Company: Veer Mahindra
Position: Sales Executive – Mahindra Electric Vehicles (Born Electric Division)
Location: Kannur / Kasaragod, Kerala
Department: Sales – Mahindra Electric Vehicles
Reporting To: Sales Manager – Mahindra Electric Vehicles
Position Overview
Veer Mahindra is building a dedicated team to represent Mahindra's Born Electric and Electric Vehicle portfolio across North Kerala.
We are looking for experienced automotive sales professionals who understand premium customer expectations and can confidently introduce customers to the future of electric mobility.
This is not an entry-level sales position. We are seeking candidates with proven experience in the automotive industry, preferably from luxury or premium automobile brands, who can deliver an exceptional customer experience while achieving aggressive sales targets.
The ideal candidate should be passionate about automobiles, technology, sustainability, and consultative selling.
About the Role
As a Sales Executive – Mahindra Electric Vehicles, you will represent Mahindra's next-generation electric mobility portfolio while delivering a premium showroom and ownership experience. You will guide customers through every stage of the buying journey, from initial enquiry to vehicle delivery and post-delivery engagement.
You will be expected to educate customers on EV technology, charging solutions, connected features, ownership benefits, and the future of sustainable mobility while consistently achieving retail and customer satisfaction targets.
Vehicle Portfolio
You will represent Mahindra's premium electric range including:
- Mahindra BE 6
- Mahindra XEV 9e
- Future Mahindra Born Electric models
- Upcoming Mahindra Electric Vehicle portfolio
Key ResponsibilitiesSales & Business Development
- Achieve monthly enquiry, booking and retail targets.
- Generate business through walk-ins, digital enquiries, corporate visits, referrals and field activities.
- Build relationships with premium customers and corporate accounts.
- Prospect and develop new business opportunities.
- Maintain an active sales pipeline through effective CRM management.
Premium Customer Consultation
- Understand customer requirements and recommend suitable EV solutions.
- Conduct detailed product presentations tailored to customer lifestyles.
- Explain ownership benefits, running costs and technology features.
- Provide transparent guidance throughout the buying process.
- Deliver an exceptional premium buying experience.
EV Product Expertise
Educate customers on:
- Electric vehicle technology
- Battery management systems
- Charging infrastructure
- Home charger installation
- Fast charging solutions
- Battery warranty
- Connected vehicle technology
- ADAS and intelligent safety features
- Regenerative braking
- Vehicle software updates
- Maintenance and service requirements
- Total cost of ownership compared to ICE vehicles
Maintain up-to-date knowledge of all Mahindra EV products and industry developments.
Vehicle Demonstration & Test Drives
- Conduct premium showroom presentations.
- Deliver engaging and informative test drive experiences.
- Demonstrate vehicle technology and intelligent features.
- Personalise demonstrations based on customer expectations.
- Ensure every customer interaction reflects Mahindra's premium standards.
Customer Journey Management
Manage the complete sales process:
- Enquiry Management
- Customer Qualification
- Product Demonstration
- Test Drive
- Finance Coordination
- Exchange Evaluation
- Booking
- Documentation
- Registration
- Insurance
- Home Charger Coordination
- Vehicle Delivery
- Post-Delivery Follow-up
- First Service Coordination
Digital Sales & CRM
- Respond promptly to digital enquiries.
- Maintain accurate CRM records.
- Schedule timely follow-ups.
- Conduct virtual product presentations where required.
- Use WhatsApp, video calls and digital communication professionally.
- Support digital campaigns and lead conversion initiatives.
Relationship Building
Develop strong relationships with:
- Existing Mahindra customers
- Premium vehicle owners
- Corporate executives
- Business owners
- Medical professionals
- Entrepreneurs
- Fleet customers
- EV enthusiasts
- Referral partners
Generate repeat business through exceptional customer engagement.
Events & Brand Promotion
- Participate in EV awareness campaigns.
- Represent Veer Mahindra at exhibitions and roadshows.
- Conduct corporate presentations.
- Support product launches and customer events.
- Promote Mahindra's vision for sustainable mobility.
Process Compliance
- Maintain complete documentation accuracy.
- Follow Mahindra sales processes and dealership SOPs.
- Ensure timely completion of customer documentation.
- Coordinate effectively with Finance, Insurance, Registration and Service departments.
- Maintain confidentiality and professionalism at all times.
Key Performance Indicators (KPIs)Sales Performance
- Monthly Retail Target
- Monthly Booking Target
- Enquiry Generation
- Enquiry-to-Booking Conversion %
- Booking-to-Retail Conversion %
- Test Drive Conversion Ratio
- Average Selling Price
Customer Experience
- Customer Satisfaction Index (CSI)
- Net Promoter Score (NPS)
- Delivery Experience Rating
- Customer Retention
- Referral Business Generated
Process Excellence
- CRM Compliance
- Follow-up Adherence
- Documentation Accuracy
- Lead Response Time
- Digital Lead Conversion
Business Development
- Corporate Accounts Acquired
- Premium Customer Acquisition
- Repeat Sales
- Event Participation
- Customer Engagement Activities
Desired Candidate ProfileEducation
- Graduate in any discipline (MBA or Automotive Management qualification preferred).
ExperienceMandatory
- Minimum 3–5 years of experience in automotive sales.
- Proven track record of achieving retail and revenue targets.
- Excellent understanding of dealership sales processes.
- Valid four-wheeler driving licence.
Highly Preferred
Candidates with experience from premium or luxury automotive brands such as:
- Mercedes-Benz
- BMW
- Audi
- Volvo
- Lexus
- Jaguar Land Rover
- Porsche
- MINI
- Jeep
- BYD
- Volvo Eicher (premium commercial mobility)
- Škoda
- Volkswagen
- Toyota Premium
- Hyundai Premium
- Kia Premium
- Other premium automotive dealerships
Experience selling electric or hybrid vehicles will be an added advantage.
Core CompetenciesSales Excellence
- Consultative Selling
- Negotiation Skills
- Closing Ability
- Prospecting
- Corporate Sales
- Relationship Selling
Customer Focus
- Premium Customer Handling
- Customer Journey Management
- Complaint Resolution
- Customer Retention
Technical Knowledge
- Electric Vehicle Technology
- Charging Ecosystem
- Connected Vehicle Systems
- Automotive Finance & Insurance
- Vehicle Exchange Process
Personal Attributes
- Professional appearance and grooming
- Excellent communication and presentation skills
- High emotional intelligence
- Strong interpersonal skills
- Passion for technology and innovation
- Self-driven and target-oriented
- Ethical and customer-focused approach
Compensation & BenefitsFixed Salary
Up to ₹40,000 per month (based on experience and profile).
Additional Benefits
- Travel Allowance (TA)
- Fuel Allowance
- Mobile & Communication Reimbursement
- Performance Incentives
- OEM Product & EV Certification Training
- Career Development Programmes
Performance Incentives
Earn up to ₹2,00,000 per month in incentives through a high-performance, uncapped incentive structure based on retail sales, customer satisfaction, finance penetration, insurance, exchange, accessories, referrals and other performance parameters.
Why Join Veer Mahindra?
Mahindra's Born Electric platform is transforming the Indian automotive landscape, and Veer Mahindra is committed to leading that transformation across North Kerala.
As a Sales Executive – Mahindra Electric Vehicles, you'll represent one of India's most exciting EV portfolios, engage with discerning customers, and play a key role in accelerating the adoption of electric mobility. You'll receive advanced product training, work with cutting-edge technology, and be rewarded through one of the dealership's most attractive performance-based compensation plans while building a long-term career in the premium automotive industry.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
