Up Senior marketing lead Jobs – 456 Open Jobs Today

Senior Brand Lead
NetCom Learning —Noida, Uttar Pradesh
- Full-time
- Marketing
- Master's degree
- Project management
Quick apply
Senior Marketing Strategist
CapsLock —Al, Uttar Pradesh
- Remote
- English
- Research
- Analysis skills
- Health insurance
- Paid time off
Quick apply
2d
Senior Manager-Engagement Management-Engagement Lead
EXL Service —Noida, Uttar Pradesh
- Full-time
- Azure
- Computer Science
- Sales
Senior Manager, Marketing Operations
Daxko —Noida, Uttar Pradesh
- Full-time
- Hybrid work
- Marketing
- Salesforce
- SQL
Senior Marketing Lead
Cedcoss —Lucknow, Uttar Pradesh
- Full-time
- AWS
- Machine learning
- APIs
Senior Marketing Executive
zap media —Agra, Uttar Pradesh
- ₹35,000 - ₹55,000 a month
- Full-time
- In-person
- Communication skills
- Marketing
Quick apply
Senior Digital Marketing Head / Business Director
Talent Vision Services —Uttar Pradesh
- ₹11,50,000 a year
- Full-time
- Social media management
- Business development
- Team management
Quick apply
Senior Documentation Lead
HCLTech —Noida, Uttar Pradesh
- Microsoft Powerpoint
- Master's degree
- Business Administration
Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud
WebSenor InfoTech —Noida, Uttar Pradesh
- Full-time
- Hybrid work
- Azure
- Salesforce
- AWS
Quick apply
Senior Sales & Marketing Manager Self Adhesive Labels
Gopsons Papers Ltd —Noida, Uttar Pradesh
- ₹60,000 - ₹1,50,000 a month
- Full-time
- Master's degree
- Business development
- Bachelor's degree
- Flexible schedule
Quick apply
10d
Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud
WebSenor —Noida, Uttar Pradesh
- Full-time
- Azure
- Salesforce
- AWS
Quick apply
Senior Marketing Executive
RechargeKit Fintech Private Limited —Noida, Uttar Pradesh
- ₹3,50,000 - ₹5,00,000 a year
- Full-time
- Marketing
- Microsoft Office
- Analysis skills
- Health insurance
Quick apply
Senior Marketing Executive
Vedansh Super Speciality Hospital Pvt. Ltd —Dadri, Uttar Pradesh
- ₹70,000 - ₹80,000 a month
- Full-time
- Master's degree
- Computer networking
- Business Administration
Quick apply
3d
Marketing Design Team Lead
CapsLock —Al, Uttar Pradesh
- Full-time
- Remote
- English
- AI
- Leadership
- Health insurance
- Paid time off
Quick apply
3d
Senior Sales Managers - Fairmont Agra
FAIRMONT —Agra, Uttar Pradesh
- Full-time
- Hospitality
- Sales
- Business development
Quick apply
Senior lead generation executive
Midas Consulting —Noida, Uttar Pradesh
- ₹35,000.00 - ₹60,494.37 a month
- Full-time
- CRM software
- Sales
- English
Quick apply
9d
Marketing Lead
HyTechPro —Noida, Uttar Pradesh
- Full-time
- Leadership
- Marketing
Senior Lead Performance & Analytics
Ameriprise India —Noida, Uttar Pradesh
- Full-time
- Management
- Master's degree
- Financial services
- Work from home
Senior Program Manager- Services
Adobe —Noida, Uttar Pradesh
- Full-time
- Business development
- Project management
- Bachelor's degree
Director of Events - Fairmont Agra
FAIRMONT —Agra, Uttar Pradesh
- Full-time
- Bilingual
- Hospitality
- English
Quick apply

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Senior Brand Lead

NetCom Learning -
Noida, Uttar Pradesh

Quick apply

Job details

Full-time

Qualifications

Social listening
Marketing
Lead generation
Master's degree
Project management
Bachelor's degree
Content marketing
B2B
Marketing automation
Public relations
SEO tools
HubSpot
Affiliate marketing
AI
Google Analytics
MBA
Leadership
Communication skills
Marketing

Full job description

Department: Marketing

Reports To: COO

Location: Noida (In Office)

Employment Type: Full-Time

Level: Management

Portfolio: Sarder Startup Brands (AI CERTs, AI Labs, Adoptify AI, N+)

Position Summary

The Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints.

The ideal candidate combines strategic brand leadership with strong hands-on execution. They will work cross-functionally with Sales, Product, Partner Enablement, Customer Success, and Executive Leadership to accelerate awareness, lead generation, partner growth, and revenue contribution.

Key Responsibilities

Brand Strategy & Positioning

Own brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands.
Develop and refine value propositions, audience-specific messaging, and brand narratives.
Maintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels.
Conduct competitive analysis and market intelligence to identify opportunities to strengthen differentiation and market relevance.
Maintain brand standards, governance processes, and messaging discipline across internal and external teams.

Demand Generation & Campaign Leadership

Partner with Sales, Revenue Operations, Product, and Executive Leadership to build integrated marketing campaigns.
Drive campaigns supporting webinars, events, certifications, training programs, product offers, and partner promotions.
Ensure campaigns generate qualified leads, support pipeline creation, and align with revenue priorities.
Monitor campaign performance and optimize email, social, digital, PR, and partner channel activity based on conversion data.

Content & Thought Leadership

Lead development of executive thought leadership, blogs, whitepapers, case studies, presentations, videos, and social content.
Collaborate with subject matter experts to produce AI, workforce transformation, certification, technology, and business leadership content.
Ensure content is audience-relevant, commercially sharp, brand-aligned, and useful to Sales and Partner teams.

Partner & Channel Marketing

Develop co-marketing programs, campaign kits, and enablement assets for strategic partners, ATPs, resellers, and alliances.
Support partner recruitment, onboarding, activation, engagement, and retention through clear marketing programs and assets.
Track partner marketing effectiveness, partner-sourced lead flow, and contribution to pipeline growth.

Digital Marketing & Customer Engagement

Manage brand presence across websites, landing pages, social media, digital campaigns, and community channels.
Coordinate SEO, digital advertising, reputation management, and engagement initiatives.
Improve customer and partner engagement through targeted campaigns, nurture programs, and clear calls to action.

Performance Management & Analytics

Establish KPIs for brand, demand generation, content, digital, and partner marketing programs.
Track funnel performance, conversion rates, engagement metrics, pipeline influence, and ROI.
Prepare concise executive dashboards, performance updates, and recommendations for improvement.

Team Leadership & Collaboration

Lead internal teams, contractors, and external vendors to execute high-quality work on time.
Manage priorities, timelines, creative reviews, and campaign execution discipline.
Mentor junior marketing team members and foster accountability, speed, quality, and measurable impact.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
12+ years of progressive experience in brand marketing, demand generation, content marketing, or strategic marketing leadership.
Experience managing multi-brand portfolios, B2B Technology, SaaS, AI, EdTech, certification, training, or professional services marketing preferred.
Proven success developing integrated campaigns that improve awareness, lead generation, and pipeline contribution.
Strong understanding of CRM, marketing automation, webinar platforms, analytics, and digital marketing tools.
Excellent written communication, executive presentation, project management, and cross-functional leadership skills.
Ability to operate effectively in a fast-paced, high-growth environment with limited direction and high accountability.

Preferred Qualifications

Experience with HubSpot, LinkedIn Sales Navigator, Google Analytics, SEMrush, webinar platforms, and marketing automation tools.
Experience managing PR, thought leadership, virtual events, paid campaigns, and executive communications.
MBA or advanced marketing, digital, product marketing, or AI-related certifications preferred.

Key Performance Indicators

Demand Generation

Qualified leads generated by brand, campaign, webinar, partner, and outbound programs.
MQLs, SQLs, meetings booked, and pipeline sourced or influenced by marketing.
Webinar registrations, attendance rates, content downloads, nurture conversion, and campaign ROI.
Email outreach volume, response rates, CTA conversion, and cost per qualified lead.

Marketplace Engagement

Marketplace traffic, profile views, listing engagement, and click-through activity.
Marketplace lead submissions, demo requests, trial starts, enrollments, and partner inquiries.
Conversion from marketplace engagement to sales-qualified opportunities or partner activation.
Content, offer, certification, and solution performance across marketplace channels.

Brand Awareness

Growth in branded search, direct traffic, organic visibility, and share of voice.
Social reach, engagement, follower growth, executive visibility, and audience growth.
PR mentions, thought leadership placements, analyst/media visibility, and brand credibility indicators.
Brand consistency, message recall, market relevance, and competitive differentiation improvements.

Success Profile

The successful Senior Brand Lead is a strategic marketer, strong operator, and hands-on executor who translates business objectives into measurable marketing outcomes. They thrive in high-growth environments, use data to make decisions, and consistently elevate brand visibility, demand generation performance, partner enablement, and market impact across the Sarder portfolio.

Quick apply

Refine Your Search

senior marketing lead jobs in up

Senior Brand Lead

Senior Marketing Strategist

Senior Manager-Engagement Management-Engagement Lead

Senior Manager, Marketing Operations

Senior Marketing Lead

Senior Marketing Executive

Senior Digital Marketing Head / Business Director

Senior Documentation Lead

Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud

Senior Sales & Marketing Manager Self Adhesive Labels

Lead / Senior Techno-Functional Consultant – Adobe Experience Cloud

Senior Marketing Executive

Senior Marketing Executive

Marketing Design Team Lead

Senior Sales Managers - Fairmont Agra

Senior lead generation executive

Marketing Lead

Senior Lead Performance & Analytics

Senior Program Manager- Services

Director of Events - Fairmont Agra

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