Company: White Collar Realty
Location: Gurugram, Haryana, India
Workplace: On-site | Full-time
Experience: Minimum 3 years in real estate digital marketing and lead generation
About the role
About White Collar Realty
White Collar Realty is a luxury real-estate consultancy operating across Gurgaon and Dubai. We work with premium developers, investors, homebuyers and NRI clients across high-value residential and commercial properties.
We are looking for a highly experienced, hands-on Head of Growth & Digital Marketing who can take complete ownership of lead generation, digital visibility, marketing automation and customer acquisition for both Gurgaon luxury properties and Dubai real estate.
Mandatory Experience
- Proven experience generating qualified leads for Dubai/UAE properties.
- Proven experience generating leads for Gurgaon luxury properties, preferably ₹3 crore and above.
- Experience with a real-estate channel partner, brokerage, property consultancy or similar sales-driven real-estate company.
- Strong command of both paid and organic lead generation.
- Personal ownership of campaign creation, launch, tracking and optimization.
- Evidence of enquiries, qualified leads, meetings, site visits and bookings—not merely impressions or followers.
- Experience managing the complete funnel from traffic generation to CRM nurturing and sales conversion.
- Important: Candidates with experience in only one market—Dubai or Gurgaon—may not be suitable for this position.
Key Responsibilities
- Develop and execute a complete 360-degree marketing strategy for Gurgaon and Dubai real estate.
- Generate high-quality buyer and investor leads through paid, organic and remarketing campaigns.
- Plan and manage Meta Ads, Instagram Ads, Google Search, Display, Performance Max and YouTube campaigns.
- Create dedicated campaigns for launches, luxury inventory, NRI investors, events and property exhibitions.
- Improve CPL, cost per qualified lead, appointment rate, site-visit rate, booking cost and overall ROAS.
- Build audience segments for Gurgaon buyers, Dubai investors, NRIs, HNIs and international buyers.
- Develop high-converting landing pages, lead forms, project microsites and conversion funnels.
- Manage SEO, technical SEO, local SEO, content clusters, internal linking and conversion-focused property content.
- Improve visibility across Google Search, AI-powered search engines and answer platforms through AEO, GEO, structured content, schema and authoritative citations.
- Plan Instagram Reels, project videos, educational content and organic lead-generation campaigns.
- Build WhatsApp campaigns, broadcasts, automated follow-ups and lead-nurturing sequences.
- Create email campaigns, drip sequences, newsletters, event invitations and project-launch funnels.
- Connect campaigns with CRM systems and track lead source, attribution, response time and sales outcomes.
- Work with sales teams to evaluate lead quality and optimize campaigns based on conversions.
- Audit agency, freelancer and internal-team performance while executing critical work independently.
- Track competitor campaigns, search trends and emerging AI-led marketing opportunities.
- Prepare weekly and monthly reports covering spend, leads, qualified leads, CPL, appointments, bookings and revenue contribution.
Required Skills
- Meta Ads Manager
- Google Ads, Analytics, Search Console and Tag Manager
- SEO, local SEO and technical SEO
- AEO, GEO and AI-search citation visibility
- Landing-page and conversion-rate optimization
- Instagram Reels and YouTube marketing
- Email and WhatsApp marketing automation
- CRM integration, attribution and lead nurturing
- Remarketing and audience segmentation
- Copywriting, content planning and project-launch strategy
- Gurgaon luxury and Dubai property-market knowledge
The Right Candidate
- The ideal candidate is both a strategic leader and a strong executor. You should be comfortable building the marketing plan, managing a team and personally entering campaign dashboards to solve problems.
- Launch and optimize campaigns without complete dependence on an external agency.
- Determine whether leads are genuine, relevant and sales-ready.
- Diagnose tracking, landing-page, creative, targeting and follow-up problems.
- Turn project information into effective ads, Reels, landing pages, emails and WhatsApp campaigns.
- Connect marketing expenditure with qualified leads, appointments, bookings and revenue.
- Stay current with Google, Meta, Instagram, SEO, AI-search, AEO and GEO developments.
Who Should Not Apply
- Brand, PR or offline marketing professionals without measurable lead-generation ownership.
- Candidates who have not generated leads for both Dubai real estate and Gurgaon luxury properties.
- Managers who only coordinate with agencies and cannot execute campaigns themselves.
- Candidates unable to demonstrate budgets, CPL, lead quality and conversion results.
- Content or social-media professionals without customer-acquisition responsibility.
- Evidence Required During the Interview
- Dubai and Gurgaon campaigns personally handled, including developers and projects marketed.
- Monthly advertising budgets managed and lead volumes generated.
- CPL, cost per qualified lead, appointment and booking performance.
- Organic traffic, search visibility or keyword growth achieved.
- Instagram/Reels, email and WhatsApp lead-generation results.
- CRM, attribution, automation, AEO, GEO or AI-search implementations.
- Clear separation between the candidate’s personal contribution and agency/team work.
Compensation and Joining
- Compensation: Competitive and based on relevant experience, demonstrated results and current compensation.
- Joining: Immediate or short-notice candidates will be preferred.
Interested candidates can share their updated resume at: [email protected]
Pay: ₹35,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
Application Question(s):
- How many years of experience do you have in the real estate industry?
- Are you comfortable working from our Gurugram office?
- What is your current in-hand salary?
- What is your expected monthly in-hand salary?
- Which Gurgaon and Dubai/UAE projects or developers have you promoted?
- Have you independently managed both Google Ads and Meta Ads for real estate projects?
- What was the highest monthly advertising budget you managed?
- What average cost per lead and qualified-lead rate did you achieve?
- Have you marketed Gurgaon properties priced above ₹3 crore?
Work Location: In person
