Adobe systems india private Jobs

Performance Marketing Manager (Google Ads, PPC & Analytics)
Ecomaverick Private Limited —Gopalpur, West Bengal
- ₹50,000 - ₹1,50,000 a month
- Full-time
- CRM software
- Microsoft Excel
- SQL
- Paid time off
- Work from home
Quick apply
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Graphic Designer
DETALE DESIGN SOLUTIONS OPC PRIVATE LIMITED —Indiranagar, Bengaluru, Karnataka
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Performance Marketing Manager (Google Ads, PPC & Analytics)

Ecomaverick Private Limited
Gopalpur, West Bengal

Quick apply

Job details

Permanent | Full-time
₹50,000 - ₹1,50,000 a month

Benefits

Paid time off
Work from home

Qualifications

CRM software
Microsoft Excel
WordPress
Google Tag Manager
Graphic design
SQL
Canva
Acquisition strategy
Conversion optimization
SEO tools
Google Ads
Figma
B2B Marketing
Marketing
Performance marketing

Full job description

We are a UK-based multi-entity business with operations across the UK, India, and Europe. We are looking for a hands-on B2B Performance Marketing & CRO Lead to take ownership of our paid acquisition and website performance.

This role can be based in our Kolkata office or our Ahmedabad factory office, with a hybrid working model available.

We manage a portfolio of B2B websites across WordPress (lead generation) and Shopify, targeting international markets. This is a high-impact role where you will be responsible for driving qualified leads, pipeline growth, and revenue.

This is not a campaign execution role—you will own strategy, performance, and results.

Role Overview

We are looking for a highly analytical, results-focused marketer who understands that:

Traffic and clicks are secondary — qualified leads and revenue are the priority.

You will:

Own Google Ads strategy and execution
Improve conversion rates across websites
Ensure accurate tracking and attribution
Work closely with sales and CRM systems
Collaborate with our AI team to improve performance and efficiency

Key Responsibilities

Google Ads Strategy & Execution (Primary Focus)

Own end-to-end management of Google Ads (Search, PMax, Shopping where relevant)
Build high-intent keyword strategies focused on commercial and transactional queries
Continuously optimise campaigns (search terms, negatives, bidding strategies, ad copy)
Leverage SEMrush to perform deep competitor ad analysis, identify keyword gaps, and monitor competitor bidding strategies to maintain a competitive advantage.
Manage budgets to achieve target CPL, CPA, and ROI
Focus on lead quality, not just volume

Full-Funnel & Remarketing Strategy

Develop multi-stage acquisition strategies across the funnel
Build and manage remarketing audiences (site visitors, engaged users, CRM data)
Implement sequential messaging to convert users over longer B2B sales cycles

Conversion Rate Optimisation (CRO) & UX Ownership

Take full ownership of landing page performance
Identify drop-offs and friction using GA4 and tools like Clarity/Hotjar
Design and execute A/B tests (headlines, layouts, CTAs, forms)
Create or wireframe high-converting landing pages independently
Improve both:
Lead-gen funnels (WordPress)
Conversion journeys (Shopify)

Lead Quality & Sales Alignment

Work closely with sales teams to define and improve lead quality (MQL → SQL)
Optimise campaigns based on actual conversion outcomes, not just lead volume
Continuously refine targeting, messaging, and funnel based on feedback

Budget Ownership & Scaling

Own and manage advertising budgets across campaigns
Make data-driven decisions on:
Scaling high-performing campaigns
Reducing or stopping underperforming ones
Allocate budgets based on ROI and pipeline contribution

Analytics, Attribution & CRM Integration

Own tracking setup across GA4 and Google Tag Manager (GTM)
Implement and manage:
Conversion tracking
UTM frameworks
Offline conversion tracking
Ensure clear attribution from first click to closed deal
Work with Pipedrive (current) and support transition to Odoo CRM

Competitor & Market Analysis

Monitor competitor activity across paid channels
Identify gaps in targeting, messaging, and positioning
Adapt strategy based on real-time insights

Collaboration with AI Team

Work alongside our AI team to:
Improve campaign optimisation
Scale testing and experimentation
Enhance reporting and insights
Use AI as a tool to improve efficiency and performance—not as a substitute for strategy

Required Experience & Skills (Strict)

5+ years in B2B Performance Marketing
Proven experience managing Google Ads campaigns with measurable results
Strong track record of improving:
Cost per lead (CPL)
Conversion rates
Lead quality and pipeline contribution
Deep understanding of:
Conversion funnels
User behaviour and intent
Hands-on experience with: GA4, Google Tag Manager, SEMrush and tracking frameworks
Ability to work independently and take full ownership of performance

Advantageous Skills

Experience with Pipedrive, Odoo, or similar CRM systems
Familiarity with Looker Studio or advanced Excel/Sheets analysis
Graphic design skills (Canva, Figma, Adobe) for ad creatives and landing pages
Experience working with international markets (UK/Europe)
Exposure to LinkedIn Ads (for future scaling)

What Success Looks Like (KPIs)

Reduced Cost Per Lead (CPL) with improved lead quality
Increased conversion rates across landing pages
Measurable contribution to pipeline and revenue
Clear and reliable attribution from campaigns to deals
Consistent performance improvement through testing and optimisation

Important

We follow ethical, sustainable marketing practices.
We do not use misleading ads, shortcuts, or tactics that compromise brand trust.

How to Apply

Please include:

A campaign you personally managed, including:
Budget
CPL/CPA
Conversion rate improvements
An example where you improved lead quality (not just lead volume)
A short explanation of how you use data or AI to improve performance

Applications without measurable results will not be considered. We are not looking to engage any marketing agencies.

Pay: ₹50,000.00 - ₹150,000.00 per month

Benefits:

Paid time off
Work from home

Application Question(s):

What is your current CTC and expected CTC ?
You are generating a high volume of leads at a low Cost-Per-Lead (CPL), but the Sales team reports that the leads are "low quality" and not converting to deals in Odoo/Pipedrive. List the first 3 technical steps you would take in Google Ads/SEMrush to fix this.
Explain how you have used SEMrush specifically for Competitor Research in a previous paid campaign. What was the specific insight you found, and how did it change your strategy?
Describe a specific A/B test you ran on a landing page. What was the hypothesis, what did you change, and what was the impact on the Conversion Rate?
Explain how you ensure that a conversion is correctly tracked from the initial Google click through to the CRM (Odoo/Pipedrive). Additionally, give one brief example of how you use AI to improve your performance analysis.

Experience:

B2B (Business-to-Business) Performance Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Rajarhat Gopalpur, West Bengal

Quick apply

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