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DTP Intern

Testbook -
Noida, Uttar Pradesh

Apply Now

Job details

Full-time

Qualifications

Analysis skills
Communication skills
Mobile marketing

Full job description

Testbook is seeking a Growth Manager to drive organic app installs and user acquisition, leveraging strategic initiatives, data analytics, and cross-functional collaboration to ensure sustained app growth and post install retention. This role is crucial for long-term growth, focusing on engagement metrics and reduction in App uninstalls.

Role and Responsibilities:

Primary Focus: Drive organic app installs and user acquisition.
Current State Analysis: Evaluate and understand current methods driving app installs.
Strategic Growth Initiatives: Identify and explore new avenues to increase organic app installs from relevant audiences.
Analytical Mindset: Utilize data and analytics to take informed decisions and strategies.
Government Exam Landscape: Understanding of this landscape is preferred but not necessary.
Cross-functional Collaboration: Work closely with:
- Product Team: Implement necessary changes in the web app to enhance user experience and drive installs.
- Graphics Team: Develop appropriate communication and visual content to attract potential users.
- Content Team: Analyze trends and create engaging content to capture audience interest.
Strategic and Executional Role: Balance strategic planning with hands-on execution to achieve growth targets.
App Growth and Retention: Apply knowledge of app growth tactics and retention strategies to sustain user engagement.
Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis to make informed decisions.
Post Install Engagement: Drive engagement within the app after installation to ensure user satisfaction and loyalty.
Pre-purchase Engagement Metrics: Own the entire pre-purchase engagement metric including test attempts, practice sessions, and live tests.
Retention Strategies: Drive retention from day 0 to day 30, ensuring users remain engaged and active.
Minimizing Uninstalls: Develop strategies to minimize app uninstalls.
User Activity Metrics: Improve Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
App Store Optimization

Experience:

Minimum of 2-3 years of experience in driving product growth, preferably with a proven track record of organic app growth.
Demonstrated ability to grow app user base, engagement and revenue.

Qualifications:

Strong analytical skills and data-driven decision-making capabilities.
In-depth understanding of the government exam landscape is preferred but not necessary.
Proven experience in app growth and user acquisition.
Ability to work in a cross-functional team environment.
Excellent communication skills and attention to detail.
Strategic thinker with the ability to execute plans effectively.

Impact:

This role is highly impactful and challenging, as it directly influences New User Acquisition and drives revenue growth through strategic initiatives.

Apply Now

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