Job Description – SEO Executive
Company: MusafirBaba Travels Pvt. Ltd.
Location: Najafgarh, New Delhi
Job Type: Full-Time
Experience: 1–3 Years
Department: SEO & Digital Marketing
About MusafirBaba
MusafirBaba is a travel company offering domestic and international tour packages, visa assistance, hotel and flight bookings, car rentals, and customised travel experiences.
We are building MusafirBaba into a strong digital-first travel brand and are looking for an SEO Executive who can take ownership of day-to-day SEO activities and help us grow organic visibility, qualified traffic and enquiries.
Role Overview
As an SEO Executive, you will be responsible for executing and improving MusafirBaba's SEO strategy across our website.
You will work on technical SEO, on-page SEO, keyword research, content optimisation, internal linking, competitor analysis, indexing, link building and performance monitoring.
The ideal candidate should understand that SEO is not just about rankings. The ultimate goal is to generate relevant organic traffic, enquiries and business growth.
Key Responsibilities1. Keyword Research & Strategy
- Conduct keyword research for travel destinations, tour packages, visa services and other business categories.
- Identify high-volume, long-tail and commercially relevant keywords.
- Analyse keyword difficulty, search intent, SERPs and competitor rankings.
- Identify new keyword opportunities and content gaps.
- Map target keywords to the appropriate existing or new pages.
- Develop and maintain keyword mapping for important website sections.
2. On-Page SEO
- Optimise page titles, meta descriptions, H1-H6 headings and URL structures.
- Optimise existing website content based on search intent and SERP competition.
- Improve content structure, readability and topical relevance.
- Implement and monitor internal linking strategies.
- Identify opportunities for content consolidation, optimisation and expansion.
- Optimise images, alt text and other relevant on-page elements.
- Ensure important pages are properly connected through the site's content architecture.
3. Technical SEO
- Monitor website crawling, indexing and technical SEO issues.
- Identify and troubleshoot:
- Indexing issues
- Crawl errors
- Broken links
- Redirect issues
- Canonical issues
- Duplicate content
- Sitemap problems
- Robots.txt issues
- Orphan pages
- URL structure issues
- Coordinate with the development team to implement technical SEO improvements.
- Monitor Core Web Vitals and basic page-speed issues.
- Ensure newly created pages follow SEO best practices.
4. Content SEO
- Work closely with content writers to create SEO-focused content briefs.
- Provide keyword, search intent, heading and internal-linking recommendations.
- Review and optimise published content.
- Identify underperforming pages and recommend improvements.
- Build topic clusters and supporting content around priority travel destinations and services.
- Help optimise content for Featured Snippets, People Also Ask, AEO and emerging AI search experiences.
5. Competitor Analysis
- Monitor competitors' organic rankings and content strategies.
- Identify their top-performing pages and keywords.
- Analyse backlink and content opportunities.
- Identify gaps where MusafirBaba can create better and more useful content.
- Track changes in competitor rankings and SERP features.
6. Off-Page SEO & Link Building
- Execute ethical white-hat link-building activities.
- Identify relevant travel, tourism, business and local websites for link opportunities.
- Conduct competitor backlink analysis.
- Assist with guest posting, digital PR, citations and relevant link acquisition.
- Monitor the quality and relevance of acquired backlinks.
- Avoid spammy or automated link-building practices.
7. Local SEO
- Assist in managing and improving MusafirBaba's Google Business Profile.
- Monitor local search visibility and rankings.
- Optimise business information, categories, services and website connections.
- Support review and local citation strategies.
- Identify opportunities to improve visibility for location-based travel searches.
8. Analytics & Reporting
- Monitor organic traffic, keyword rankings, clicks, impressions and CTR.
- Analyse Google Search Console and Google Analytics data.
- Track performance of important landing pages.
- Identify traffic and ranking drops and investigate their causes.
- Prepare regular SEO performance reports.
- Convert data into actionable recommendations rather than simply reporting numbers.
Required Skills
- 1–3 years of practical SEO experience.
- Good understanding of on-page, off-page and technical SEO.
- Strong knowledge of keyword research and search intent.
- Working knowledge of Google Search Console and Google Analytics/GA4.
- Familiarity with SEO tools such as Semrush, Ahrefs, Ubersuggest, Screaming Frog or similar tools.
- Understanding of website architecture, crawling and indexing.
- Basic understanding of HTML and website structure.
- Good analytical and problem-solving skills.
- Strong communication and coordination skills.
- Ability to independently identify SEO problems and suggest solutions.
Good to Have
- Experience working with travel/tourism websites.
- Experience with WordPress, React or Next.js websites.
- Knowledge of schema markup and structured data.
- Understanding of Core Web Vitals.
- Experience with Google Business Profile/local SEO.
- Understanding of AEO, GEO and AI search optimisation.
- Basic knowledge of HTML, CSS and JavaScript.
- Experience handling large websites with multiple destination, package or service pages.
Key Performance Indicators (KPIs)
Performance will be evaluated based on measurable SEO improvements, including:
- Growth in relevant organic traffic.
- Improvement in target keyword rankings.
- Increase in organic clicks and impressions.
- Improvement in CTR for important pages.
- Growth of keywords ranking in Top 10 and Top 3 positions.
- Growth in organic enquiries/leads.
- Improvement in indexing and crawl health.
- Successful optimisation of priority landing pages.
- Growth in relevant and quality backlinks.
- Timely execution of the SEO roadmap.
Important: We do not judge SEO performance purely by the number of backlinks, articles published or keywords reported. The focus is on sustainable organic growth and business results.
What We Offer
- Opportunity to work on a live, growing travel brand.
- Hands-on exposure to technical, on-page, off-page and local SEO.
- Opportunity to work on a modern Next.js-based website.
- Exposure to large-scale travel and destination SEO.
- Practical experience with Google Search Console, GA4 and professional SEO tools.
- Opportunity to work closely with content, marketing and development teams.
- Learning exposure to modern search concepts including EEAT, AEO and GEO.
- Growth opportunities based on performance and ownership.
Who Should Apply?
We are looking for someone who:
- Thinks beyond simply "adding keywords" to a page.
- Enjoys analysing Google search results and competitors.
- Can identify why a page is not ranking and propose practical solutions.
- Is comfortable working with data as well as content.
- Takes ownership instead of waiting for instructions for every task.
- Keeps learning as Google's search ecosystem evolves.
- Understands that good SEO combines content + technology + authority + user experience + business intent.
How to Apply
Candidates should share their CV at [email protected] along with details of 2–3 SEO projects/websites they have worked on, wherever possible.
Subject: Application – SEO Executive
Location: New Delhi
Employment Type: Full-Time
Pay: ₹15,000.00 - ₹30,858.48 per month
Work Location: In person
