Howrah West Bengal & business development manager it Jobs – 232 Open Jobs Today

PPC Manager
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- Up to ₹65,000 a month
- Full-time
- Analysis skills
- Mentoring
- APIs
- Flexible schedule
- Paid sick time
Quick apply
Senior Manager (Value Creation)
Grant Thornton INDUS —Kolkata, West Bengal
- Research
- Master's degree
- Business development
Process Manager – Sales & Business Development
Tech Services Solutions —Kolkata, West Bengal
- From ₹30,000 a month
- Full-time
- Hybrid work
- CRM software
- Microsoft Excel
- Sales
- Work from home
- Flexible schedule
Quick apply
Pre-Sales Manager (Senior Business Analyst)
Unified Infotech —Kolkata, West Bengal
- Full-time
- Microsoft Powerpoint
- Microsoft Excel
- Master's degree
PPC Manager / Performance Marketing Manager
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- ₹30,000 - ₹60,000 a month
- Full-time
- Analysis skills
- Budgeting
- In-person
Quick apply
Manager | SAP CO | Kolkata | SAP
Deloitte —Kolkata, West Bengal
- Computer Science
- B.Sc
- Master's degree
Client Acquisition Manager
Alpha Business Designs —Park Street H.O, Kolkata, West Bengal
- ₹35,000 - ₹60,000 a month
- Full-time
- Business development
- In-person
- Communication skills
- Work from home
- Flexible schedule
Quick apply
Senior Manager - HR Operations
mPokket —Kolkata, West Bengal
- Full-time
- Master's degree
- Bachelor's degree
- Team management
Manager Sales
Innerkraft Health Pvt Ltd —Behala, Kolkata, West Bengal
- ₹5,00,000 - ₹10,00,000 a year
- Full-time
- CRM software
- Sales
- English
Quick apply
Senior Performance Marketing Expert (PPC)
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- ₹6,00,000 - ₹7,50,000 a year
- Full-time
- Analysis skills
- In-person
- AI
Quick apply
Manager | SAP PP | Kolkata | SAP
Deloitte —Kolkata, West Bengal
- Computer Science
- Analysis skills
- Bachelor's degree
Manager | SAP EPPM/PS | Kolkata | SAP
Deloitte —Kolkata, West Bengal
- Computer Science
- Analysis skills
- Bachelor's degree
Business Development Manager (BDM) Hospitality
Goroomgo Pvt. Ltd. —New Town, Kolkata, West Bengal
- ₹15,000 - ₹23,000 a month
- Full-time
- Hospitality
- Sales
- Business development
- Commuter assistance
- Cell phone reimbursement
Quick apply
14d
Senior Account Manager Conglomorate
ADCI - West Bengal —Kolkata, West Bengal
- Full-time
- Computer science
- Sales
- Master's degree
Portfolio Consulting Professional – Digitalization & IoT applications - Kolkata
Siemens —Kolkata, West Bengal
- Full-time
- Master's degree
- Business development
- Project management
Front Line Manager - F&A - R2R 4A
Genpact India Pvt. Ltd. —Kolkata, West Bengal
- Full-time
- Oracle
- ERP systems
- English
Quick apply
Global Business Development Lead - Telco Security
Ericsson —Kolkata, West Bengal
- Computer Science
- Engineering
- Master's degree
Sr Business Systems Analyst
Hach —Kolkata, West Bengal
- Full-time
- Oracle
- Computer Science
- Java
Assistant Manager (Value Creation)
Grant Thornton INDUS —Kolkata, West Bengal
- Microsoft Powerpoint
- Microsoft Excel
- Research
Manager | SAP EAM/PM | Kolkata | SAP
Deloitte —Kolkata, West Bengal
- Computer Science
- Bachelor's degree
- Agile

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PPC Manager

Webskitters Technology Solutions Private Limited -
Salt Lake, Kolkata, West Bengal

Quick apply

Job details

Permanent | Full-time
Up to ₹65,000 a month

Benefits

Provident Fund
Flexible schedule
Paid sick time

Qualifications

Keyword research
Learning technology
Google Tag Manager
Lead generation
Analysis skills
Mentoring
Conversion optimisation
B2B
Marketing automation
APIs
SEO tools
Budgeting
Google Ads
SaaS
AI
PPC Campaign Management
Leadership
Communication skills
Marketing
Performance marketing

Full job description

PPC Manager / Performance Marketing Manager

Location: Kolkata (Preferred)
Experience: 6+ Years
Job Type: Full-Time

About the Role

We are looking for an experienced and results-driven PPC Manager / Performance Marketing Manager to lead and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other performance marketing platforms.

The ideal candidate should have strong hands-on expertise in campaign strategy, execution, optimization, analytics, conversion tracking, and ROI-focused growth. We are seeking someone who can drive quality leads, improve conversion rates, scale campaigns efficiently, and contribute directly to business growth.

The candidate should also be comfortable using modern AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, and other automation platforms to improve campaign performance, reporting, research, and productivity.

Key ResponsibilitiesCampaign Strategy & Planning

Develop and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads.
Build full-funnel campaigns for awareness, lead generation, remarketing, and conversions.
Conduct audience research, keyword research, competitor analysis, and campaign forecasting.
Define campaign objectives, budgets, KPIs, and optimization plans.

PPC Campaign Management

Manage Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
Perform keyword research, bid management, negative keyword optimization, and ad copy testing.
Optimize campaigns to improve CPL, CPA, ROAS, conversion rates, and lead quality.
Monitor Quality Score, Impression Share, Search Terms, Auction Insights, and overall account performance.

Paid Social Advertising

Manage campaigns across Facebook, Instagram, LinkedIn, and other social media advertising platforms.
Build audience segments, retargeting campaigns, lookalike audiences, and testing frameworks.
Collaborate with creative and content teams to improve ad creatives and landing page performance.
Analyze campaign performance by audience, placement, geography, device, and funnel stage.

AI-Powered Marketing & Automation

Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and similar platforms for:
Campaign research
Competitor analysis
Ad copy generation
Keyword expansion
Audience insights
Reporting automation
Performance analysis
Identify opportunities to automate reporting, documentation, workflow management, and campaign optimization processes.

Analytics & Tracking

Set up and manage GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and CRM integrations.
Ensure accurate tracking, attribution, and campaign measurement.
Prepare weekly and monthly reports with actionable insights and recommendations.
Identify tracking issues, wasted spend, and scaling opportunities.

Performance Optimization

Conduct A/B testing across ads, creatives, audiences, bidding strategies, and landing pages.
Improve campaign efficiency through data-driven decision-making.
Work closely with SEO, Content, Design, Sales, and Development teams to improve overall conversion performance.
Scale high-performing campaigns while maintaining profitability.

Team & Stakeholder Management

Collaborate with cross-functional teams and stakeholders.
Present campaign performance reports and strategic recommendations.
Mentor junior team members and guide best practices in PPC and AI-enabled marketing workflows.
Ensure timely delivery of campaign objectives and reporting commitments.

Required Skills & Qualifications

6+ years of hands-on experience in PPC, Paid Media, or Performance Marketing.
Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads.
Advanced knowledge of GA4, Google Tag Manager (GTM), conversion tracking, remarketing, pixel implementation, and CRM integrations.
Proven experience managing medium to large advertising budgets.
Strong understanding of lead generation, B2B, B2C, SaaS, EdTech, E-commerce, and service-based marketing models.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms in daily marketing workflows.
Strong analytical, reporting, campaign auditing, and problem-solving skills.
Knowledge of landing page optimization, funnel strategy, and conversion rate optimization.
Excellent communication and stakeholder management skills.

Preferred Qualifications

Google Ads Certification.
Meta Blueprint Certification.
Experience in EdTech, SaaS, IT Services, E-commerce, B2B Lead Generation, or Agency environments.
Experience managing international campaigns.
Prior team leadership or mentoring experience.
Hands-on experience with marketing automation tools and AI-assisted workflows.

Tools & Platforms

Advertising Platforms

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
YouTube Ads
Microsoft Ads

Analytics & Tracking

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
LinkedIn Insight Tag
Conversion APIs

Reporting & Research

Looker Studio
Excel / Google Sheets
SEMrush
Ahrefs
Google Keyword Planner
CRM Platforms (HubSpot or similar)

AI & Automation

ChatGPT
Claude
Gemini
Perplexity
Zapier
Make
AI Automation Tools

Key Performance Indicators (KPIs)

Lead Volume & Lead Quality
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate Optimization
Budget Utilization & Efficiency
Reduction in Wasted Ad Spend
Campaign Scalability & Consistency
Reporting Accuracy & Strategic Insights
Effective Use of AI Tools for Productivity & Optimization

Apply if you have a proven track record of driving measurable business growth through data-driven performance marketing and are passionate about leveraging AI to enhance campaign performance.

Pay: Up to ₹65,000.00 per month

Benefits:

Flexible schedule
Paid sick time
Provident Fund

Ability to commute/relocate:

Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

PPC Campaign Management: 6 years (Required)

Work Location: In person

Quick apply

Refine Your Search

& business development manager it jobs in howrah west bengal

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