About Bee Skilled
Bee Skilled is a vision to see a connected health workforce across geographies with equal opportunities in learning, development, and career growth. Over and over, we have witnessed how raising and empowering local talents brings lasting and sustainable change to health systems, which can lead to Universal Health Coverage. We specialise in building human capital through collective learning approaches and digital methodologies. Bee Skilled is a registered startup in India, recognised by the Government of India as a social enterprise, with collaborating partners in Europe and Africa.
At Bee Skilled, we are committed to excellence in all we do — for our clients, for our colleagues, for our communities and, ultimately, for the aid-recipients who are at the heart of what we do. This collaborative culture transcends organisational and geographic boundaries. Our flagship platform, The HIVE, serves health professionals across Sub-Saharan Africa and South Asia, supporting continuing professional development (CPD), workforce professionalization, and health supply chain capacity building.
Overview of the Role
As the Marketing Specialist at Job Band 2, you will be a core member of Bee Skilled's Marketing and Community Management business unit. You will plan and execute marketing campaigns for Bee Skilled's training programmes, courses, and CPD initiatives, working closely with the community management and content development teams. This is a hands-on role that spans digital campaign management, social media, search engine optimisation, paid advertising, and partner outreach — all in service of growing The HIVE platform's reach and learner base.
At Job Band 2, you will also provide technical supervision to any Job Band 1 staff in the marketing function, take ownership of project delivery, liaise directly with partner and client points of contact, and contribute to the development of standard operating procedures for new marketing workstreams. You are expected to demonstrate a strong sense of accountability — not only for your own outputs but for the performance of the marketing unit as a whole.
We expect you to be proactive, commercially minded, and deeply committed to Bee Skilled's mission. You must be able to adapt marketing approaches to diverse cultural and geographic contexts, particularly across Sub-Saharan Africa and South Asia, where the majority of our learner communities are based.
Responsibilities and Duties
The responsibilities and duties outlined below are to be carried out in close coordination with the Head of Marketing & Community and/or the CEO, working closely with other Community Management Unit team members. At Job Band 2, these responsibilities include both direct execution and supervisory oversight of Job Band 1 staff where applicable.
A. Marketing Campaign Planning and Execution
a. Plan, develop, and execute integrated marketing campaigns for Bee Skilled training programmes, CPD courses, certification initiatives, and platform launches on The HIVE.
b. Translate marketing strategies devised by senior leadership into actionable campaign plans with clear timelines, milestones, and measurable key performance indicators.
c. Coordinate campaign assets including copy, graphics, landing pages, and email sequences, ensuring all materials are aligned with Bee Skilled's brand guidelines.
d. Monitor campaign performance on an ongoing basis, generate reports, and present findings to the management team with recommended adjustments.
e. Use the agreed project management tool to maintain full visibility of active and upcoming campaigns for the Bee Skilled leadership team.
B. Social Media Management
f. Manage Bee Skilled's social media presence across LinkedIn, Facebook, X (Twitter), and any other relevant platforms with a focus on audience growth, engagement, and thought leadership.
g. Develop and maintain a monthly social media content calendar aligned with campaign schedules, course launches, and sector events.
h. Create compelling social media content — including posts, graphics, short-form video captions, and stories — that communicates Bee Skilled's mission and programme offerings.
i. Monitor social media analytics, track engagement metrics, and refine content strategies based on performance data.
j. Supervise and provide technical guidance to any Job Band 1 staff responsible for social media content production.
C. Search Engine Optimisation and Digital Advertising
k. Organise and implement SEO strategies for The HIVE platform and Bee Skilled's web presence, including keyword research, on-page optimisation, and content planning.
l. Plan and manage paid digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring effective budget allocation and return on investment.
m. Conduct regular performance reviews of all SEO and paid campaigns, providing data-driven recommendations to improve organic reach and lead generation.
n. Stay current with digital advertising trends and platform algorithm changes relevant to the health, EdTech, and international development sectors.
D. Partner and Influencer Outreach
o. Identify, develop, and maintain relationships with relevant sector influencers, thought leaders, professional associations, and institutional partners who can amplify Bee Skilled's visibility.
p. Design and execute outreach programmes targeting health professionals, CPD networks, and supply chain practitioner communities across Bee Skilled's target geographies.
q. Coordinate co-marketing activities with partner organisations, including joint webinars, content collaborations, newsletter features, and cross-promotional campaigns.
r. Liaise professionally with partner and client points of contact through written and verbal communication as part of ongoing project management responsibilities.
E. Email Marketing and Subscriber Communications
s. Develop and manage email marketing campaigns and automated communication sequences for learner acquisition, programme enrolment, and subscriber retention.
t. Produce regular newsletters in collaboration with the community management team, ensuring content is accurate, on-brand, and aligned with campaign objectives.
u. Segment and manage subscriber lists to deliver targeted, relevant communications to different audience groups, including health professionals, partners, and donors.
F. Reporting, SOPs, and Business Unit Contribution
v. Develop standard operating procedures (SOPs) for new marketing workstreams as they are identified, in line with Job Band 2 responsibilities.
w. Contribute actively to the annual marketing business unit revenue targets and support the achievement of overall Bee Skilled growth objectives.
x. Provide training and technical support to Job Band 1 staff as required to maintain quality and consistency across all marketing outputs.
y. Consistently achieve a minimum of 95% of individual half-yearly targets as part of Bee Skilled's performance management framework.
Key Values and Behaviours
In line with Bee Skilled's Career Growth Structure, the following behaviours are expected of all staff at Job Band 2:
- Demonstrate a very strong sense of accountability — for own tasks, for supervisory responsibilities, and for the performance of the marketing business unit as a whole.
- Exhibit effective external communication when liaising with client, partner, and institutional points of contact.
- Consistently produce error-free work that meets or exceeds the quality standards expected by clients and partners.
- Proactively generate new ideas and marketing approaches that drive higher learner acquisition and business unit revenue.
- Motivate and support Job Band 1 team members to achieve the highest standards of quality in their outputs.
- Demonstrate sensitivity to cultural differences and adapt communications appropriately across diverse geographies.
- Show flexibility and adaptability in response to evolving programme, campaign, and organisational requirements.
- Uphold confidentiality and exercise professional integrity in all engagements.
- Continuously improve performance based on feedback provided by management.
Pay: ₹720,000.00 - ₹820,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Work from home
Application Question(s):
- Do you have any experience in Health / Pharmaceutical sector?
Education:
Experience:
- Marketing: 3 years (Required)
Language:
Location:
Work Location: Remote
