Position: Marketing Manager - Tech | Enterprise, B2B & B2C
Company: Dootiq - Tech4logic
Location: Gurgaon – WFO
Employment Type: Full-Time
Experience: 5+ years overall; minimum 2 years in relevant Technology / SaaS / B2B / B2C Marketing
Role Overview
Dootiq is looking for a high-ownership Marketing Manager to build and execute the company’s marketing function across technology, enterprise, B2B, and B2C audiences. This is a hardcore marketing role with end-to-end ownership of brand positioning, digital presence, content, campaigns, performance marketing, demand creation, market communication, product marketing, and marketing analytics. The role is not a sales position and will not own sales closures, sales pipeline management, or tender bidding. The candidate will work closely with Leadership, Product, Technology, and other internal teams to translate Dootiq’s technology and product capabilities into strong market positioning and scalable marketing programs.
1. Marketing Strategy, Brand Building & Performance Marketing
- Develop and execute an integrated marketing strategy covering enterprise, B2B, and B2C audiences.
- Define target audience segments, customer personas, messaging pillars, positioning, and communication frameworks.
- Build and strengthen Dootiq’s brand identity and market presence across relevant digital and offline channels.
- Develop annual, quarterly, and monthly marketing plans aligned with product and business priorities.
- Ensure consistency in brand voice, visual identity, messaging, and positioning across marketing touchpoints.
- Track market trends, competitor positioning, customer behaviour, and emerging technology narratives to identify marketing opportunities.
- Own paid media strategy across Google, Meta, LinkedIn, YouTube, and other relevant channels.
2. B2B & Enterprise Marketing
- Develop marketing programs specifically designed for enterprise and B2B technology audiences.
- Build Dootiq’s thought-leadership presence around AI, voice automation, conversational technology, customer experience, and business automation.
- Create enterprise-focused assets including case studies, whitepapers, solution briefs, industry reports, webinars, and thought-leadership content.
3. B2C Marketing & Growth
- Develop consumer-facing marketing initiatives for products, features, or use cases with B2C relevance.
- Create audience-specific campaigns designed to build awareness, engagement, adoption, and retention.
- Develop social-first campaigns, short-form content, creator/influencer initiatives, and other consumer marketing programs.
- Understand consumer behaviour and test messaging, formats, channels, and creative concepts.
4. Content & Social Media
- Own the overall content strategy across website, social media, email, blogs, videos, campaigns, and other relevant channels.
- Oversee content across LinkedIn, Instagram, YouTube, X, website, blogs, and other relevant platforms.
- Coordinate with designers, video creators, copywriters, agencies, and internal teams.
5. Website, SEO & Organic Growth
- Own marketing requirements for Dootiq’s website, landing pages, product pages, and digital journeys.
- Develop and execute SEO strategy across technical, on-page, off-page, content, and keyword opportunities.
- Identify search opportunities across AI, voice automation, SaaS, enterprise technology, and customer communication use cases.
- Use analytics and search data to improve visibility, organic traffic, engagement, and digital performance.
6. Campaigns, Events & Partnerships
- Plan and execute marketing campaigns, webinars, conferences, technology events, exhibitions, and brand-building initiatives.
- Identify relevant technology communities, industry associations, media platforms, ecosystem partners, and marketing opportunities.
- Coordinate event branding, collateral, communication, digital promotion, and post-event marketing.
- Explore co-marketing and partnership opportunities that strengthen Dootiq’s visibility and credibility.
7. PR & Corporate Communications
- Develop corporate and product communication across relevant media and digital channels.
- Identify opportunities for press coverage, interviews, expert commentary, awards, industry recognition, and thought leadership.
- Coordinate with PR agencies or external partners where required.
8. Marketing Analytics & Reporting
- Define marketing KPIs and establish dashboards and reporting mechanisms.
- Track website traffic, organic growth, paid campaign performance, social engagement, content performance, audience growth, and brand metrics.
- Analyse campaign and channel performance to determine what is working and where resources should be reallocated.
- Prepare regular marketing performance reports and actionable insights for management.
9. Marketing Operations & Agency Management
- Manage marketing calendars, budgets, campaigns, assets, vendors, freelancers, agencies, and external partners.
- Build repeatable processes for campaign planning, approvals, execution, reporting, and optimisation.
- Ensure timely delivery of marketing campaigns and assets across multiple channels.
- Manage external creative, performance, PR, SEO, event, and specialist agencies where applicable.
Required Skills & Competencies
- Strong understanding of technology, SaaS, AI, digital products, and modern marketing.
- Strong B2B and B2C marketing fundamentals with the ability to adapt strategy to different audiences.
- Hands-on experience in digital marketing, performance marketing, content, social media, SEO, and campaign management.
- Strong brand strategy, positioning, messaging, and storytelling skills.
- Excellent written and verbal communication skills.
- Strong analytical ability and comfort working with marketing metrics and dashboards.
- Ability to translate complex technology into simple, compelling marketing communication.
- Strong project management, ownership, prioritisation, and execution skills.
- Ability to manage agencies, freelancers, creative teams, and multiple marketing workstreams.
Preferred Experience
- Experience in AI, SaaS, software, telecom, IT services, automation, fintech, or other technology businesses.
- Experience handling both enterprise/B2B and consumer-facing marketing.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, Search Console, SEO tools, CRM/marketing automation platforms, and social analytics.
- Experience in product marketing and technology-led brand building.
- Experience managing marketing agencies and external creative/performance partners.
- Experience with webinars, conferences, events, PR, partnerships, and thought leadership.
Key Performance Indicators (KPIs)
- Marketing performance against defined quarterly objectives.
- Brand awareness, reach, audience growth, and engagement.
- Website traffic, organic growth, SEO visibility, and content performance.
- Paid campaign performance and marketing efficiency.
- Growth in engagement from B2B and enterprise target audiences.
- B2C audience acquisition, engagement, and growth where applicable.
- Content output, engagement, and performance across channels.
- Product launch and campaign performance.
- Event, PR, partnership, and thought-leadership outcomes.
- Marketing budget utilisation and campaign ROI/efficiency.
Eligibility
- Bachelor’s degree in Marketing, Business, Communications, Media, Technology, or a related discipline.
- MBA/PG qualification in Marketing is an advantage.
- 5+ years of overall professional experience.
- Minimum 2 years of relevant experience in technology, SaaS, AI, B2B, B2C, or digital marketing.
- Demonstrated experience independently managing end-to-end marketing initiatives.
Interview Process
- Initial screening by HR
- Selected candidates will go into the online interview round
- Finally, the shortlisted candidates will be called upon for a face-to-face interview at the Gurgoan office.
Immediate joiners required.
Pay: ₹200,000.00 - ₹1,000,000.00 per year
Benefits:
Work Location: In person
