Job Description: Sales and Marketing Manager
Company: CTARS
Industry: Healthcare 3D Technology, Virtual Surgical Planning and Patient-Specific Medical Solutions
Location: Chennai, Tamil Nadu
Employment Type: Full-time
Reporting To: Managing Director / Chief Executive Officer
About CTARS
CTARS is a healthcare technology company specializing in medical 3D designing and printing, virtual surgical planning, anatomical models, surgical guides, patient-specific implants and customized digital solutions. We collaborate with hospitals, surgeons, dentists, universities and healthcare institutions to improve clinical planning, education and patient outcomes.
Position Summary
CTARS is seeking an energetic and results-oriented Sales and Marketing Manager to develop its healthcare business, strengthen its market presence and build long-term relationships with clinical and institutional customers.
The successful candidate will lead sales and marketing activities for CTARS’ medical and dental solutions. This role requires a combination of business-development ability, healthcare market knowledge, relationship management and team leadership.
Key ResponsibilitiesSales and Business Development
- Develop and execute sales strategies aligned with CTARS’ revenue and growth objectives.
- Identify new opportunities in hospitals, dental clinics, diagnostic centres, universities, medical colleges and research institutions.
- Promote CTARS services, including:
- Virtual surgical planning
- Patient-specific implants
- Anatomical and surgical models
- Dental implant planning and surgical guides
- Orthognathic and craniomaxillofacial planning
- Dental aligner planning
- Medical 3D designing and printing
- Training and educational programmes
- Build relationships with surgeons, dentists, radiologists, biomedical engineers, hospital administrators and procurement teams.
- Conduct customer meetings, clinical presentations, product demonstrations and hospital visits.
- Prepare proposals, quotations, tenders and commercial presentations.
- Negotiate pricing and commercial terms within company-approved guidelines.
- Manage the complete sales cycle, from lead generation and qualification to conversion, delivery coordination and payment follow-up.
- Maintain an accurate and regularly updated sales pipeline.
- Achieve monthly, quarterly and annual revenue targets.
- Identify potential distributors, referral partners and strategic collaborators.
Marketing and Brand Development
- Develop and implement CTARS’ annual marketing plan.
- Strengthen the company’s positioning as a trusted provider of healthcare 3D technology.
- Plan digital campaigns, clinical awareness programmes, workshops, webinars, conferences and product launches.
- Coordinate the development of brochures, presentations, videos, case studies, social-media content and website materials.
- Manage CTARS’ presence on LinkedIn and other relevant digital platforms.
- Build a library of ethically approved clinical success stories and customer testimonials.
- Track marketing performance, lead quality, conversion rates and return on investment.
- Monitor competitors, emerging technologies and healthcare market trends.
- Ensure all promotional content is professional, scientifically accurate and compliant with applicable medical-device and advertising requirements.
Customer and Clinical Relationship Management
- Serve as a key commercial contact for major customers and institutional accounts.
- Understand clinical requirements and coordinate with CTARS’ medical-design, production and technical teams.
- Ensure that customer commitments, timelines and expectations are communicated clearly.
- Support customers during onboarding and encourage repeat business.
- Collect structured feedback and help improve CTARS’ services and customer experience.
- Develop key-opinion-leader relationships with respected clinicians and academicians.
- Maintain confidentiality when handling patient, clinical and commercial information.
Team and Operational Management
- Recruit, train and supervise sales and marketing executives as the business expands.
- Define territories, targets and key performance indicators for the commercial team.
- Conduct regular pipeline and performance reviews.
- Coordinate with finance, operations, clinical-design and production teams.
- Prepare sales forecasts, marketing budgets and management reports.
- Support expansion into new cities, clinical specialties and international markets.
- Represent CTARS at medical conferences, exhibitions and professional meetings.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Biomedical Engineering, Life Sciences, Dentistry, Healthcare Management or a related discipline.
- MBA or postgraduate qualification in Marketing or Healthcare Management is preferred.
- Approximately 4–6 years of relevant sales and marketing experience.
- Experience in medical devices, dental products, surgical solutions, healthcare technology, hospital sales or 3D printing is strongly preferred.
- Demonstrated experience in institutional or consultative selling.
- Familiarity with hospital procurement, quotations, tenders and healthcare decision-making processes is an advantage.
Required Skills
- Strong business-development and consultative-sales ability.
- Excellent presentation, communication and negotiation skills.
- Ability to communicate technical concepts clearly to clinicians and non-technical customers.
- Strong professional networking and relationship-management skills.
- Commercial awareness and target-driven working style.
- Ability to prepare proposals, sales reports and management presentations.
- Working knowledge of CRM systems, Microsoft Office and digital-marketing platforms.
- Ability to work independently while coordinating effectively with multidisciplinary teams.
- Willingness to travel regularly for customer visits, conferences and business-development activities.
- Fluency in English and relevant regional languages is preferred.
Key Performance Indicators
Performance will be assessed against:
- Revenue and gross-margin achievement
- Number and value of qualified opportunities
- New hospitals, clinics and institutional accounts acquired
- Lead-to-customer conversion rate
- Repeat business and customer retention
- Growth in key clinical specialties and territories
- Collection of outstanding customer payments
- Marketing campaign performance and cost per qualified lead
- Customer satisfaction and response time
- Accuracy of sales forecasts and CRM reporting
- Development of referral partners and clinical advocates
Personal Attributes
The ideal candidate should be:
- Ethical and professional
- Confident when engaging with senior clinicians and decision-makers
- Self-motivated and accountable
- Customer-focused and responsive
- Commercially ambitious
- Organised and disciplined
- Comfortable working in an innovative, fast-growing company
- Genuinely interested in healthcare technology and improved patient outcomes
Compensation
Competitive salary with performance-based sales incentives, travel allowances and other benefits in accordance with CTARS company policy.
Equal Opportunity Statement
CTARS is committed to providing equal employment opportunities. Candidates will be evaluated on their qualifications, experience, abilities and suitability for the position.
Application
Interested candidates may submit their updated résumé and a brief cover letter to [email protected] with the subject line:
Application – Sales and Marketing Manager, CTARS
Pay: ₹50,000.00 - ₹65,000.00 per month
Work Location: In person
