Experience: 10–15 Years
Reporting To: Business Head
Team Managed: Content Strategists, Content Managers, Creative Writers, Copywriters, Editors, SEO Content Specialists, Content Executives, AI Content Specialists, Content Creators
ABOUT THE ROLE
We are looking for a Head of Content & Strategy who can own and lead the content function at ANTS Digital.
This is a senior leadership role. You will be responsible for what we create, how we create it, why it works, and what it achieves. You will build the team, set the standards, design the workflows, and ensure that every piece of content that leaves ANTS Digital is smarter, sharper, and more effective than what our clients could get anywhere else.
At this level, the expectation is not only to create great content but to build a content function that strengthens client relationships, supports business growth, improves marketing outcomes and positions ANTS Digital as a strategic content partner.
You are expected to have strong agency experience and should be comfortable working with founders, CXOs, marketing leaders and senior stakeholders. They should understand how content connects with brand strategy, digital growth, audience behaviour, SEO, performance marketing and business objectives.
YOUR ROLE
Translating client business objectives into content strategies that drive awareness, engagement, leads and business impact.
Overseeing content strategy, copy writing, content planning, and review processes across all client accounts to ensure consistency, relevance and business alignment
Establishing and managing content quality and maintaining accuracy, compliance and delivery standards.
Owning the overall content vision, strategy and capability roadmap for ANTS Digital.
Driving content innovation through emerging content formats, platform-first content approaches, AI-assisted workflows, short-form video, creator-led content and evolving digital consumption trends.
Identifying and implementing new content opportunities across platforms to improve audience engagement, visibility, reach and conversion outcomes.
Conducting regular content audits and performance reviews of the team to improve content effectiveness.
Ensuring audience insights, platform behaviour, search trends, and performance data back content recommendations.
Leading content strategy discussions, workshops, reviews and presentations with senior stakeholders.
Partnering with creative, client servicing, performance, SEO, technology and analytics teams to build integrated solutions.
Reviewing and improving the quality of content strategies, campaigns, presentations and client-facing recommendations.
Supporting pitches, proposals and new business opportunities through strategic content thinking.
Building a strong content culture focused on creativity, accountability and business impact.
WHAT YOU OWN
- Overall content strategy and direction for ANTS Digital.
- Content quality, storytelling excellence and strategic thinking across client accounts.
- Content contribution towards client growth, engagement, visibility and conversions.
- Content-led opportunities for account growth, upselling and strategic expansion.
- Content team structure, capability building, hiring and performance management.
- Content processes, workflows, productivity and delivery discipline.
- AI adoption and technology-led improvements in content operations.
- Collaboration between content, creative, performance, SEO, technology and client servicing teams.
- Content strategy contribution for pitches, proposals and new business conversations.
- Building ANTS Digital’s reputation as a strategic content partner.
WHAT SUCCESS LOOKS LIKE
- Content becomes a strategic growth driver for clients and the agency.
- Clients see ANTS Digital as a content strategy partner, not only an execution agency.
- Content quality improves consistently across platforms and deliverables.
- Content strategies are connected with business objectives and measurable outcomes.
- Content contributes towards stronger engagement, visibility, traffic, leads and conversions.
- AI and technology improve content efficiency without compromising creativity and quality.
- Content teams become more structured, accountable and future-ready.
- Stronger content thinking improves client conversations, pitches and business opportunities.
- Leadership gets clear visibility on content performance, opportunities and improvement areas.
BASIC UNDERSTANDING OF
- Content strategy and brand storytelling
- Digital content ecosystems
- Social media content planning and execution
- SEO content strategy and optimisation
- Website and campaign content
- Editorial governance and quality frameworks
- Audience insights and content performance measurement
- AI tools and AI-assisted content workflows
- Integrated marketing campaigns
- Client presentations and strategic recommendations
- Team leadership and capability building
- Content operations and delivery management
GOOD TO HAVE
- Experience managing large brand mandates and integrated digital campaigns.
- Exposure to industries such as FMCG, Healthcare, Education, Real Estate, Technology, Consumer Brands, B2B, B2C and D2C.
- Experience building or restructuring content teams.
- Experience contributing to agency growth through pitches, thought leadership and strategic solutions.
- Working knowledge of AI tools, SEO platforms, analytics platforms, CMS and project management tools.
- Strong English communication skills. Hindi and regional language proficiency will be an advantage.
WHO SHOULD NOT APPLY
- Candidates who have only managed content calendars and execution.
- Candidates without digital marketing, creative, advertising or integrated agency experience.
- Candidates who cannot connect content with business outcomes.
- Candidates who have not managed teams or built content capability.
- Candidates who are only strong writers but lack strategic thinking.
- Candidates uncomfortable working with clients, leadership teams and cross-functional stakeholders.
- Candidates who do not understand analytics, AI and evolving content platforms.
- Candidates looking for a role limited to writing, editing or content delivery.
ROLE SUMMARY
The Head of Content & Strategy will be responsible for leading ANTS Digital’s content function as a strategic business capability.
The role will involve building content strategy, strengthening client solutions, driving content excellence, improving business outcomes through storytelling, adopting future-ready content practices and developing a high-performing content team.
This is not a role for someone who only manages content production. It is for a senior content leader who can combine strategy, creativity, technology, leadership and commercial understanding to build a content function that creates measurable impact for clients and the agency.
At this level, the expectation is to make content a growth engine for ANTS Digital, not just a delivery function.
WHY JOIN US?
- Opportunity to lead and scale the client servicing function at ANTS Digital.
- Direct involvement in client growth, revenue planning, profitability and business expansion.
- Exposure across strategy, creative, social media, performance marketing, SEO, websites and technology-led digital work.
- Opportunity to work closely with leadership on existing client growth and new business opportunities.
- Collaborative team with a mix of young talent and experienced leaders.
ABOUT ANTS
ANTS is a tech-first integrated communications and digital growth agency built for brands that want more than predictable marketing.
For 10 years, we’ve combined strategy, creativity, digital and technology to help brands scale and build influence.
From social media, performance marketing, SEO, influencer marketing, PR and brand activations to websites, apps, CRMs, automation systems and tech solutions — we build connected digital ecosystems designed for real business impact.
With in-house tech, creative, production and performance teams under one roof, we move fast — delivering everything from high-converting campaigns and scalable platforms to TV-ad quality films, podcasts and digital experiences.
Some brands discover us early, and many stay with us for years. Most come to us after things haven’t worked elsewhere.
