Job Description – Digital Marketing Executive & Social Media Manager
Job Title: Digital Marketing Executive & Social Media Manager
Company: Wellvia Wellness Pvt. Ltd.
Industry: Manufacturing & International Exports
Department: Marketing
Employment Type: Full-Time
Work Mode: On-site
Reporting To: Marketing Manager / Management
About Wellvia Wellness Pvt. Ltd.
Wellvia Wellness Pvt. Ltd. is a fast-growing manufacturing and export company committed to delivering high-quality products to domestic and international markets. With a strong focus on innovation, quality, and customer satisfaction, we are continuously expanding our global presence through strategic branding, digital marketing, and international business development.
Our Corporate Office in Ahmedabad serves as the center for business operations, marketing, branding, and exports, while our Manufacturing Unit in Sidhpur, Gujarat, ensures world-class production standards and timely fulfillment of customer requirements.
As we continue to grow, we are looking for a creative, performance-driven, and strategic Digital Marketing Executive & Social Media Manager who can strengthen our digital presence, build brand awareness, generate qualified leads, and contribute directly to the company's business growth.
Work LocationsCorporate Office (Primary Work Location)
Wellvia Wellness Pvt. Ltd.
1108, 11th Floor, Mount Bizpark,
Opp. Malabar Exotica,
Behind Vaishnodevi Gathiya Rath,
Vaishnodevi Circle, S.P. Ring Road,
Ahmedabad, Gujarat – India.
Manufacturing Unit
F-120, Tirupati Plaza,
Sidhpur, Patan,
Gujarat – 384151, India.
Job Summary
The Digital Marketing Executive & Social Media Manager will be responsible for planning, executing, managing, and optimizing the company's complete digital marketing ecosystem. The role requires an individual who can strategically position the company's brand across digital platforms while generating measurable business results through creative marketing initiatives.
The successful candidate will oversee digital campaigns, social media management, performance marketing, search engine optimization, website growth, content planning, lead generation, branding, and online reputation management.
This position requires a balance of creativity, analytical thinking, and business understanding. The ideal candidate should be capable of transforming marketing ideas into successful campaigns that generate brand awareness, customer engagement, qualified inquiries, and revenue growth.
Key Roles & Responsibilities1. Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with the company's business objectives.
- Plan monthly, quarterly, and annual marketing campaigns.
- Create marketing roadmaps to increase brand awareness and customer acquisition.
- Identify new digital opportunities to expand market reach.
- Conduct competitor analysis and industry research.
- Monitor digital trends and recommend innovative marketing initiatives.
2. Social Media Management
Manage and grow the company's presence across platforms including:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Threads
- Pinterest
- Google Business Profile
Responsibilities include:
- Develop monthly and quarterly content calendars.
- Schedule and publish content consistently.
- Create engaging captions and storytelling content.
- Manage Reels, Stories, Shorts, Carousels, and Videos.
- Build an active online community.
- Respond professionally to customer inquiries and messages.
- Increase followers, engagement, and organic reach.
- Monitor social media trends and adapt strategies accordingly.
3. Content Strategy & Brand Building
- Develop creative marketing campaigns.
- Collaborate with designers and content creators.
- Plan educational, promotional, and awareness-based content.
- Write compelling marketing copy.
- Maintain consistent brand identity across all platforms.
- Create content that strengthens customer trust and brand credibility.
4. Performance Marketing
Plan, execute, and optimize advertising campaigns on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
Responsibilities include:
- Campaign planning and budgeting.
- Audience segmentation.
- A/B testing.
- Ad copy development.
- Creative optimization.
- Conversion tracking.
- Lead generation campaigns.
- ROI improvement.
5. Search Engine Optimization (SEO)
- Conduct keyword research.
- Optimize website pages for search engines.
- Improve website rankings.
- Build organic traffic strategies.
- Implement on-page and off-page SEO.
- Monitor website health and SEO performance.
6. Website Management
- Coordinate website updates.
- Optimize landing pages.
- Improve user experience.
- Increase website conversions.
- Ensure website content remains updated.
- Work with developers for technical improvements.
7. Lead Generation
Generate quality business leads through:
- Google Ads
- Meta Campaigns
- LinkedIn Marketing
- Organic Social Media
- Email Marketing
- WhatsApp Campaigns
- Content Marketing
- Landing Pages
Ensure leads are properly tracked and transferred to the sales team.
8. Email & WhatsApp Marketing
- Plan email campaigns.
- Create newsletters.
- Manage promotional broadcasts.
- Track open and conversion rates.
- Develop customer engagement campaigns.
9. Marketing Analytics & Reporting
Track performance using:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Meta Business Suite
- LinkedIn Analytics
Prepare reports covering:
- Website Traffic
- Organic Growth
- Paid Campaign Performance
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Return on Ad Spend (ROAS)
- Lead Quality
- Conversion Rate
- Social Media Growth
- Engagement Rate
Provide monthly performance reports with actionable insights and recommendations.
10. Branding & Corporate Communication
- Maintain consistent brand guidelines.
- Coordinate product launches.
- Plan promotional campaigns.
- Build the company's online reputation.
- Ensure professional communication across all marketing channels.
- Support offline branding initiatives when required.
11. Collaboration
Work closely with:
- Sales Team
- Export Department
- Business Development Team
- Graphic Designers
- Content Writers
- Videographers
- Management
to ensure all marketing initiatives support the company's business objectives.
Required SkillsMarketing Skills
- Digital Marketing Strategy
- Social Media Marketing
- Performance Marketing
- SEO & SEM
- Content Marketing
- Brand Management
- Lead Generation
- Email Marketing
- Marketing Automation
- Campaign Planning
Technical Skills
Proficiency in:
- Google Ads
- Meta Business Suite
- Google Analytics
- Google Search Console
- Google Tag Manager
- Canva
- Adobe Photoshop (Preferred)
- Adobe Illustrator (Preferred)
- WordPress
- Microsoft Office
- Google Workspace
- CRM Software
Creative Skills
- Excellent Copywriting
- Storytelling
- Creative Thinking
- Campaign Ideation
- Branding
- Presentation Skills
- Visual Communication
- Trend Analysis
Soft Skills
- Excellent verbal and written communication.
- Strong confidence and presentation skills.
- Professional attitude and business ethics.
- Strategic thinking and problem-solving abilities.
- Attention to detail.
- Strong organizational and time management skills.
- Ability to manage multiple projects simultaneously.
- Leadership and team collaboration.
- Adaptability in a fast-paced work environment.
- Self-motivated and target-oriented mindset.
Preferred Qualifications
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- MBA in Marketing or Digital Marketing will be an added advantage.
- Google Ads, Meta Blueprint, HubSpot, or Digital Marketing certifications are preferred.
Experience
- 1–3 years of experience in Digital Marketing, Social Media Management, Brand Marketing, or Performance Marketing.
- Freshers with exceptional portfolios, internships, and practical knowledge may also apply.
Key Performance Indicators (KPIs)
The selected candidate will be evaluated based on:
- Growth in website traffic.
- Increase in qualified leads.
- Social media follower growth.
- Engagement rate.
- Campaign ROI.
- Return on Ad Spend (ROAS).
- SEO ranking improvements.
- Organic traffic growth.
- Brand awareness metrics.
- Lead conversion performance.
- Timely execution of marketing campaigns.
Why Join Wellvia Wellness Pvt. Ltd.?
- Be part of a fast-growing manufacturing and export company with global ambitions.
- Work in a professional and collaborative corporate environment.
- Opportunity to build and scale an international brand.
- Exposure to domestic and global marketing campaigns.
- Performance-based incentives and career growth opportunities.
- Continuous learning, innovation, and professional development.
- Opportunity to make a direct impact on the company's digital growth and market expansion.
Salary & Benefits
- Competitive Salary (Based on Experience & Skills)
- Performance-Based Incentives
- Career Growth Opportunities
- Professional Development & Training
- Dynamic Work Environment
- Employee Recognition Programs
Pay: ₹10,226.24 - ₹45,044.85 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Work from home
Work Location: In person
