CS Direkt is a leading experiential design and execution company transforming stories into immersive spaces. Founded in the early 2000s by Sanjeev Pasricha, CS Direkt operates from its headquarters in Delhi NCR. Specializing in Museums, Theme Parks, Light & Sound Projection Mapping Shows, Heritage Installations, Brand Experience Centres, Pavilions, and Large-Scale Exhibits.
What Sets CS Direkt Apart
CS Direkt delivers truly integrated experiential solutions — managing the entire lifecycle of a project from ideation and conceptualization to design development, precision fabrication, technology integration, and final on-ground execution. Renowned for its expertise in immersive storytelling, CS Direkt specializes in projection mapping at heritage, ASI, and UNESCO sites, combining architectural sensitivity with cutting-edge visual technology. Its technical ecosystem seamlessly integrates holographic projection, immersive dome theatres, 7D cinematic experiences, kinetic and interactive installations, advanced AV systems, and customized engineering solutions — creating environments that are both technologically sophisticated and emotionally powerful.
Landmark Government & Heritage Projects: CS Direkt has been entrusted with prestigious projects by Central and State Government bodies across India, establishing itself as a trusted partner for cultural and institutional storytelling.
Key projects include: Prime Minister’s Museum – New Delhi (Government of India), War Memorial Installations – Haryana, Valmik Museum – Punjab, Jyotisar Experience Centre – Kurukshetra, Haryana, Chamkaur Sahib Theme Park – Punjab & Projection Mapping at UNESCO & ASI Heritage Sites, including: Sanchi Stupa – Madhya Pradesh, Leh Palace – Ladakh, Shahi Qila – Madhya Pradesh & Kumbhalgarh Fort – Rajasthan
Corporate & Brand Collaborations: Beyond institutional projects, CS Direkt has partnered with leading global and national brands to design and execute immersive brand environments and experiential showcases.
Notable collaborations include: JCB – Experience Centre, Honda – Auto Expo Pavilion, Microsoft – Future Unleashed & Hero Electric – Nationwide Multi-City Rollout.
Why Join CS Direkt
- Opportunity to work on iconic, high-visibility national and heritage projects Exposure to immersive technology, experiential design, and large-scale execution Work directly with experienced leadership and multidisciplinary experts High ownership, fast execution, and impactful decision-making environment Be part of projects that shape culture, infrastructure, and brand storytelling at scale
CS Direkt is ideal for professionals who want to build meaningful, high-impact experiential infrastructure and grow in an environment where creativity meets engineering excellence.
Job Title: General Manager – Government Sales
Designation: Senior Manager / General Manager – Business Development (Final designation will be decided based on experience and interview)
The Business Development – Government Projects role will be responsible for identifying and securing new business opportunities within government and institutional sectors, building strong relationships with key stakeholders, and supporting the growth of CS Direkt’s experiential design and immersive infrastructure projects.
The role involves lead generation, tender tracking, proposal development, client engagement, and coordination with internal teams to successfully convert opportunities into large-scale experiential projects.
Key Responsibilities
- Identify and develop new business opportunities within government ministries, tourism departments, cultural institutions, smart city initiatives, and public infrastructure projects.
- Track and evaluate government tenders, RFPs, and project opportunities related to museums, exhibitions, heritage installations, experience centres, theme parks, and projection mapping shows and closely work with the finance team to understand the business.
- Develop and implement business development strategies aligned with the company’s growth objectives and market positioning.
- Generate leads through multiple channels including LinkedIn, professional networks, industry databases, direct outreach, and referrals.
- Build and maintain strong relationships with government officials, consultants, architects, and institutional stakeholders.
- Conduct client meetings, presentations, and discussions to understand project requirements and align CS Direkt’s solutions accordingly.
- Work closely with design, creative, and project teams to develop compelling proposals, concept presentations, and project pitches.
- Analyze client requirements and translate them into customized experiential project proposals.
- Support proposal preparation including technical documentation, commercial proposals, and tender submissions.
- Maintain and manage the sales pipeline, ensuring timely follow-ups and opportunity tracking.
- Conduct market and industry research to identify emerging opportunities in experiential design, museum development, heritage tourism, and immersive technology projects.
- Represent the company at industry events, conferences, pre-bids and networking forums to expand business opportunities and partnerships.
- Develop accurate sales forecasts and revenue pipelines to support strategic business planning.
- Collaborate with internal teams to ensure seamless transition of projects from sales to execution.
- Maintain long-term client relationships to support repeat business and future project opportunities.
Required Skills & Competencies
- Min 10+ years of experience in business development, government sales, or institutional project acquisition with prior experience in events, exhibitions, experiential design, museums, heritage projects, or Sound & Light shows will be highly preferred.
- Minimum 4+ years of experience in B2G sales or government project acquisition.
- Bachelor’s or master’s degree in any field.
- Excellent communication, presentation, and negotiation skills.
- Strong networking and relationship-building abilities with government and institutional stakeholders.
- Strategic thinking and opportunity identification capability with strong organizational and project coordination skills.
- Ability to manage multiple opportunities and client relationships simultaneously.
- High attention to detail and structured approach to proposal and tender processes.
Preferred AI & Digital Tools:
- ChatGPT / Claude / Gemini – for research, proposal drafting, and documentation support
- Perplexity AI – for industry research and policy insights
- Notion AI / Grammarly AI – for documentation and proposal refinement
- Midjourney / Adobe Firefly – for concept visualization and creative idea support
- Canva AI / Gamma AI – for presentation and pitch deck preparation
- LinkedIn Sales Navigator – for client prospecting and stakeholder research
- Government tender portals (GeM, CPPP, state portals) for opportunity tracking
Pay: ₹2,000,000.00 - ₹3,500,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
