About Kinemach
Kinemach is a Pune- and Kochi-based manufacturing technology company designing and building special-purpose machinery, assembly automation, industrial robotics, process plants, and packaging equipment for automotive, pharmaceutical, food processing, steel, electronics, rubber/plastics, and consumer goods manufacturers. Its client base includes large manufacturers such as Tata Steel, Eaton, and IPCA.
Kinemach also operates two focused product brands. Procer Mixing builds high-shear mixers, homogenizers, and turnkey process plants (MixPro, Nexus, HFD, MicroCut, NucleoLab, Universal Cooker) for food, pharma, cosmetics, and chemical manufacturers, positioned as GMP/FDA/ATEX-compliant, India-manufactured alternatives to European imports, with real relevance for export buyers. DynaScrew builds precision automatic screw-feeding and driving systems (handheld, fixtured, and robotic stations) for automotive, electronics, aerospace, and medical device assembly, with a headline pitch of up to 60% faster assembly cycle times.
Three brands, three technical buyer audiences, one company, and today, almost no dedicated digital marketing presence to speak of beyond the three websites and a basic B2B marketplace listing. This role exists to build that presence from the ground up.
Role Summary
We're hiring a Digital Marketing Manager to build and own digital marketing end-to-end across Kinemach, Procer Mixing, and DynaScrew. This is not a role that inherits a running playbook. There's no active blog, no established social presence, and lead generation today leans heavily on a single B2B marketplace listing. You'll be starting most channels from near-zero: standing up SEO and content, launching paid and organic social, running B2B marketplace and export lead-gen, and building the reporting that shows sales exactly what's working. You'll work closely with engineering and sales to turn technical, considered-purchase products into marketing that generates qualified, sales-ready leads. Success here is measured in pipeline handed to sales, not in followers or impressions.
Key Responsibilities
Strategy and 0-to-1 build-out: design and stand up a digital marketing function across all three brands, sequencing which channels to build first given limited existing presence.
Website and SEO: own the Kinemach, Procer Mixing, and DynaScrew websites; build new pages/landing pages directly, and handle technical SEO (site speed, crawlability, schema markup, redirects, mobile performance) as well as on-page SEO and organic search performance essentially from scratch.
Paid campaigns: plan, launch, and optimise Google Ads and LinkedIn/Meta Ads campaigns for lead generation, managing budgets against a target cost-per-lead.
B2B marketplaces: own and optimise IndiaMART, TradeIndia, and similar listings, which are a live source of inbound leads today.
Export and international lead-gen: build export-focused channels and messaging (e.g., Alibaba, Global Sources, IndiaMART Export) for Procer's GMP/FDA/ATEX-certified line and DynaScrew's aerospace/medical device customers.
Content: produce blogs, case studies, product one-pagers, brochures, and short-form video/reels that explain technical products clearly to engineering and procurement buyers.
Social media: launch and run a content calendar across LinkedIn, Instagram, and Facebook; keep messaging consistent across the three brands while reflecting their different audiences.
Email and lead nurture: build and send newsletters and nurture sequences; work with sales to route and follow up on marketing-generated leads via CRM.
Events: provide digital support (pre-event promotion, on-ground content capture, post-event follow-up) for trade shows and exhibitions.
Analytics and reporting: track performance in Google Analytics/GA4, ad platforms, and marketplace dashboards; report monthly on traffic, leads, cost-per-lead, and pipeline contribution to leadership.
Requirements
Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
3+ years of hands-on digital marketing experience, ideally in a B2B, industrial, or engineering/manufacturing products environment.
Demonstrated experience building a digital marketing channel from little or nothing; agency-side, early-stage/startup, or founder-led marketing background is a strong plus.
Practical experience running Google Ads and LinkedIn/Meta Ads campaigns, including budget management and performance optimisation.
Working knowledge of SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs) and on-page SEO fundamentals.
Comfortable writing clear marketing content about technical products, and able to work with a CMS (e.g., WordPress) to update websites and landing pages.
Basic web development skills: able to build new pages/landing pages directly (HTML/CSS, WordPress page builders or similar) and handle technical SEO (site speed, schema markup, crawlability, redirects) without waiting on a developer for routine changes.
Familiarity with Google Analytics/GA4 and basic design tools (Canva or Photoshop).
Strong written and spoken English; able to work on-site in Pune.
Preferred
Experience managing IndiaMART, TradeIndia, or similar B2B marketplace listings.
Experience with export/international lead-gen channels (Alibaba, Global Sources, IndiaMART Export) or marketing to overseas B2B buyers.
Prior experience marketing capital equipment, industrial machinery, or other considered-purchase B2B products (vs. fast-moving consumer goods).
Basic video editing skills for short-form product and event content.
Experience with marketing automation or CRM tools (e.g., HubSpot, Zoho).
What We Offer
Ownership of digital marketing across three distinct product brands under one roof, with the mandate to build the function from the ground up rather than inherit a fixed playbook.
Close collaboration with engineering and sales teams building real industrial equipment, not just marketing collateral.
A growing company with genuine room to shape strategy, channels, and priorities.
Pay: ₹14,507.84 - ₹59,036.32 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
