Planning director (advertising) Jobs

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Marketing Manager
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Social Media Executive
Style Feathers —Mota Varachha, Surat, Gujarat
- ₹20,000 - ₹30,000 a month
- Full-time
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Digital Marketing Jewellery
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11d
Lead Design
amber —Pune, Maharashtra
- AI
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Creative Strategist
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Marketing Manager

Luvie Lux Salon
Kalpetta, Kerala

Quick apply

Job details

Full-time
₹25,000 - ₹35,000 a month

Benefits

Flexible schedule

Qualifications

CRM software
Customer retention
Marketing
Social media management
Analysis skills
Project management
Content creation
Bachelor's degree
Digital marketing
Business Administration
Budgeting
Google Ads
Google Analytics
Communication skills
Marketing
Customer acquisition
Cosmetology

Full job description

Job Title

Marketing Manager

Department

Marketing

Reports To

General Manager / Director of Operations

Job Summary

The Marketing Manager is responsible for developing and executing marketing strategies that increase brand awareness, attract new clients, retain existing customers, and drive revenue growth for the salon. This role oversees digital marketing, social media campaigns, promotional activities, customer engagement initiatives, partnerships, and brand management to ensure consistent business growth and a strong market presence.

Key ResponsibilitiesMarketing Strategy & Planning

Develop and implement annual and quarterly marketing plans aligned with business objectives.
Identify target customer segments and create campaigns to attract and retain clients.
Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
Manage marketing budgets and ensure efficient allocation of resources.

Digital Marketing

Oversee social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.).
Manage website content, SEO initiatives, and online booking promotions.
Monitor digital performance metrics and optimize campaigns for maximum ROI.

Brand Management

Maintain a consistent brand image across all marketing channels.
Develop promotional materials, advertisements, and marketing collateral.
Ensure all communications align with the salon's brand identity and customer experience standards.

Customer Acquisition & Retention

Design loyalty programs, referral campaigns, and membership promotions.
Develop email and SMS marketing campaigns to increase repeat visits.
Create seasonal promotions and special offers to boost sales.

Events & Partnerships

Coordinate salon events, product launches, workshops, and community engagement activities.
Build partnerships with beauty brands, influencers, local businesses, and media outlets.
Manage influencer marketing campaigns and brand collaborations.

Analytics & Reporting

Track key marketing KPIs, including client acquisition cost, retention rate, campaign ROI, website traffic, and social media engagement.
Prepare monthly performance reports and recommendations for improvement.
Use customer feedback and market data to refine marketing strategies.

Team Management

Lead and mentor marketing staff, freelancers, agencies, and content creators.
Coordinate with salon managers, stylists, and customer service teams to ensure marketing initiatives are effectively implemented.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
3–7 years of marketing experience, preferably in beauty, wellness, retail, hospitality, or salon industries.
Strong knowledge of digital marketing, social media management, and CRM systems.
Experience managing advertising budgets and marketing campaigns.
Excellent communication, leadership, and project management skills.

Preferred Skills

Knowledge of beauty and salon industry trends.
Experience with marketing tools such as Google Analytics, Meta Business Suite, Canva, HubSpot, or similar platforms.
Content creation and influencer marketing experience.
Strong analytical and problem-solving abilities.
Customer-focused mindset with a passion for brand growth.

Key Performance Indicators (KPIs)

Increase in new client bookings.
Customer retention rate.
Revenue generated from marketing campaigns.
Social media growth and engagement.
Website traffic and conversion rates.
Return on advertising spend (ROAS).
Membership and loyalty program growth.

Employment Type

Full-Time

Work Location

On-site / Hybrid (depending on company policy)

Salary Range

Based on experience, qualifications, and market standards.

This version can be adapted for a luxury salon, multi-location salon chain, spa & wellness center, or startup salon brand depending on your needs.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Flexible schedule

Work Location: In person

Quick apply

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