand generation, performance marketing, marketing automation, content strategy, analytics, and account-based marketing (ABM). Experience in marketing technology solutions, AI, cloud, enterprise software, or IT services is highly desirable.
Key Responsibilities
Digital Marketing Strategy
- Develop and execute IITIL's global digital marketing strategy aligned with business objectives.
- Build integrated marketing campaigns across paid, organic, social, email, and content channels.
- Define quarterly and annual marketing roadmaps with measurable KPIs.
- Continuously identify new growth opportunities and optimize marketing performance.
Demand Generation & Lead Acquisition
- Build scalable lead generation programs targeting enterprise decision-makers.
- Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Design and execute multi-channel demand generation campaigns.
- Improve lead quality while optimizing acquisition costs.
- Work closely with sales teams to improve lead conversion and revenue contribution.
Performance Marketing
- Lead paid campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads
- Display Advertising
- Remarketing
- Programmatic Advertising
- Optimize campaign ROI, CPL, CAC, ROAS, and conversion rates.
- Conduct A/B testing across creatives, landing pages, and campaign messaging.
- Manage annual digital advertising budgets.
Account-Based Marketing (ABM)
- Build and execute ABM campaigns targeting enterprise accounts.
- Collaborate with business development teams to identify high-value target accounts.
- Develop personalized campaigns for different buyer personas.
- Improve account engagement and pipeline contribution.
Content Marketing
- Develop a comprehensive content marketing strategy.
- Oversee creation of:
- Blogs
- Whitepapers
- Case Studies
- Industry Reports
- eBooks
- Videos
- Webinars
- Email Campaigns
- Ensure content aligns with SEO objectives and customer journeys.
SEO & Organic Growth
- Collaborate with the SEO team to improve organic visibility.
- Define SEO priorities for technical optimization, content, and authority building.
- Increase organic traffic and inbound lead generation.
- Monitor keyword performance and search trends.
Website & Conversion Optimization
- Own website performance from a marketing perspective.
- Improve user journeys and conversion funnels.
- Optimize landing pages for higher conversion rates.
- Partner with design and development teams to enhance user experience.
Marketing Automation & CRM
- Manage marketing automation platforms and CRM integrations.
- Develop lead nurturing workflows and email automation.
- Improve customer segmentation and lifecycle marketing.
- Track campaign attribution and customer journeys.
Analytics & Reporting
- Monitor and analyze marketing performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- CRM dashboards
- Campaign reporting tools
- Prepare executive dashboards and business performance reports.
- Use data-driven insights to improve campaign effectiveness.
Brand & Digital Presence
- Strengthen IITIL's digital brand across all online channels.
- Oversee corporate website, social media, and digital communication.
- Ensure brand consistency across campaigns and marketing assets.
- Build thought leadership through executive branding and industry content.
Team Leadership
- Build and mentor a high-performing digital marketing team.
- Manage internal specialists and external agencies.
- Establish marketing processes, governance, and performance standards.
- Foster innovation, collaboration, and continuous improvement.
Required Skills
- Digital Marketing Strategy
- B2B Marketing
- Demand Generation
- Performance Marketing
- Account-Based Marketing (ABM)
- Marketing Automation
- CRM & Lead Management
- SEO & Organic Marketing
- Conversion Rate Optimization (CRO)
- Email Marketing
- Content Marketing
- Social Media Strategy
- Website Analytics
- Budget Planning
- Marketing Attribution
- Campaign Optimization
- Executive Reporting
Technical Skills
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Search Console
- HubSpot
- Salesforce
- Zoho CRM
- Microsoft Dynamics (preferred)
- Semrush
- Ahrefs
- Looker Studio
- Microsoft Clarity
- Hotjar
- WordPress
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- MBA in Marketing is preferred.
- 10–15 years of experience in digital marketing.
- Minimum 5 years of leadership experience managing marketing teams.
- Experience in B2B technology, IT services, AI, SaaS, cloud, enterprise software, or digital transformation industries.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Pipeline generated through marketing
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Website traffic growth
- Organic search visibility
- Landing page conversion rate
- Email engagement metrics
- Marketing-attributed revenue
- Brand awareness and share of voice
- Campaign ROI
Why Join IITIL?
At IITIL, you'll lead marketing for a fast-growing technology company at the forefront of AI, data intelligence, cloud, and digital transformation. This role offers the opportunity to shape the company's global digital marketing strategy, build a world-class demand generation engine, and make a direct impact on business growth while working with cutting-edge technologies and enterprise clients.
Work Location: Remote
