Digital Sales Specialist
Industry: Healthcare
Department: Digital Sales / Commercial Excellence / Sales & Marketing
Reporting To: Sales Manager / Business Unit Head
Location: Vasanth Nagar, Bangalore
Job Purpose
The Digital Sales Specialist will be responsible for driving business growth through digital customer engagement, omnichannel sales initiatives, lead generation, customer conversion, and digital sales enablement.
The role will work closely with Sales, Marketing, Medical, Commercial Excellence, and other cross-functional teams to develop and execute digital engagement strategies that enhance customer reach, improve sales productivity, generate qualified opportunities, and deliver measurable business outcomes.
Key Responsibilities
1. Digital Sales & Business Development
- Develop and execute digital sales plans aligned with business and brand objectives.
- Identify and develop new digital channels and opportunities for customer acquisition and engagement.
- Generate, qualify, nurture, and convert digital leads into business opportunities.
- Drive customer engagement through digital platforms, including websites, social platforms, messaging channels, virtual meetings, webinars, and other approved channels.
- Support revenue growth through digital customer journeys and targeted engagement programs.
- Track digital sales performance and continuously optimize activities to improve conversion and ROI.
2. Healthcare Customer Engagement
- Develop effective digital engagement strategies for healthcare professionals, hospitals, clinics, pharmacies, patients, caregivers, or other relevant stakeholders, depending on the business model.
- Segment customers based on needs, behavior, engagement levels, and business potential.
- Develop personalized and relevant digital communication journeys.
- Coordinate virtual product presentations, educational sessions, webinars, and other digital engagement activities.
- Maintain strong customer relationships through timely, professional, and compliant digital interactions.
3. Omnichannel Sales Execution
- Support the integration of field sales and digital sales to create a seamless customer experience.
- Partner with field sales teams to identify customers suitable for digital engagement.
- Develop digital follow-up journeys for customers contacted by the field force.
- Provide digital tools, content, and customer insights to Sales Managers and field teams.
- Monitor customer movement across different engagement channels and recommend appropriate next actions.
4. Digital Campaign Management
- Execute targeted digital campaigns in collaboration with Marketing and Brand teams.
- Coordinate email, SMS, messaging, webinar, website, social media, and other approved digital campaigns.
- Support customer acquisition and retention campaigns.
- Ensure campaigns are targeted, measurable, and aligned with business objectives.
- Conduct A/B testing and other optimization initiatives where appropriate.
5. CRM & Lead Management
- Maintain accurate customer and lead information within CRM platforms.
- Manage lead-generation and lead-nurturing processes.
- Ensure timely follow-up and conversion of qualified leads.
- Track customer interactions, engagement, conversion, and pipeline movement.
- Maintain high standards of CRM data quality and process compliance.
6. Analytics & Performance Management
- Monitor key digital sales metrics and prepare regular performance reports.
- Analyze customer engagement, conversion rates, campaign performance, acquisition costs, and sales contribution.
- Identify trends and opportunities through customer and digital behavior data.
- Provide actionable insights to Sales, Marketing, and leadership teams.
- Recommend changes to improve digital engagement, conversion, and business outcomes.
7. Content & Sales Enablement
- Work with Marketing and Medical teams to develop relevant digital sales content.
- Support development of product presentations, emailers, digital brochures, videos, webinars, FAQs, and other customer-facing materials.
- Ensure digital content is accurate, approved, relevant, and appropriate for the intended audience.
- Equip field sales teams with digital tools and resources to enhance customer engagement.
8. Cross-Functional Collaboration
- Collaborate with Sales, Marketing, Medical Affairs, Commercial Excellence, IT, Data/Analytics, and other relevant functions.
- Coordinate with external digital agencies, technology partners, and platform providers when required.
- Share customer and market insights with relevant stakeholders.
- Support digital transformation initiatives across the commercial organization.
9. Compliance & Governance
- Ensure all digital customer interactions and campaigns comply with company policies and applicable healthcare/pharmaceutical regulations.
- Follow approved processes for customer data privacy, consent, communications, and digital content.
- Ensure only approved promotional and scientific content is used for customer engagement.
- Maintain appropriate documentation and audit trails for digital activities.
Key Performance Indicators (KPIs)Business KPIs
- Digital sales/revenue contribution
- Lead generation and qualified opportunities
- Lead-to-customer conversion rate
- Customer acquisition and retention
- Digital channel growth
Engagement KPIs
- Customer reach and engagement
- Campaign response rates
- Webinar/event participation
- Email/message engagement
- Digital customer journey completion
Productivity KPIs
- Cost per lead/customer
- Conversion rate
- Campaign ROI
- Sales pipeline generated through digital channels
- CRM adoption and data quality
Customer KPIs
- Customer satisfaction
- Repeat engagement
- Customer retention
- Quality and timeliness of digital interactions
Candidate ProfileEducation
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, Healthcare, Digital Marketing, or a related discipline.
- MBA/PGDM in Marketing, Digital Marketing, or Business Management will be an advantage.
Experience
- 2–6 years of experience in digital sales, inside sales, digital marketing, e-commerce, healthcare, pharmaceutical, medical devices, diagnostics, or a related industry.
- Experience in B2B/B2C digital customer acquisition and engagement is preferred.
- Healthcare/pharmaceutical industry experience will be an advantage.
Technical & Functional Skills
- Digital sales and lead-generation techniques
- CRM platforms and lead-management systems
- Digital marketing and campaign execution
- Customer segmentation and journey management
- Sales funnel management
- Data analysis and reporting
- Email, messaging, webinar, and virtual engagement platforms
- MS Excel/PowerPoint and reporting tools
- Basic understanding of digital analytics and marketing automation
- Strong written and verbal communication
Core Competencies
- Customer-centric mindset
- Commercial orientation
- Digital-first thinking
- Strong communication and influencing skills
- Analytical and data-driven approach
- Execution excellence
- Problem-solving ability
- Collaboration and stakeholder management
- Adaptability and willingness to learn new technologies
- Strong ownership and accountability
Overall Success Profile
The Digital Sales Specialist will be successful when they can convert digital engagement into measurable commercial outcomes while creating a high-quality customer experience.
The role should help the organization expand its digital reach, generate qualified business opportunities, improve customer engagement, strengthen omnichannel execution, and increase the productivity of the overall sales organization.
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
