karnataka retail media manager Jobs – 95 Open Jobs Today

Brand Marketing Manager, Van Heusen
Aditya Birla Group —Karnataka
12d
Social Media Manager
Chola by Sanjay & Shammy —Bengaluru, Karnataka
- ₹20,000 - ₹40,000 a month
- Full-time
- Social media management
- English
- Bachelor's degree
Quick apply
3d
Event Manager Corporate Events & Brand Activations
RoutetoMarket Media India Pvt Ltd —Bengaluru, Karnataka
- ₹30,000 - ₹50,000 a month
- Full-time
- Customer service
- Team management
- In-person
Quick apply
9d
Assistant Manager – Cinema Ad Sales (Coastal Karnataka)
Qube Cinema —Mangalore, Karnataka
- Full-time
- Sales
- Communication skills
- Negotiation
Sales Manager
FIlmbaker —Kodihalli, Karnataka
- ₹35,000 - ₹70,000 a month
- Full-time
- CRM software
- Sales
- Marketing
- Health insurance
- Paid time off
Quick apply
HR Executive
turtixhive —Whitefield, Bengaluru, Karnataka
- ₹6,00,000 - ₹8,00,000 a year
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
Quick apply
5h
Salon Manager
Bodycraft Salon, Skin and Cosmetology Pvt Ltd —Bangalore City, Bengaluru, Karnataka
- ₹35,000 - ₹45,000 a month
- Full-time
- Sales
- Customer service
- In-person
- Flexible schedule
- Paid sick time
Quick apply
Senior Product Manager - Media
Sabre —Bengaluru, Karnataka
- Full-time
- Product management
- Health insurance
- Paid time off
Project Manager – Professional Services (Financial Services)
SymphonyAI —Bengaluru, Karnataka
- ₹30,62,274 - ₹45,93,412 a year
- Full-time
- Azure
- PMP
- English
4d
Marketing Manager, Associates, Amazon Business
ASSPL - Karnataka —Bengaluru, Karnataka
- Full-time
- Microsoft Excel
- Analysis skills
- Project management
Principal Product Manager - Media
Sabre —Bengaluru, Karnataka
- Full-time
- Product management
- Health insurance
- Paid time off
Revenue Accounting Manager
SymphonyAI —Bengaluru, Karnataka
- ₹25,00,000 a year
- Full-time
- Microsoft Excel
- SQL
- Analysis skills
10d
Marketing Manager
The Organic World —Bengaluru, Karnataka
- ₹12,412.22 - ₹56,735.53 a month
- Full-time
- Analysis skills
- In-person
- Marketing
- Cell phone reimbursement
- Paid sick time
Quick apply
E-Commerce Manager
Cutting EDGE Industries Pvt. Ltd —Bengaluru, Karnataka
- ₹21,000 - ₹30,000 a month
- Full-time
- Marketing
- Analysis skills
- Project management
- Health insurance
Quick apply
6d
Manager Lead - Retail and TTHS
Wipro Limited —Bengaluru, Karnataka
- AI
- Marketing
Enterprise Acquisition Marketing Manager, Amazon Business
ADCI - Karnataka —Bengaluru, Karnataka
- Full-time
- Microsoft Excel
- Salesforce
- Marketing
Senior Manager - Retail operations.
Genpact India Pvt. Ltd. —Bengaluru, Karnataka
- Full-time
- Salesforce
- Data analysis skills
- English
Quick apply
Program Manager, Training
ADCI - BLR 14 SEZ - F07 —Bengaluru, Karnataka
- Full-time
- Microsoft Excel
- Project management
- Bachelor's degree
Growth Lead
PinnacleU —Bengaluru, Karnataka
- ₹15,00,000 - ₹25,00,000 a year
- Full-time
Quick apply
IT&D Platform Operations Specialist (Media & Retail Platforms)
AceNet Consulting —Bengaluru, Karnataka
- AI
- Marketing

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Brand Marketing Manager, Van Heusen

Aditya Birla Group -
Karnataka

Apply Now

Job details

12 days ago

Full job description

Designation:

Location: India Karnataka BLR Yemalur - Block 2

Organization: Fashion & Retail

Job Description:

Job Purpose

To develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights, effective communication of brand expression and PR activities to build and strengthen the Brand Equity.

Job Context & Major Challenges

The Apparel & Apparel led retail is a highly competitive industry with new entrants, both domestic as well as Internationally renowned brands opening up shops in India. The opening up of FDI in retail would bring in hordes of Internationally acclaimed brands to our shores with world class marketing practices and clear brand identity. In such a competitive market the success of the Van Heusen would depend upon building, communicating and constantly enhancing Van Heusen brand along with its sub brands.

To keep up the competitive edge it is imperative that there is a high involvement and understanding of the business and the key drivers, as also an ability to be proactive with comprehensive and dynamic strategies. It requires the brands to constantly reinvent themselves and position themselves in a way that they become the preferred choice for their customers.

The Key challenges

1. Building an Apparel brand in a cluttered market that resonates with the evolving target consumers.
2. Defining and communicating Positioning of Van Heusen’s sub - brands present across diverse categories, yet connected to Mother brand.
3. Understand and continuously track evolving consumer needs through multiple sources including appropriate research interventions
4. Coordination with multiple agencies, under strict timelines ensuring quality delivery.
5. Cross functional accountability and coordination with number of teams internally like retail, VM, brand, projects, etc.
6. Initiate and implement the activities within budget with high expectations on delivery front.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1

Impact the Brand Financials

Monitor the marketing budget and expenditure

Monitor % Sales from new developments/innovations in current category or a new category

War on Costs

KRA10

Manage Brand salience across all digital platforms

Ensure the salience of the brand on the digital space not just on owned media such as social media and the website.

KRA2

Understand, Define & Continuously track evolving consumer needs

Define & track the targeted customer in terms of demographic & psychographic profile

Understand triggers influencing buying, buying process and shopping behavior

KRA3

Develop Relationships with agency partners to build & execute Communication & Marketing plans

Finalize selection of agency partners for execution of Marketing Plans

Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View

Ensure efficient Media Planning & Buying

KRA4

Define Brand Positioning & build a system to monitor brand performance

Based on the Target Group profile, work with the creative team to define the brand personality

- Define & maintain relevance of the value dimension of the brand- both tangible & intangibles

Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning

KRA5

Customer engagement

Plan the marketing Campaign Effectiveness

Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)

KRA6

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM

Build Marketing Plans and Budget for executing on agreed objectives

Innovate in marketing execution to build marketing cost efficiencies

KRA7

Efficiency in marketing processes

Agency Management

Media plan effectiveness wrt reach and frequency

Annual Brand Plan Process efficiency

KRA8

Monitor competitive brand marketing activities

Track market research data

Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan

KRA9

Build strong brand presence on Digital by alignment with Brand Strategy & positioning

Improving effectiveness of brands presence on digital media by creating benchmarks and continuously tracking, understanding gaps against benchmark & taking appropriate steps to improve the same
Revamping brands presence on TrendIN and other Ecom sites for better consumer experience
Resulting into

Apply Now

Refine Your Search

retail media manager jobs in karnataka

Brand Marketing Manager, Van Heusen

Social Media Manager

Event Manager Corporate Events & Brand Activations

Assistant Manager – Cinema Ad Sales (Coastal Karnataka)

Sales Manager

HR Executive

Salon Manager

Senior Product Manager - Media

Project Manager – Professional Services (Financial Services)

Marketing Manager, Associates, Amazon Business

Principal Product Manager - Media

Revenue Accounting Manager

Marketing Manager

E-Commerce Manager

Manager Lead - Retail and TTHS

Enterprise Acquisition Marketing Manager, Amazon Business

Senior Manager - Retail operations.

Program Manager, Training

Growth Lead

IT&D Platform Operations Specialist (Media & Retail Platforms)

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Job Context & Major Challenges

Key Result Areas

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