Job Description – Brand Marketing & Growth Manager
Role: Brand Marketing & Growth Manager
Location: India
Employment Type: Full-time
Reporting To: Founder / CMO
Industry: Consumer Healthtech / Sexual Health
About the Role
We are looking for a strategic and hands-on Brand Marketing & Growth Manager to own Untaboo’s brand and growth engine end-to-end.
The role will be responsible for building a differentiated and trusted consumer brand, generating qualified demand, strengthening the marketing funnel, and driving measurable business outcomes across acquisition, conversion, and retention.
The ideal candidate will combine strong brand thinking with performance marketing, growth strategy, content, CRM, CRO, and data-driven decision-making. You will work closely with internal teams and external agencies to ensure that every marketing initiative contributes meaningfully to business growth.
Key Responsibilities
1. Brand & Marketing Strategy
- Own the overall marketing strategy across brand, content, paid media, SEO, CRM, lifecycle marketing, landing pages, partnerships, and conversion.
- Build and continuously refine Untaboo’s brand positioning, messaging architecture, communication pillars, and consumer proposition.
- Establish a consistent and differentiated brand identity across all consumer touchpoints.
- Develop strategies to build category awareness, consumer trust, and long-term brand equity.
2. Content & Social Media
- Lead the content strategy across Instagram, YouTube, Facebook, and other relevant digital channels.
- Ensure content is designed to drive awareness, education, trust, consideration, and conversion, rather than engagement alone.
- Develop content calendars, campaigns, formats, and distribution strategies aligned with business objectives.
- Manage and coach the internal content team, including content creators, editors, designers, and future growth hires.
- Identify emerging content trends, formats, and creator opportunities relevant to the healthtech and sexual-health category.
3. Growth & Acquisition
- Own the complete acquisition funnel from traffic and leads to consultation bookings, attendance, conversion, and marketing-attributed revenue.
- Develop and execute strategies to increase qualified lead volume while maintaining lead quality.
- Manage Google, Meta, and other paid-media partners/agencies.
- Review campaign strategy, creative performance, audience targeting, keyword logic, budgets, CAC, conversion rates, and downstream revenue.
- Hold agencies accountable for business outcomes rather than activity or vanity metrics.
4. Conversion Rate Optimization (CRO)
- Own the CRO roadmap across landing pages, lead forms, booking journeys, offers, and user experiences.
- Improve landing-page messaging, offer framing, user journeys, and lead-capture mechanisms.
- Identify and eliminate friction points in the consultation booking and conversion journey.
- Develop and execute A/B tests and growth experiments to improve conversion rates.
5. CRM & Lifecycle Marketing
- Build and manage CRM and remarketing journeys across WhatsApp, email, SMS, and retargeting platforms, where relevant.
- Develop nurture journeys for high-intent users who do not immediately book consultations.
- Improve lead reactivation, engagement, booking rates, and customer lifecycle outcomes.
- Work with relevant teams to develop personalized communication based on user intent and journey stage.
6. Analytics & Performance Management
- Build and maintain a weekly marketing dashboard covering key metrics across the marketing funnel.
- Track and analyze metrics such as traffic, leads, CPL, CAC, booking rate, attendance, conversion rate, revenue, and marketing ROI.
- Establish a regular decision-making cadence to identify what should be scaled, optimized, fixed, or stopped.
- Use data and consumer insights to continuously improve marketing strategy and execution.
7. Cross-functional Collaboration
- Work closely with Clinical, Customer Support, Product, Technology, and Operations teams.
- Ensure marketing communication and promises accurately reflect the actual customer and care experience.
- Identify opportunities to improve the overall customer journey through cross-functional collaboration.
- Provide marketing insights to product and business teams based on customer behavior and campaign performance.
8. Growth Experiments & Partnerships
- Identify, design, and execute new growth opportunities such as:
- Educational assessments
- Webinars and online events
- Doctor partnerships
- Referral programs
- Creator collaborations
- Influencer partnerships
- Educational lead magnets
- Community-led initiatives
- Strategic partnerships
- Test new acquisition and engagement channels and scale initiatives that demonstrate strong ROI.
9. Brand Trust, Accuracy & Compliance
- Protect Untaboo’s brand reputation and consumer trust.
- Ensure health and sexual-health communication is accurate, responsible, ethical, and compliant with internal review requirements.
- Work with clinical and relevant internal stakeholders to validate health-related claims and communication.
- Maintain a high standard of sensitivity and responsibility when communicating around sexual health.
What Success Looks Like
Success in this role will be measured by the ability to build a scalable, accountable, and high-performing marketing engine.
Within the role, you will be expected to achieve outcomes such as:
- Untaboo develops a clear, consistent, differentiated, and trusted brand position.
- Content output becomes strategically structured, consistent, and predictable.
- Paid media and SEO agencies are managed based on business outcomes and ROI, rather than activity reports.
- Marketing has a single, transparent dashboard covering the funnel from awareness through consultation and care conversion.
- Qualified lead volume grows without compromising downstream conversion quality.
- Conversion rates and marketing efficiency improve through continuous experimentation and CRO.
- CRM and remarketing contribute meaningfully to lead nurturing and conversion.
- New growth channels and experiments are consistently identified, tested, and scaled.
- Internal marketing teams become more accountable, structured, and performance-oriented.
- The Founder/CMO no longer needs to personally coordinate every marketing channel, campaign, and external vendor.
Ideal Candidate Profile
We are looking for someone who is:
- A strategic thinker and strong executor who can move comfortably between strategy and hands-on execution.
- Experienced in building consumer-facing brands, preferably within healthtech, healthcare, wellness, D2C, or other trust-sensitive categories.
- Strong understanding of growth marketing, performance marketing, content, SEO, CRM, CRO, and digital acquisition.
- Comfortable managing internal teams as well as external agencies and vendors.
- Highly data-driven and comfortable working with marketing dashboards, funnels, CAC, conversion rates, and revenue metrics.
- Strong understanding of consumer behavior and digital marketing trends.
- Excellent communicator with strong stakeholder-management skills.
- Comfortable operating in a fast-paced, entrepreneurial environment with high ownership and accountability.
- Sensitive to the communication requirements of sexual health and healthcare, with a strong focus on accuracy, trust, and responsible communication.
Key Skills
Brand Strategy | Growth Marketing | Performance Marketing | Digital Marketing | Content Strategy | Social Media | SEO | Paid Media | CRM | Lifecycle Marketing | CRO | Lead Generation | Funnel Optimization | Analytics | Agency Management | Consumer Marketing | Partnerships | Team Leadership
Why Join Untaboo?
This is an opportunity to take end-to-end ownership of the brand and growth function at a consumer healthtech company operating in an important and evolving category.
You will have the opportunity to shape the brand, build scalable growth systems, lead a high-performing marketing team, and directly influence business growth.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Application Question(s):
- How many years of experience do you have in Brand & Growth / Growth Marketing / Digital Marketing?
- Have you worked with a consumer-facing brand, preferably in Healthtech, Healthcare, Wellness, or a similar category?
- Have you managed external marketing agencies or performance marketing partners?
Work Location: In person
