Pollachi Tamil Nadu Media manager Jobs – 2 Open Jobs Today

Marketing Manager
Prabhu Hospital —Pollachi, Tamil Nadu
- ₹18,416.02 - ₹86,676.50 a month
- Full-time
- Marketing
- Data analysis skills
- Public speaking
- Health insurance
- Paid time off
Quick apply
QC Microbiologist
Aadhil Food Private Limited —Pollachi, Tamil Nadu
- ₹12,000 - ₹18,000 a month
- Full-time
- Laboratory experience
- Microsoft Office
- Master's degree
- Health insurance
Quick apply
9d

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QC Microbiologist
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Marketing Manager

Prabhu Hospital
Pollachi, Tamil Nadu

Quick apply

Job details

Permanent | Full-time
₹18,416.02 - ₹86,676.50 a month

Benefits

Internet reimbursement
Provident Fund
Leave encashment
Health insurance
Paid time off
Cell phone reimbursement
Life insurance
Food provided
Paid sick time

Qualifications

Marketing
Data analysis skills
Public speaking
Microsoft Office
Master's degree
Bachelor's degree
Digital marketing
Team management
Business Administration
Google Ads
MBA
Communication skills
Negotiation

Full job description

Job Summary

The Hospital Marketing Manager is responsible for planning, implementing, and monitoring all marketing and business development activities to increase patient footfall, strengthen the hospital brand, develop referral networks, and enhance community engagement. The role involves managing marketing campaigns, doctor referral relationships, corporate tie-ups, insurance partnerships, ambulance service promotion, and digital marketing initiatives.

Key Responsibilities

1. Business Development & Patient Acquisition

Develop and execute marketing strategies to increase OP, IP, and specialty service utilization.
Generate patient referrals through doctors, clinics, healthcare professionals, and corporate organizations.
Identify new business opportunities and strategic partnerships.
Increase hospital visibility and market presence in target areas.

2. Corporate & Insurance Tie-Ups

Establish and maintain relationships with corporate companies for employee health check-ups and healthcare services.
Coordinate with insurance companies, TPAs, and government health schemes.
Expand cashless insurance and corporate healthcare networks.
Conduct regular follow-ups with corporate clients and insurance partners.

3. Doctor & Referral Marketing

Build strong relationships with referring doctors and healthcare providers.
Organize CMEs (Continuing Medical Education Programs), health talks, and medical conferences.
Monitor referral trends and develop strategies to increase referrals.
Coordinate specialist doctor outreach programs.

4. Community Outreach & Health Camps

Organize health camps, awareness programs, school health programs, and community initiatives.
Coordinate screening camps in villages, industries, educational institutions, and organizations.
Promote preventive healthcare services and wellness programs.

5. Marketing Team Management

Supervise and guide marketing executives and field marketing staff.
Set monthly and quarterly targets for the marketing team.
Conduct performance reviews and training programs.
Ensure daily reporting and field activity monitoring.

6. Ambulance & Specialty Service Promotion

Promote ambulance services to industries, clinics, and emergency care providers.
Market specialty departments including:
Cardiology
Neurology
Nephrology
Orthopedics
Gastroenterology
General Surgery
Obstetrics & Gynecology
Dialysis Services
ICU & Critical Care Services

7. Market Analysis & Reporting

Conduct competitor analysis and market research.
Track patient conversion rates and campaign effectiveness.
Prepare weekly and monthly marketing reports.
Present marketing performance reports to management.

Qualification

Bachelor's Degree in Marketing, Business Administration, Healthcare Management, or related field.
MBA in Marketing or Hospital Management preferred.

Skills Required

Strong communication and negotiation skills.
Leadership and team management abilities.
Knowledge of hospital operations and healthcare services.
Digital marketing and social media management.
Corporate relationship management.
Presentation and public speaking skills.
Data analysis and reporting skills.
Proficiency in MS Office and CRM software.

Key Performance Indicators (KPIs)

Monthly OPD growth.
Inpatient admission growth.
Corporate tie-ups achieved.
Insurance/TPA empanelments completed.
Number of health camps conducted.
Referral doctor network growth.
Digital marketing lead generation.
Ambulance service utilization.
Revenue generated through marketing activities.

Working Conditions

Field visits to corporate offices, industries, clinics, and healthcare partners.
Participation in health camps, community programs, and promotional events.
Availability for occasional weekend and emergency marketing activities.

Employment Type: Full-Time.

Pay: ₹18,416.02 - ₹86,676.50 per month

Benefits:

Cell phone reimbursement
Food provided
Health insurance
Internet reimbursement
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund

Work Location: In person

Quick apply

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