West Bengal Senior digital marketing manager Jobs – 69 Open Jobs Today

Digital Marketing Manager
Weavers Web Solutions Pvt. Ltd —Kolkata, West Bengal
- ₹65,000 - ₹80,000 a month
- Full-time
- Social media management
- Analysis skills
- Team management
- Flexible schedule
Quick apply
9d
Senior Manager – Digital Marketing
Zivanta Analytics —Kolkata, West Bengal
- Analysis skills
Senior Marketing Manager – Affiliate Marketing Manager
Zivanta Analytics —Kolkata, West Bengal
- Marketing
- Analysis skills
- Bachelor's degree
SENIOR MANAGER
SPML Infra —Kolkata, West Bengal
- ₹12,00,000 - ₹18,00,000 a year
- Master's degree
- Bachelor's degree
- Business Administration
13d
Senior Marketing Manager
Boston Institute of Analytics —Kolkata, West Bengal
- ₹45,000 - ₹50,000 a month
- Full-time
- Marketing
- English
- Master's degree
- Flexible schedule
Quick apply
Brand Manager
Chaizup —Kolkata, West Bengal
- Full-time
- Marketing
- Analysis skills
- Project management
Quick apply
Senior Digital Project Manager
Virohaa Internet Media —Asansol, West Bengal
- Project management
- Bachelor's degree
- Communication skills
Quick apply
AM/Manager – E-Commerce
Netscribes —Kolkata, West Bengal
- Microsoft Powerpoint
- Microsoft Excel
Senior Digital Marketing Specialist
Cook N Serve —Shiliguri, West Bengal
- ₹12,000 - ₹15,000 a month
- Full-time
- Social media management
- English
- In-person
- Work from home
- Flexible schedule
Quick apply
Senior Manager - Digital Marketing
Skillenable —Kolkata, West Bengal
- ₹40,000 - ₹80,000 a month
- Full-time
- CRM software
- Analysis skills
- Project management
Quick apply
Senior Sales & Marketing Manager
enexahire.com —Kolkata, West Bengal
- Full-time
- CRM software
- Sales
- Salesforce
Quick apply
Manager - CRM and sales transformation
EY —Kolkata, West Bengal
- Oracle
- Salesforce
- AWS
- Health insurance
11d
Senior Performance Marketing Expert (PPC)
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- ₹6,00,000 - ₹7,50,000 a year
- Full-time
- Analysis skills
- In-person
- AI
Quick apply
Marketing Manager – AI Products & Digital Growth
Web Spiders —Kolkata, West Bengal
- Full-time
- Salesforce
- Master's degree
- Analysis skills
Senior Business Development Manager
Allied Digital Services Ltd —Salt Lake, Kolkata, West Bengal
- ₹10,00,000 - ₹15,00,000 a year
- Full-time
- Sales
- English
- Master's degree
- Health insurance
- Cell phone reimbursement
Quick apply
Campaign Specialist
Skyram Technologies —New Town, Kolkata, West Bengal
- Full-time
- Bachelor's degree
Senior Management Executive, Journal
THE INSTITUTE OF INDIAN FOUNDRYMEN —Kolkata, West Bengal
- ₹6,00,000 - ₹7,00,000 a year
- Full-time
- Engineering
- Master's degree
- Project management
Quick apply
13d
Digital Marketing / PPC Expert
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- ₹5,00,000 - ₹8,00,000 a year
- Full-time
- Analysis skills
- In-person
- AI
Quick apply
Manager / Senior Manager – Ad Sales
Delhi Press —Kolkata, West Bengal
- Email
- English
- Communication skills
- Negotiation
Senior Account Manager Conglomorate
ADCI - West Bengal —Kolkata, West Bengal
- Full-time
- Computer science
- Sales
- Master's degree

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Digital Marketing Manager

Weavers Web Solutions Pvt. Ltd -
Kolkata, West Bengal

Quick apply

Job details

Full-time
₹65,000 - ₹80,000 a month
9 days ago

Benefits

Provident Fund
Flexible schedule

Qualifications

Branding
Social media marketing
Social media management
Analysis skills
Digital marketing
Team management
SEO
Content marketing
Conversion optimisation
Budgeting
Content strategy
Google Ads
Google Analytics
Communication skills
Marketing

Full job description

We are looking for an experienced Social Media & Digital Marketing Manager with 10–11 years of experience to lead our digital marketing function and drive our brand's online presence and growth.

This is a senior, hands-on role for someone who understands social media, paid advertising, PPC, content marketing, branding, and team management. The ideal candidate will be responsible for managing the digital marketing team, leading content initiatives, overseeing advertising campaigns, and developing strategies that strengthen the brand and generate business results.

Key ResponsibilitiesSocial Media Management

Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Own the social media calendar, campaigns, content planning, publishing, and engagement.
Track social media trends and identify opportunities to increase reach, engagement, and brand awareness.
Monitor audience feedback, comments, messages, and overall online brand presence.
Analyze social media performance and continuously improve the strategy.

PPC & Paid Advertising

Plan, launch, manage, and optimize PPC and paid advertising campaigns.
Manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Manage campaign budgets, targeting, ad creatives, audience segmentation, and optimization.
Monitor key metrics including CTR, CPC, CPL, CPA, conversions, and ROAS.
Conduct A/B testing and identify opportunities to improve campaign performance and ROI.
Work closely with the creative and content teams to develop effective ad campaigns.

Digital Marketing Team Management

Lead and manage the overall digital marketing team.
Coordinate the work of social media, content, creative, and paid marketing team members.
Set priorities, timelines, goals, and performance expectations.
Ensure campaigns and deliverables are completed on time and to a high standard.
Mentor team members and support their professional development.
Build a collaborative and performance-driven team culture.

Content & Branding

Lead the content team and develop content strategies that support brand growth.
Create and maintain content calendars for different digital channels.
Provide clear creative briefs and direction to writers, designers, and other team members.
Review content to ensure consistency in brand voice, messaging, tone, and visual identity.
Develop creative campaigns and brand initiatives that improve visibility and audience engagement.
Ensure all digital communication reflects the company's positioning and brand guidelines.

Digital Marketing Strategy

Develop and execute integrated digital marketing strategies aligned with business objectives.
Identify new channels, platforms, trends, and opportunities for growth.
Work with leadership and other departments to understand business goals and translate them into effective marketing campaigns.
Support product launches, promotional campaigns, events, and other marketing initiatives.

Analytics & Reporting

Track and analyze digital marketing, social media, and paid advertising performance.
Prepare regular reports on campaign performance, leads, conversions, engagement, and ROI.
Use data and insights to improve marketing strategies and campaign performance.
Set and monitor KPIs for social media, content, paid advertising, and digital marketing.

Qualifications & Experience

10–11 years of professional experience in digital marketing, social media marketing, paid advertising, or a related field.
Strong hands-on experience with Google Ads, Meta Ads, PPC, social media marketing, and digital campaigns.
Proven experience managing and leading digital marketing or content teams.
Strong understanding of branding, content strategy, paid media, audience growth, and digital marketing funnels.
Experience managing marketing budgets and optimizing campaigns for ROI.
Strong analytical and problem-solving skills.
Excellent communication and team management skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
A balance of strategic thinking and hands-on execution.

Preferred Skills

Experience with Google Analytics and other digital marketing analytics tools.
Knowledge of SEO and content marketing.
Experience with lead-generation and conversion-focused campaigns.
Understanding of landing pages, conversion optimization, and marketing funnels.
Strong understanding of current social media trends and digital platforms.
Excellent creative thinking and storytelling skills.

Pay: ₹65,000.00 - ₹80,000.00 per month

Benefits:

Flexible schedule
Provident Fund

Work Location: In person

Quick apply

Refine Your Search

senior digital marketing manager jobs in west bengal

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