Key Responsibilities:-
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, YouTube, Display Networks, and other relevant digital platforms.
- Drive qualified enquiries for residential treatment programs and outpatient consultations.
- Develop audience targeting strategies based on demographics, interests, intent signals, and customer behavior.
- Manage advertising budgets efficiently to maximize lead quality and return on investment.
- Continuously test and optimize campaign performance through audience segmentation, bidding strategies, creatives, and landing pages.
Lead Generation & Funnel Management
- Monitor and optimize the entire lead journey from enquiry to admission.
- Improve enquiry quality and conversion rates.
- Work closely with telecalling, admissions, and front-office teams to improve lead-to-admission conversion.
- Track and optimize Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Revenue Attribution.
Analytics & Reporting
- Set up and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and CRM integrations.
- Develop dashboards and reports for daily, weekly, and monthly performance reviews.
- Analyze campaign performance and provide actionable recommendations.
- Present marketing performance and growth opportunities to management.
Website & Landing Page Optimization
- Work with designers, developers, and content teams to improve landing page conversion rates.
- Conduct A/B testing of landing pages, offers, creatives, and messaging.
- Improve website performance and user experience to increase enquiry generation.
SEO & Organic Growth Support
- Coordinate with internal and external SEO resources.
- Support content and keyword strategies focused on treatment programs and healthcare services.
- Monitor organic traffic and lead generation performance.
Creative Strategy
- Collaborate with content creators, photographers, videographers, and designers.
- Develop and test creative concepts, patient success stories, testimonials, videos, and promotional campaigns.
- Identify new opportunities for customer acquisition and market expansion.
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Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Revenue Attributed to Marketing Campaigns
- Lead-to-Consultation Conversion Rate
- Lead-to-Admission Conversion Rate
- Website Conversion Rate
- Occupancy Contribution from Digital Channels
- Overall Marketing ROI
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- Minimum 4 years of hands-on experience in performance marketing.
- Experience managing digital advertising budgets between ₹3 lakh and ₹10 lakh per month.
- Strong understanding of lead generation and conversion-focused marketing.
- Certifications in Google Ads, Google Analytics, or Meta Ads will be an added advantage.
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Required Skills
Technical Skills
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Search Engine Marketing (SEM)
- Conversion Rate Optimization (CRO)
- Lead Funnel Management
- CRM Integration & Tracking
- Landing Page Optimization
- Marketing Automation Tools
- Excel / Google Sheets Reporting
Professional Skills
- Strong analytical ability
- Data-driven decision making
- Project management skills
- Attention to detail
- Communication and presentation skills
- Problem-solving mindset
- Ability to work independently and deliver measurable results
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Relevant Industry Experience
Candidates should have experience in one or more of the following industries:
- Healthcare
- Hospitals and Clinics
- Ayurveda and Alternative Medicine
- Medical Tourism
- Education and EdTech
- Real Estate
- Financial Services
- Hospitality
- High-Value Service Businesses
- Other Lead Generation Focused Industries
Important
Candidates whose experience is primarily limited to e-commerce businesses may not be considered unless they can demonstrate successful lead generation campaigns involving consultation-based or high-ticket sales processes.
Experience generating enquiries that convert into consultations, admissions, bookings, or sales will be preferred over experience focused solely on online product purchases.
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Mandatory Requirement – Proof of Results
Applications will only be considered if candidates can demonstrate verifiable performance marketing results from previous roles.
Candidates must provide:
- Campaigns managed and industries served
- Monthly advertising budgets handled
- Lead volumes generated
- Cost per Lead (CPL) achieved
- Cost per Acquisition (CPA) achieved
- Return on Ad Spend (ROAS) achieved, where applicable
- Revenue generated through marketing campaigns
- Sample reporting dashboards and performance reports
- References from previous employers or clients
Candidates who are unable to demonstrate measurable campaign performance may not be shortlisted.
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Selection Process
Shortlisted candidates will be required to:
1. Present examples of successful campaigns they have managed.
2. Explain campaign strategy, optimisation process, and outcomes.
3. Share sample reports or dashboards.
4. Complete a practical assessment based on a lead-generation scenario.
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Success Criteria for the Role
Within the first six months, the Performance Marketing Manager should be able to:
- Establish reliable marketing attribution and lead tracking systems.
- Improve lead quality across paid channels.
- Reduce cost per qualified lead.
- Increase admissions generated through digital marketing.
- Improve conversion rates across the enquiry funnel.
- Build a scalable lead-generation system that supports year-round occupancy growth.
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Travel Requirement
Occasional travel to Agni Ayurvedic Village, Panvel, for campaign reviews, content creation, photography/video shoots, management meetings, and operational coordination as required.
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Employment Type
Full-Time
Compensation
As per company standards and candidate experience.
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Mandatory Screening Question
Please share:
- The largest monthly advertising budget you have personally managed.
- Industry served.
- Average monthly leads generated.
- Cost per Lead (CPL) achieved.
- Cost per Acquisition (CPA) achieved.
- Revenue attributable to your campaigns.
- Links or screenshots of reporting dashboards (if available).
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Paid sick time
- Paid time off
Work Location: In person
