About Kahani Events
Kahani Events is a premium wedding and event management company creating meaningful, memorable, and experiential celebrations. From corporate events and brand experiences to weddings and social celebrations, we bring together creativity, strategy, and flawless execution.
We are looking for someone who is hungry to connect, confident on calls, persistent with follow-ups, and not afraid of rejection.
This role is not about waiting for inquiries to come in.Your job is to go out and create them.
Role Overview
As a Client Outreach & Lead Generation Executive, you will be responsible for proactively reaching out to new, existing, old, dormant, and potential clients through calls, LinkedIn, WhatsApp, email, databases, references, online research, and other outbound channels.
The primary objective of this role is simple:
Reach out → Start conversations → Generate interest → Generate leads → Set meetings → Hand over qualified opportunities to the Client Servicing/NBD team.
You will be responsible for consistently creating new business opportunities through aggressive and structured outbound outreach.
Key Responsibilities1. Outbound Client Outreach
- Make high-volume outbound calls to potential clients and companies.
- Reach out to new prospects, existing clients, previous clients, old clients, and dormant/inactive clients.
- Reconnect with clients who have previously interacted with Kahani.
- Identify opportunities for upcoming corporate, social, wedding, and experiential events.
- Introduce Kahani Events and create interest in our services.
- Initiate conversations with people who may not currently have an active requirement.
- Consistently build a pipeline through proactive outreach.
2. Corporate Outreach & NBD
- Identify companies and potential decision-makers through online research and databases.
- Reach out to HR, Admin, Marketing, PR, Brand, Events, Founders, Directors, and other relevant decision-makers.
- Conduct cold calls and initiate conversations with corporate prospects.
- Identify upcoming events, celebrations, launches, conferences, employee engagement activities, annual functions, dealer meets, etc.
- Generate corporate event inquiries and opportunities.
- Set up meetings between interested prospects and the Client Servicing/NBD team.
3. LinkedIn & Digital Outreach
- Actively use LinkedIn to identify and connect with potential clients and decision-makers.
- Research companies, industries, decision-makers, and potential event opportunities.
- Send personalized connection requests and outreach messages.
- Follow up with LinkedIn prospects consistently.
- Identify potential leads through LinkedIn, company websites, social media, business directories, and other online platforms.
- Build and maintain a strong network of relevant corporate contacts.
4. Old & Dormant Client Reactivation
- Work on the existing client database to identify old and dormant clients.
- Reach out to clients who have not worked with Kahani recently.
- Reconnect and restart conversations.
- Understand whether they have any upcoming events or requirements.
- Generate repeat business opportunities.
- Maintain regular follow-ups with potential dormant leads.
5. Lead Generation
Generate leads for:
- Corporate Events
- Annual Functions
- Conferences & Seminars
- Product Launches
- Dealer Meets
- Award Functions
- Employee Engagement Events
- Brand Activations
- Exhibitions
- MICE Events
- Corporate Celebrations
- Weddings
- Social Events
- Private Celebrations
- Experiential Events
The expectation is not just to make calls but to create genuine business opportunities from those conversations.
6. Follow-Up – Hammer & Hammer
- Follow up consistently with every potential lead.
- Do not let interested prospects go cold.
- Maintain a structured follow-up cycle.
- Reconnect with prospects who say "later", "not now", or "will check and let you know."
- Keep reaching out until the lead is qualified, converted into a meeting, or clearly closed.
- Maintain accurate next-follow-up dates and lead status.
Persistence is a key part of this role.
7. Meeting Generation
The ultimate goal of the outreach is to generate meetings.
- Identify qualified prospects.
- Pitch the initial value proposition.
- Understand the basic requirement.
- Create enough interest to take the conversation forward.
- Schedule meetings with the Client Servicing/NBD team.
- Share a complete lead brief before the meeting.
- Track the outcome of meetings generated.
8. Lead Database & Reporting
Maintain an updated database of all outreach activities, including:
- Company Name
- Contact Person
- Designation
- Phone Number
- Email ID
- LinkedIn Profile
- Lead Source
- Type of Prospect
- Event Requirement
- Conversation Status
- Follow-Up Date
- Lead Status
- Meeting Status
- Remarks
Maintain daily reporting of:
- Calls made
- Contacts reached
- Conversations
- New prospects added
- Leads generated
- Qualified leads
- Meetings scheduled
- Follow-ups completed
- Opportunities generated
What This Role Is NOT
This is not a passive Client Servicing role where you wait for inquiries to come in.This is a pure outbound business development and lead-generation role.
You will be expected to:- Search → Reach out → Call → Message → Follow up → Reconnect → Pitch → Generate interest → Set meetings → Generate leads.
The person should be comfortable with repetitive outreach and should not hesitate to make the next call, next message, or next follow-up.
Key Performance Indicators (KPIs)
Performance will primarily be measured on activity + outcomes.
Outreach KPIs
- Daily outbound calls
- New prospects contacted
- LinkedIn outreach
- WhatsApp/email outreach
- New companies researched
- Decision-makers identified
Lead KPIs
- New leads generated
- Qualified leads generated
- Corporate inquiries generated
- Social/wedding inquiries generated
- Dormant leads reactivated
Meeting KPIs
- Meetings scheduled
- Qualified meetings generated
- Opportunities handed over to Client Servicing
Follow-Up KPIs
- Follow-ups completed
- Dormant prospects reconnected
- Pending leads worked upon
- Lead database updated
Requirements
Education
Graduate in any discipline.
Background in Sales, Business Development, Marketing, Client Servicing, Event Management, Hospitality, Business Administration, or Commerce will be an advantage.
Experience
0–2 years of experience in:
- Sales
- Business Development
- Telecalling
- Lead Generation
- Client Outreach
- Corporate Sales
- Client Servicing
- Inside Sales
- Event Sales
Freshers can apply if they have excellent communication skills, confidence, energy, and willingness to make regular outbound calls.
Skills RequiredMust-Have Skills
- Excellent verbal communication
- Confident telephone communication
- Strong persuasion skills
- Good follow-up ability
- Comfortable with cold calling
- Comfortable speaking to senior professionals
- Strong networking ability
- Good research skills
- LinkedIn outreach
- Lead generation
- Relationship building
- Basic Excel/Google Sheets
- Ability to maintain a lead database
Behavioral Traits
We are looking for someone who is:
- Highly proactive
- Persistent
- Target-oriented
- Confident
- Energetic
- Hungry for results
- Comfortable with rejection
- Consistent with follow-ups
- Not afraid to pick up the phone
- Good at starting conversations
- Self-driven
- Competitive
- Resilient
Language Requirements
- Gujarati – Fluent
- Hindi – Fluent
- English – Good to Excellent
Ideal Candidate
The ideal candidate is someone who genuinely enjoys talking to people and creating opportunities.
Someone who doesn't wait for leads to come in but actively goes out and finds them.
You should be comfortable calling a company you've never spoken to before, finding the right person on LinkedIn, reconnecting with a client from two years ago, following up multiple times, and turning a cold conversation into a meeting.
The mindset we are looking for:
"If there is no lead, I will create one.""If the client doesn't respond, I will follow up.""If one approach doesn't work, I'll try another."
The role requires someone who can hammer the outreach consistently and focus on one primary outcome:
Generate Leads. Set Meetings. Create Business Opportunities.Reporting Structure
Reports To: Growth Head / Client Servicing HODWorks Closely With: Client Servicing TeamCareer Growth
Client Outreach & Lead Generation Executive↓Senior Client Outreach / NBD Executive↓NBD / Business Development Executive↓Senior NBD / Client Servicing Executive↓NBD / Business Development Manager
Compensation
₹18,000 – ₹25,000 per month
Compensation will depend on experience, communication skills, sales ability, and relevant business development/outreach exposure.
Performance-based incentives may be applicable based on the company's incentive structure.
Pay: ₹18,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Surat, Gujarat 395007: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Client services: 1 year (Required)
Language:
- English (Required)
- hindi (Required)
- Gujarati (Required)
Location:
- Surat, Gujarat 395007 (Required)
Willingness to travel:
Work Location: In person
