About Williams-Sonoma, Inc.
https://www.williams-sonoma.com/
Founded in 1956 and headquartered in San Francisco, California, Williams-Sonoma, Inc. is a Fortune 500, digital first, multi-channel specialty retailer. Our company vision is to own the home, and the places where our customers work, stay, and play. We bring the latest home furnishing trends to life for customers through the individual lenses of our ten distinct brands, each serving different life stages and rooms of the home and beyond. Our brands include Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation, Mark & Graham, GreenRow, and Dormify. We are committed to sustainability, continuously working to protect our planet, while building an open and collaborative culture across our organization.
With more than 500 retail stores globally and multiple international franchise operations, technology is a core driver of our business strategy. We build and operate in-house platforms powering e-commerce, supply chain, merchandising, analytics, and customer experience ecosystems worldwide.
Engineers at the Williams-Sonoma India Technology Center build and scale digital commerce platforms that power these global brands, serving millions of customers worldwide.
Role Overview
We are seeking a Marketing Engineer to support our AEO/GEO (Answer Engine Optimization / Generative Engine Optimization) program across our brand portfolio. This is an execution-focused role responsible for auditing, implementing, and optimizing onsite content, product feeds, schema markup, bot access, and measurement against AEO/GEO strategy and goals defined by the client team.
Impact of the Role
• Support the execution and optimization of AEO/GEO initiatives across multiple brands.
• Improve content discoverability, structured data quality, and AI crawler accessibility.
• Drive visibility, citation share, and AI-attributed traffic through effective implementation and measurement.
• Ensure accuracy, consistency, and quality across AI-generated content, schema, and feed enrichment outputs.
Technology Platforms You Will Work On
• Schema.org and JSON-LD structured data implementations.
• Product Information Management (PIM) systems and product feed pipelines.
• AI crawler and bot access management technologies, including robots.txt and meta directives.
• CDN platforms such as Akamai, Cloudflare, Fastly, or equivalent.
• SEO and monitoring tools including Semrush, Ahrefs, Google Search Console, Screaming Frog, Sitebulb, and web analytics platforms.
• AI-driven workflow tools such as Airtable or equivalent.
• AI tools including ChatGPT, Claude, or equivalent.
Key Responsibilities
• Conduct AEO/GEO audits across brand websites covering content structure, schema implementation, product feed completeness, and bot accessibility. Document findings and recommendations.
• Implement onsite content optimizations including Q&A blocks, comparison content, atomic answers, and freshness signals.
• Implement and maintain schema.org and JSON-LD markup across product, category, and editorial pages.
• Execute product feed enrichment and attribute updates across PIM and feed pipelines.
• Configure and maintain AI crawler access policies.
• Review and analyze CDN bot traffic logs and recommend adjustments.
• Review AI-generated content drafts, schema suggestions, and feed enrichment outputs before publishing.
• Operate within AI-driven workflow tools for task routing, content QA, and publishing.
• Monitor and report on AEO/GEO metrics including citation share, AI visibility, traffic, and revenue.
• Support A/B test setup, execution, and result documentation.
• Collaborate with merchandising, content, SEO, and platform engineering teams.
• Maintain implementation documentation and technical reference materials.
Qualifications
• 4+ years of experience in technical SEO, marketing engineering, or related roles.
• Strong SQL skills; working knowledge of Python.
• Hands-on experience implementing schema.org and JSON-LD structured data at scale.
• Experience with PIM systems and product feed management.
• Working knowledge of robots.txt configuration and AI bot access policies.
• Familiarity with CDN bot traffic log analysis.
• Understanding of LLM retrieval and citation mechanisms.
• Experience with Semrush, Ahrefs, Google Search Console, Screaming Frog, Sitebulb, and analytics platforms.
• Experience with AI-driven workflow tools such as Airtable.
• Ability to review and QA AI-generated content and structured data.
• Experience with A/B testing setup and reporting.
• Daily use of AI tools such as ChatGPT or Claude.
• Strong documentation and collaboration skills.
• Retail or e-commerce catalog experience.
• Experience with citation tracking platforms.
• Experience working with multi-brand portfolios.
• Ability to work with overlap into US Pacific working hours.
Why Join Williams-Sonoma India Technology Center
• Our people first and performance driven culture supports career growth and well-being.
• Scale and innovation of a Fortune 500 company with high ownership and impact.
• Opportunity to build and operate platforms serving millions of customers worldwide.
• Continuous learning through cutting-edge technologies and AI-driven solutions.
• Hybrid work model designed for flexibility and collaboration.
Williams-Sonoma India Pvt. Ltd.
Founded in 1956, Williams-Sonoma Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Today, Williams-Sonoma, Inc. is one of the United States' largest e-commerce retailers with some of the best known and most beloved brands in home furnishings. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. We currently operate retail stores globally. Our products are also available to customers through our catalogs and online worldwide.
Williams-Sonoma India sourcing office was established in 2013. We are based in Gurugram, India. We are sourcing premium products across all categories of Home Furnishing and recorded double digit year-on-year growth. We have a dynamic team of over 100 members handling versatile vendors across India, Nepal & Bangladesh. We are looking to onboard talented people and create successful professional journey.
