About the role
We are looking for a hands-on Organic Growth & Content Marketing Manager to take ownership of our marketing, content, organic visibility and sales enablement.
This is a broad role for someone who can come in, review what is currently being done, identify what needs improving, and build a practical organic marketing engine that helps generate discovery calls, free trial activations, campaign responses and qualified sales conversations.
This is not a paid ads role. We are not looking for someone who only manages Google Ads, Meta Ads or paid campaigns. The focus is organic growth, useful content, AI search visibility, short-form video, LinkedIn, website messaging, campaign offers and sales support.
We need someone who understands how modern buyers research companies, compare suppliers and make decisions across LinkedIn, Google, ChatGPT, Perplexity, Gemini, YouTube, TikTok and other discovery platforms.
The right person will be creative, commercially minded, organised, AI-literate and comfortable taking ownership without needing to be micromanaged.
What you will be responsible for
You will own the organic marketing plan and manage weekly and monthly marketing activity.
You will review the current website, social presence, content, messaging, campaigns and sales collateral, then recommend practical improvements.
You will create content that helps the business become more visible, trusted and discoverable across search engines, AI search tools and social platforms.
You will improve the company’s ability to be found and recommended through AI search engines, answer engines and high-intent buyer searches.
You will create website content, service explainers, FAQs, comparison pages, guides, thought-leadership content and campaign pages that encourage prospects to take action.
You will create and manage content across LinkedIn, the website, email, YouTube Shorts, TikTok and other relevant organic platforms.
You will plan, create and edit short-form video content, including captions, clips, reels, explainers and repurposed content from longer-form material.
You will use AI tools to support research, content planning, copywriting, video editing, content repurposing, optimisation and reporting.
You will create a consistent content calendar that supports visibility, credibility, campaign activity and sales conversations.
You will write clear, persuasive copy for LinkedIn posts, website pages, emails, video scripts, campaign offers, case studies, one-pagers and sales collateral.
You will work closely with the sales team to create outbound messaging, LinkedIn scripts, email sequences, call-support material and follow-up content.
You will turn sales conversations, customer questions, objections and market insights into useful content.
You will create case studies, client stories, service explainers, FAQs, comparison content, industry insights and proof-led marketing assets.
You will repurpose one idea into multiple assets, such as a LinkedIn post, short video, article, email, sales script, website FAQ and campaign message.
You will research target markets, competitors, buyer questions and industry trends to improve positioning.
You will support SEO, answer engine optimisation, generative engine optimisation and organic content discoverability.
You will track what is working, including discovery calls booked, trial activations, campaign responses, warm conversations, content engagement and sales-supported opportunities.
You will report clearly on what content is working, what buyers are responding to and what should be created next.
You will stay up to date with AI tools, content trends, organic search changes, short-form video formats and emerging discovery platforms.
What we are looking for
We are looking for someone with experience in B2B content marketing, organic growth marketing, SEO, digital marketing or brand visibility.
You should have strong copywriting skills and the ability to turn complex services into simple, clear and compelling messaging.
You should understand organic search, SEO, AI search visibility, answer engine optimisation or generative engine optimisation.
You should be confident using AI tools for research, content creation, campaign planning, video editing, repurposing and optimisation.
You should have experience creating and editing short-form video content for platforms such as LinkedIn, YouTube Shorts, TikTok or Instagram.
You should understand how to create content that encourages action, such as booking a discovery call, activating a free trial, responding to an offer or engaging with a campaign.
You should have experience working with sales teams, SDRs, business development teams or commercial leaders.
You should be able to create marketing assets using tools such as Canva, CapCut, Descript, Veed, Adobe Express, Premiere Pro or similar.
You should be comfortable using CRM systems such as HubSpot, Salesforce, Zoho or similar.
You should be able to plan, create, publish and measure organic content without needing everything handed to you.
You should have a creative mindset, strong attention to detail and a commercial understanding of how marketing supports sales.
You should be organised, proactive and comfortable building structure in a growing business.
Useful experience
Experience in technology, cloud, IT services, SaaS, cybersecurity, recruitment, outsourcing or professional services would be useful.
Experience with Google Analytics, Search Console, website CMS platforms, LinkedIn analytics or SEO tools would be useful.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Canva AI, Descript, OpusClip or similar would be useful.
Experience creating case studies, pitch decks, webinars, lead magnets, guides or downloadable resources would be useful.
Experience with email nurture content and campaign journeys would be useful.
Experience building a marketing function from an early stage would be useful.
What success looks like
In the first 30 days, you will review the current marketing activity, website, social presence, search visibility, AI search visibility, messaging, content, offers and sales collateral. You will create a clear 90-day organic marketing plan and identify quick wins.
In the first 60 days, you will have a regular content calendar running, improved LinkedIn and website content, short-form video content being created, stronger sales collateral, clearer calls to action and at least one campaign or offer being promoted organically.
In the first 90 days, you will be able to show measurable improvement in meaningful prospect actions, including booked discovery calls, free trial activations, campaign responses, offer engagement, warm conversations, sales-supported opportunities and better-quality inbound enquiries.
Key performance indicators
Discovery calls booked from organic marketing activity.
Free trials activated from campaigns, content or organic journeys.
Responses and enquiries generated from specific campaigns or offers.
Sales meetings influenced by marketing content, follow-up assets or outbound support.
Engagement with offers, lead magnets, webinars, events or campaign landing pages.
Quality of inbound enquiries and how closely they match the target customer profile.
LinkedIn conversations, direct messages and warm opportunities created through content.
Conversion rate from content, campaign or website visit into a meaningful action.
AI search and organic discovery visibility for high-intent buyer questions.
Number and quality of short-form videos created and published.
Number and quality of case studies, one-pagers, service explainers, FAQs and sales enablement assets created.
Number of campaigns launched that support a clear business objective.
Evidence that content is helping sales conversations move forward faster.
Who this role is for
This role is for someone who is creative, commercially minded, organised and hands-on.
You should be the type of person who can say:
“I can understand the business, find what buyers are asking, create useful content, make the videos, improve the messaging, support sales and help the company get discovered organically.”
Who this role is not for
This is not a paid ads role.
This is not a role for someone who only wants to schedule social media posts.
This is not a pure graphic design role.
This is not a role for someone who only wants to manage agencies.
This is not a traditional corporate marketing role with a large team already in place.
We need someone practical, proactive and commercially focused.
Please answer the following when applying:
- What organic B2B marketing or content campaigns have you personally managed?
- What do you know about SEO, answer engine optimisation or AI search visibility?
- What AI tools do you use for research, content, video editing or optimisation?
- What video editing tools are you comfortable using?
- Have you worked with SDRs, sales teams or business development teams before?
- Which organic platforms have you created content for?
- Give an example of content that improved visibility, engagement, enquiries, trials or meetings.
- How would you approach improving a company’s visibility across ChatGPT, Perplexity, Gemini and Google?
- What would you do in your first 30 days to improve our organic marketing presence?
- Please share links to examples of content, video, campaigns, LinkedIn posts, websites or marketing assets you have created.
Education:
Experience:
- Marketing: 3 years (Required)
Language:
Work Location: Remote
