Regional Sales Manager – Unsecured Lending
Company: F2 Fintech
Designation: Regional Sales Manager
Department: Unsecured Vertical
Location: Noida
Reporting To: Founders
Job Type: Full-time
Experience: 5+ years
About the Role
We are looking for an experienced and result-oriented Regional Sales Manager – Unsecured Vertical to drive business growth and manage sales operations across the assigned region. The ideal candidate will lead a high-performing sales team, develop strategic channel partnerships, build a strong customer pipeline, and ensure achievement of business, revenue, and profitability targets across the unsecured lending portfolio.
This role requires strong leadership, business development expertise, and a deep understanding of unsecured lending products, customer acquisition, and channel management.
Key Responsibilities
Regional Business Growth
- Drive business growth across the assigned region by achieving monthly, quarterly, and annual disbursement, revenue, and profitability targets.
- Develop and expand business for Personal Loans, Business Loans, Professional Loans, and other unsecured or collateral-free credit products.
- Identify new market opportunities and implement strategies to increase regional market penetration and business volumes.
Sales Team Leadership
- Recruit, train, mentor, and manage Relationship Managers, Team Leaders, and Sales Executives.
- Set clear individual and team targets and ensure consistent achievement of sales KPIs.
- Build strong product knowledge and sales capabilities across the unsecured loan portfolio.
- Conduct regular performance reviews, team meetings, coaching sessions, and field reviews.
Lead Generation & Client Acquisition
- Drive identification, prospecting, and onboarding of new clients across the assigned region.
- Utilize tele-calling, digital leads, referrals, self-sourcing, and other acquisition channels to generate quality business.
- Ensure the team maintains a healthy and consistent lead pipeline.
- Strengthen customer relationships to improve acquisition, retention, repeat business, and referrals.
Channel Partner Development
- Build, expand, and strengthen relationships with DSAs, brokers, connectors, financial consultants, and strategic channel partners.
- Develop new channel partnerships to generate sustainable business in the unsecured lending segment.
- Monitor partner productivity and ensure regular engagement and business contribution.
Customer Profiling & Cross-Selling
- Ensure the sales team conducts needs-based financial profiling of customers.
- Guide the team in recommending suitable unsecured credit solutions based on customer requirements and eligibility.
- Increase wallet share through cross-selling, repeat business, and referral opportunities.
Sales Planning & Execution
- Prepare and execute regional sales plans aligned with company objectives.
- Develop market penetration strategies and business development initiatives for the assigned region.
- Plan and execute promotional campaigns and local market activities to generate business.
- Identify market trends, competitor activities, and emerging opportunities and take appropriate corrective actions.
Pipeline & Performance Management
- Monitor lead generation, application login volumes, conversion ratios, login-to-disbursement ratios, and overall sales pipeline.
- Track individual and team performance against weekly, monthly, quarterly, and annual targets.
- Identify performance gaps and implement corrective action plans.
- Ensure timely achievement of regional business targets.
Operational Excellence
- Ensure smooth end-to-end loan processing, including documentation, eligibility assessment, application login, and submission.
- Coordinate effectively with Credit, Operations, Legal, Technical, Banking, and other internal teams to ensure smooth processing.
- Monitor application status and turnaround time (TAT) to minimize delays.
- Ensure a high-quality customer experience throughout the loan journey.
Partner Relationship Management
- Maintain strong working relationships with Banks, NBFCs, Fintech partners, DSAs, and other business partners.
- Explore and maximize business opportunities through strategic partnerships.
- Resolve partner and customer escalations promptly and ensure effective service delivery.
- Develop long-term relationships with key partners to support sustainable regional growth.
Reporting, CRM & Compliance
- Ensure accurate and timely updating of all customer interactions, leads, applications, and business status in the CRM.
- Monitor team activity reports and ensure timely submission of daily, weekly, and monthly sales reports.
- Ensure adherence to company policies, sales processes, regulatory requirements, and compliance standards.
- Participate in product training, business reviews, performance meetings, and other organizational initiatives.
- Maintain high standards of ethical sales practices and ensure accurate customer communication.
Key Performance Indicators (KPIs)
- Regional Disbursement & Business Volume
- Revenue & Profitability
- Achievement of Monthly, Quarterly & Annual Targets
- Lead Generation & Conversion Ratio
- Login-to-Disbursement Ratio
- Team Productivity & Target Achievement
- Channel Partner Activation & Productivity
- Customer Acquisition & Retention
- Loan Processing TAT
- CRM & Reporting Compliance
- Portfolio Quality and Business Sustainability
Required Skills & Competencies
- Strong leadership and team management skills.
- Excellent sales and business development capabilities.
- Strong understanding of unsecured lending products.
- Proven channel partner and DSA management skills.
- Excellent negotiation and relationship management skills.
- Strong analytical and problem-solving abilities.
- Target-oriented and result-driven approach.
- Strong communication and interpersonal skills.
- Ability to manage multiple teams and stakeholders.
- Good understanding of CRM, sales reporting, and pipeline management.
- Ability to work in a fast-paced fintech/financial services environment.
Preferred Experience & Qualifications
- Graduate/MBA in Business Administration, Finance, Marketing, or a related field.
- 5+ years of experience in sales/business development, preferably in Fintech, NBFC, Banking, or Financial Services.
- Prior experience in managing regional sales teams and channel partners.
- Experience in Personal Loans, Business Loans, Professional Loans, or other unsecured lending products will be preferred.
- Strong track record of achieving and exceeding sales targets.
Role Expectations
The Regional Sales Manager is expected to demonstrate strong ownership of the assigned region, build a high-performing sales team, develop sustainable distribution channels, and consistently deliver business growth while maintaining customer experience, operational efficiency, and compliance standards.
How to Apply
Interested candidates are invited to apply with their updated resume. Candidates with relevant experience in unsecured lending, regional sales management, and channel partner development are encouraged to apply.
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
