Senior Performance Marketing Associate – Job DescriptionAbout Monolith IMC
Monolith IMC is one of South India’s most trusted digital marketing agencies, with over 15 years of performance-driven success. We collaborate with billion-dollar brands across India and beyond, delivering innovative, results-oriented digital solutions. As our digital division continues to grow, we are looking for an experienced and performance-oriented professional to lead high-impact digital advertising campaigns and mentor junior team members.
Position Summary
We are seeking a Senior Performance Marketing Associate with strong expertise in digital advertising, campaign strategy, and performance optimization. The ideal candidate should be capable of independently handling multiple client accounts, developing data-driven strategies, optimizing budgets, and delivering measurable business results. This role also involves mentoring junior executives, participating in client strategy discussions, and contributing to the overall growth of the Performance Marketing team.
Position Details
Position Title: Senior Performance Marketing AssociateLocation: Cochin (Work from Office)Work Type: Full-timeExperience: Minimum 3 years of relevant experience in Performance MarketingQualification: Bachelor's degree in Marketing, Business, Digital Marketing, or a related fieldWorking Hours: 9:30 AM – 6:00 PMSalary Range: As per industry standardsLanguage Requirement: Fluency in English (Malayalam proficiency is an added advantage)
Key Responsibilities
- Develop, execute, and optimize performance marketing strategies across Meta Ads, Google Ads, LinkedIn Ads, and other relevant advertising platforms.
- Independently manage multiple client accounts while ensuring campaign performance, client satisfaction, and timely delivery.
- Build full-funnel marketing strategies for lead generation, e-commerce, app promotion, remarketing, and brand awareness campaigns.
- Prepare annual, quarterly, and monthly media plans with budget allocation, audience strategy, and projected outcomes.
- Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Events Manager, Looker Studio, and other analytics platforms.
- Continuously optimize campaigns based on KPIs including ROAS, CPA, CPL, CTR, Conversion Rate, CAC, and overall ROI.
- Design and implement conversion tracking, pixel setup, event configuration, UTM tracking, and attribution models.
- Conduct A/B testing for creatives, landing pages, audiences, bidding strategies, and campaign structures to improve performance.
- Coordinate with content, design, SEO, and web development teams to ensure campaign effectiveness and landing page optimization.
- Monitor advertising budgets and ensure efficient utilization while maintaining profitability.
- Identify opportunities for campaign scaling, automation, and process improvements.
Technical Skills & ExpertiseMandatory
- Paid Advertising – Meta Ads & Google Ads: Strong hands-on experience in Meta Ads (Facebook & Instagram) and Google Ads, including campaign planning, execution, optimization, reporting, and performance analysis.
- Strong understanding of campaign structures, audience segmentation, bidding strategies, remarketing, conversion tracking, attribution models, and budget optimization.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Events Manager, Google Search Console, Looker Studio, and conversion tracking.
- Ability to prepare media plans, budget forecasts, performance reports, dashboards, and client presentations.
Preferred
- Search Engine Optimization (SEO): Good understanding of on-page SEO, technical SEO, keyword research, search intent, and SEO best practices.
- Project Management (E-commerce) / Website Development Coordination: Experience coordinating with developers, designers, and stakeholders to manage e-commerce projects, website launches, landing pages, and performance improvements.
- Marketplace Listing: Working knowledge of managing and optimizing product listings on marketplaces such as Amazon, Flipkart, and other e-commerce platforms.
- Experience with LinkedIn Ads and X (formerly Twitter) Ads.
- Working knowledge of website optimization and Conversion Rate Optimization (CRO).
- Familiarity with CRM integrations, WhatsApp marketing platforms, and marketing automation tools is an added advantage.
Leadership & Client Management
- Lead client meetings, present campaign strategies, performance reports, and actionable recommendations.
- Mentor and support Performance Marketing Executives by providing technical guidance, campaign reviews, and quality checks.
- Review junior team members' campaign setups before launch to ensure best practices are followed.
- Collaborate with Account Managers to understand client objectives and develop suitable digital marketing strategies.
- Handle escalations, troubleshoot campaign issues, and recommend strategic improvements.
Additional Responsibilities
- Stay updated with platform updates, AI-powered advertising features, and emerging digital marketing trends.
- Develop internal SOPs, campaign checklists, and best practice documents.
- Contribute to proposal preparation, campaign audits, competitor analysis, and digital strategy presentations.
- Support the sales team during client pitches by providing campaign insights and strategic recommendations.
- Assist in developing case studies, internal knowledge-sharing sessions, and team training initiatives.
- Ensure all campaigns comply with advertising platform policies and industry best practices.
- Support the team during high-volume campaign periods or during peer absences.
Core Competencies
- Strategic Thinking
- Advanced Campaign Optimization
- Performance Marketing Strategy
- Data Analysis & Interpretation
- Budget Planning & Forecasting
- Client Relationship Management
- Leadership & Team Mentoring
- Problem Solving & Decision Making
- Strong Communication & Presentation Skills
- Time Management & Multitasking
Why Join Monolith IMC?
- Opportunity to work with leading national and international brands.
- Exposure to high-budget, performance-driven digital campaigns.
- Career growth in one of South India's most trusted digital marketing agencies.
- Collaborative, innovation-driven work environment.
- Opportunity to mentor teams and contribute to strategic business growth.
If you're an experienced performance marketer who thrives on delivering measurable business growth, leading campaigns, mentoring teams, and driving data-backed marketing strategies, this role offers an excellent opportunity to work with leading brands and contribute to the continued success of Monolith IMC.
Pay: ₹35,000.00 - ₹45,000.00 per month
Application Question(s):
- How many years of relevant work experience do you have? (Select one)
3–4 years
More than 4 years
- Which platform is your strongest area of expertise? (Select one)
Google Ads
Meta Ads
Both (equally proficient)
- Do you have agency experience?
- Do you have hands-on experience with SEO?
- Do you have experience in website coordination?
- Are you currently located in or willing to relocate to Ernakulam?
Work Location: In person
