West Bengal Manager data analytics Jobs – 136 Open Jobs Today

PPC Manager
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- Up to ₹65,000 a month
- Full-time
- Analysis skills
- Mentoring
- APIs
- Flexible schedule
- Paid sick time
Quick apply
Revenue Manager
Need82 forex and travels private limited —Barasat, West Bengal
- ₹15,000 - ₹35,000 a month
- Full-time
- Microsoft Excel
- Data analysis skills
- Finance
- Cell phone reimbursement
- Flexible schedule
Quick apply
15h
Business Analyst
SHOPPERBEATS INDIA PRIVATE LIMITED —Salt Lake, Kolkata, West Bengal
- ₹15,000 - ₹30,000 a month
- Full-time
- Microsoft Excel
- Finance
- Analysis skills
- Flexible schedule
- Paid sick time
Quick apply
5d
Business Development Manager (Govt & PSU) - East
Videonetics —Unknown, West Bengal
- Travel
- Organisational skills
- Negotiation
Quick apply
Social Media Marketing Manager
Exnovation Infolabs Pvt. Ltd. —Kolkata, West Bengal
- Up to ₹30,000 a month
- Full-time
- Social media management
- Analysis skills
- Bachelor's degree
Quick apply
Credit Analyst - SME BWC
Standard Chartered —Kolkata, West Bengal
- Bachelor's degree
- Banking
- Health insurance
- Paid sick time
5d
Senior Manager – Digital Marketing
Zivanta Analytics —Kolkata, West Bengal
- Analysis skills
PPC Executive/Performance Marketing Executive
FastInfo Legal Services Pvt Ltd —Kolkata, West Bengal
- ₹15,000 - ₹35,000 a month
- Full-time
- Analysis skills
- In-person
- Marketing
- Paid sick time
Quick apply
6d
graphics designer cum digital marketing
Mindpik Technologies Pvt Ltd —Kolkata, West Bengal
- ₹10,217.56 - ₹24,545.43 a month
- Full-time
- Bachelor's degree
- In-person
- Diploma
- Health insurance
- Paid time off
Quick apply
12d
BM_Retail_Kolkata
Aditya Birla Group —West Bengal
Service Engineer
ABB India Limited —Kolkata, West Bengal
- Online application
- English
- Bachelor's degree
- In-person
Quick apply
5d
Digital Marketing Intern
BRV Interio LLP —Kolkata, West Bengal
- Up to ₹5,000 a month
- Marketing
- In-person
- Internship
Quick apply
14d
Manager
Genpact India Pvt. Ltd. —Kolkata, West Bengal
- Full-time
- English
- Finance
- Master's degree
Quick apply

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PPC Manager

Webskitters Technology Solutions Private Limited -
Salt Lake, Kolkata, West Bengal

Quick apply

Job details

Permanent | Full-time
Up to ₹65,000 a month

Benefits

Provident Fund
Flexible schedule
Paid sick time

Qualifications

Keyword research
Learning technology
Google Tag Manager
Lead generation
Analysis skills
Mentoring
Conversion optimisation
B2B
Marketing automation
APIs
SEO tools
Budgeting
Google Ads
SaaS
AI
PPC Campaign Management
Leadership
Communication skills
Marketing
Performance marketing

Full job description

PPC Manager / Performance Marketing Manager

Location: Kolkata (Preferred)
Experience: 6+ Years
Job Type: Full-Time

About the Role

We are looking for an experienced and results-driven PPC Manager / Performance Marketing Manager to lead and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other performance marketing platforms.

The ideal candidate should have strong hands-on expertise in campaign strategy, execution, optimization, analytics, conversion tracking, and ROI-focused growth. We are seeking someone who can drive quality leads, improve conversion rates, scale campaigns efficiently, and contribute directly to business growth.

The candidate should also be comfortable using modern AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, and other automation platforms to improve campaign performance, reporting, research, and productivity.

Key ResponsibilitiesCampaign Strategy & Planning

Develop and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads.
Build full-funnel campaigns for awareness, lead generation, remarketing, and conversions.
Conduct audience research, keyword research, competitor analysis, and campaign forecasting.
Define campaign objectives, budgets, KPIs, and optimization plans.

PPC Campaign Management

Manage Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
Perform keyword research, bid management, negative keyword optimization, and ad copy testing.
Optimize campaigns to improve CPL, CPA, ROAS, conversion rates, and lead quality.
Monitor Quality Score, Impression Share, Search Terms, Auction Insights, and overall account performance.

Paid Social Advertising

Manage campaigns across Facebook, Instagram, LinkedIn, and other social media advertising platforms.
Build audience segments, retargeting campaigns, lookalike audiences, and testing frameworks.
Collaborate with creative and content teams to improve ad creatives and landing page performance.
Analyze campaign performance by audience, placement, geography, device, and funnel stage.

AI-Powered Marketing & Automation

Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and similar platforms for:
Campaign research
Competitor analysis
Ad copy generation
Keyword expansion
Audience insights
Reporting automation
Performance analysis
Identify opportunities to automate reporting, documentation, workflow management, and campaign optimization processes.

Analytics & Tracking

Set up and manage GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and CRM integrations.
Ensure accurate tracking, attribution, and campaign measurement.
Prepare weekly and monthly reports with actionable insights and recommendations.
Identify tracking issues, wasted spend, and scaling opportunities.

Performance Optimization

Conduct A/B testing across ads, creatives, audiences, bidding strategies, and landing pages.
Improve campaign efficiency through data-driven decision-making.
Work closely with SEO, Content, Design, Sales, and Development teams to improve overall conversion performance.
Scale high-performing campaigns while maintaining profitability.

Team & Stakeholder Management

Collaborate with cross-functional teams and stakeholders.
Present campaign performance reports and strategic recommendations.
Mentor junior team members and guide best practices in PPC and AI-enabled marketing workflows.
Ensure timely delivery of campaign objectives and reporting commitments.

Required Skills & Qualifications

6+ years of hands-on experience in PPC, Paid Media, or Performance Marketing.
Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads.
Advanced knowledge of GA4, Google Tag Manager (GTM), conversion tracking, remarketing, pixel implementation, and CRM integrations.
Proven experience managing medium to large advertising budgets.
Strong understanding of lead generation, B2B, B2C, SaaS, EdTech, E-commerce, and service-based marketing models.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms in daily marketing workflows.
Strong analytical, reporting, campaign auditing, and problem-solving skills.
Knowledge of landing page optimization, funnel strategy, and conversion rate optimization.
Excellent communication and stakeholder management skills.

Preferred Qualifications

Google Ads Certification.
Meta Blueprint Certification.
Experience in EdTech, SaaS, IT Services, E-commerce, B2B Lead Generation, or Agency environments.
Experience managing international campaigns.
Prior team leadership or mentoring experience.
Hands-on experience with marketing automation tools and AI-assisted workflows.

Tools & Platforms

Advertising Platforms

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
YouTube Ads
Microsoft Ads

Analytics & Tracking

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
LinkedIn Insight Tag
Conversion APIs

Reporting & Research

Looker Studio
Excel / Google Sheets
SEMrush
Ahrefs
Google Keyword Planner
CRM Platforms (HubSpot or similar)

AI & Automation

ChatGPT
Claude
Gemini
Perplexity
Zapier
Make
AI Automation Tools

Key Performance Indicators (KPIs)

Lead Volume & Lead Quality
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate Optimization
Budget Utilization & Efficiency
Reduction in Wasted Ad Spend
Campaign Scalability & Consistency
Reporting Accuracy & Strategic Insights
Effective Use of AI Tools for Productivity & Optimization

Apply if you have a proven track record of driving measurable business growth through data-driven performance marketing and are passionate about leveraging AI to enhance campaign performance.

Pay: Up to ₹65,000.00 per month

Benefits:

Flexible schedule
Paid sick time
Provident Fund

Ability to commute/relocate:

Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

PPC Campaign Management: 6 years (Required)

Work Location: In person

Quick apply

Refine Your Search

manager data analytics jobs in west bengal

PPC Manager

Revenue Manager

Business Analyst

Business Development Manager (Govt & PSU) - East

Social Media Marketing Manager

Credit Analyst - SME BWC

Senior Manager – Digital Marketing

PPC Executive/Performance Marketing Executive

graphics designer cum digital marketing

BM_Retail_Kolkata

Service Engineer

Digital Marketing Intern

Manager

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