Anna Nagar West Chennai Tamil Nadu Digital marketer Jobs – 31 Open Jobs Today

Performance Marketing Specialist – Meta & Google Ads
astar mobiiles private limited —Nungambakkam, Chennai, Tamil Nadu
- ₹30,000 - ₹60,000 a month
- Full-time
- Marketing
- Bachelor's degree
- In-person
Quick apply
2d
Digital Marketing Manager
Insure Pro 2.0 —Chennai, Tamil Nadu
- ₹10,00,000 - ₹15,00,000 a year
- Full-time
- Marketing
- Salesforce
- Master's degree
- Paid sick time
Quick apply
Creative Copywriter
Tint Tone and shade —Chennai, Tamil Nadu
- ₹50,000 a month
- Full-time
- Research
- In-person
- Health insurance
- Paid sick time
Quick apply
11d
Digital Marketing Lead
Saaki Argus & Averil Consulting —Chennai, Tamil Nadu
- Marketing
- Master's degree
- Analysis skills
Quick apply
Digital Marketing Specialist
FemtoSoft Technologies —Chennai, Tamil Nadu
- Marketing
- Analysis skills
- Bachelor's degree
Digital Markrting Executive
Webdads2u Private Limited —Ambattur, Chennai, Tamil Nadu
- ₹18,230.48 - ₹34,061.12 a month
- Full-time
- In-person
- AI
- Communication skills
Quick apply
10d
Digital Marketing Executive
Clasticon Solutions —Anna Nagar, Chennai, Tamil Nadu
- Full-time
- Social media management
- Presentation skills
Senior Growth Marketer
ZALARIS Deutschland GmbH —Chennai, Tamil Nadu
- Marketing
- Salesforce
- Master's degree
Performance Marketer
BEWMETRICS PRIVATE LIMITED —Chengalpattu, Chennai, Tamil Nadu
- ₹30,000 - ₹60,000 a month
- Full-time
- Microsoft Excel
- English
- Master's degree
Quick apply
Digital Marketing Executive
Moving walls India Pvt ltd —Chennai, Tamil Nadu
- Microsoft Powerpoint
- English
- HTML
Quick apply
Sr. Digital Marketing Executive
BigBay Cinema Factory PVT LTD —Chennai, Tamil Nadu
- ₹20,000 - ₹25,000 a month
- Full-time
- Marketing
- Social media management
- Analysis skills
- Paid sick time
Quick apply
11d
Digital Marketing Executive – Performance Marketing Specialist
Efficienza Business Solutions —Chennai, Tamil Nadu
- Full-time
- Analysis skills
- Communication skills
- Marketing
Paid Social Media Marketing Specialist
Integra Global Solutions —Chennai, Tamil Nadu
- Full-time
- Remote
- Social media management
- Analysis skills
- APIs
- Health insurance
- Paid time off
Digital Marketing Executive
Acrannolife Genomics —Chennai, Tamil Nadu
- Full-time
- CRM software
- Marketing
- B.Sc
Performance Marketing Manager
The Prafazos Company —T Nagar, Chennai, Tamil Nadu
- ₹30,000 - ₹40,000 a month
- Full-time
- Microsoft Excel
- Marketing
- Master's degree
Quick apply
Lead Growth Marketer
Kovai.co —Chennai, Tamil Nadu
- Full-time
- Azure
- Communication skills
- Marketing
Quick apply
Digital Marketing Specialist
Akra Tech —Chennai, Tamil Nadu
- Marketing
- Social media management
- Writing skills
Digital Marketing Intern
Desirous Global Consulting —Chennai, Tamil Nadu
- Full-time
- Social media management
- Communication skills
- Marketing
Digital Marketing Specialist [DMS01]
Kappsoft —Chennai, Tamil Nadu
- Management
- Project management
- Team management
DIGITAL MARKETER - 062401
SILAII —Chennai, Tamil Nadu
- Full-time
- Communication skills
- Marketing

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Performance Marketing Specialist – Meta & Google Ads

astar mobiiles private limited
Nungambakkam, Chennai, Tamil Nadu

Quick apply

Job details

Full-time
₹30,000 - ₹60,000 a month
2 days ago

Qualifications

Marketing
Google Tag Manager
Acquisition strategy
Bachelor's degree
Conversion optimisation
Google Ads
Google Analytics
Marketing
Performance marketing

Full job description

DOFY is a fast-growing recommerce platform that enables customers to sell their used smartphones, laptops, tablets, smartwatches, gaming consoles and other electronic gadgets easily and conveniently.

We provide customers with competitive pricing, doorstep pickup and quick payment, making the process of selling used electronics simple, transparent and reliable.

We are looking for a Performance Marketer who can aggressively scale customer acquisition and generate high-quality leads while maintaining profitable marketing performance.

Role Overview

As a Performance Marketer at DOFY, you will be responsible for planning, executing and optimizing paid digital marketing campaigns across multiple channels.

Your primary objective will be to increase customers selling their devices through DOFY while reducing Customer Acquisition Cost (CAC) and improving Return on Ad Spend (ROAS).

This is a highly data-driven role. We are looking for someone who understands numbers, experiments continuously and can turn advertising budgets into measurable business growth.

Key Responsibilities

Plan, launch and optimize Meta Ads (Facebook & Instagram) campaigns.
Manage Google Ads, including Search, Display, Performance Max, YouTube and other relevant campaigns.
Run campaigns focused on generating customers looking to sell used mobiles, laptops and other gadgets.
Develop city-wise, device-wise and audience-wise acquisition strategies.
Manage daily, weekly and monthly advertising budgets.
Continuously improve ROAS, CAC, CPL and conversion rates.
Create and test different audiences, creatives, ad copies, offers and landing pages.
Conduct extensive A/B testing to identify high-performing campaigns.
Build remarketing and retargeting campaigns for users who visit DOFY but do not complete a transaction.
Identify high-performing customer segments and scale campaigns accordingly.
Analyse the complete customer acquisition funnel:
Ad → Website/App → Device Valuation → Lead → Pickup → Successful Purchase
Identify drop-off points in the funnel and work with product, design and technology teams to improve conversions.
Track campaign performance using GA4, Google Tag Manager, Meta Pixel and other analytics tools.
Set up and verify conversion tracking and attribution.
Build performance dashboards and prepare regular reports for management.
Conduct competitor analysis and identify new growth opportunities.
Work closely with designers and content teams to develop high-converting creatives.
Collaborate with SEO, CRM, operations and sales teams to improve overall customer acquisition.
Experiment with new advertising channels and growth strategies.
Monitor market trends, competitor offers and customer behaviour.
Scale successful campaigns while maintaining profitability.Key Performance Indicators – KPIs

Your performance will primarily be measured through:

Customer Acquisition Cost (CAC)
Cost Per Lead (CPL)
Cost Per Successful Device Acquisition
Return on Ad Spend (ROAS)
Lead-to-Pickup Conversion Rate
Pickup-to-Purchase Conversion Rate
Website/App Conversion Rate
Number of successful device acquisitions generated through marketing
Revenue / acquisition value generated from paid campaigns

Required Skills

Strong hands-on experience with Meta Ads Manager
Strong knowledge of Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel & Conversion Tracking
Performance Marketing
Lead Generation
Retargeting & Remarketing
Conversion Rate Optimization (CRO)
A/B Testing
Landing Page Optimization
Funnel Analysis
Audience Segmentation
Campaign Budget Optimization
Marketing Analytics
Excel / Google Sheets
Data-driven decision making

Knowledge of AppsFlyer, Firebase, Looker Studio, CRM platforms or other attribution tools will be an added advantage.

Who We're Looking For

We are looking for someone who:

Thinks in terms of ROAS, CAC, conversions and revenue, not just impressions and clicks.
Is comfortable managing significant advertising budgets.
Can analyse campaign data and quickly identify what is working and what is not.
Constantly experiments with creatives, audiences and campaign strategies.
Has experience scaling campaigns without significantly increasing acquisition costs.
Understands consumer behaviour and digital purchase/selling journeys.
Can work in a fast-paced, growth-oriented environment.
Takes ownership of campaign performance and business results.

Preferred Experience

Candidates with previous performance marketing experience in any of the following industries will be preferred:

E-commerce
Recommerce
Consumer Electronics
Used Mobile / Gadget Industry
FinTech
D2C Brands
Online Marketplaces
Hyperlocal Services
Lead Generation Businesses

Education

Bachelor's degree in Marketing, Business, Commerce, Engineering or a related field.

Candidates with strong practical performance marketing experience will also be considered regardless of specialization.

Why Join DOFY?

Work with a rapidly growing recommerce business.
Manage campaigns that directly impact company revenue.
Opportunity to handle and scale large customer acquisition campaigns.
Experiment with new marketing channels, creatives and strategies.
Work closely with management, product and technology teams.
Significant opportunity for professional growth as DOFY expands.

Application

If you are passionate about performance marketing, obsessed with improving ROAS and enjoy turning data into business growth, we'd love to hear from you.

Apply now and join DOFY's growth journey.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

Quick apply

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DIGITAL MARKETER - 062401

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