Haryana Content marketing specialist Jobs – 151 Open Jobs Today

Channel Specialist - Direct Marketing
Optum —Gurugram, Haryana
- Full-time
- Marketing
- Project management
- Bachelor's degree
- Health insurance
Senior Marketing Specialist
Optum —Gurugram, Haryana
- Full-time
- Marketing
- Project management
- Bachelor's degree
- Health insurance
Channel Specialist - Thought Leadership
Optum —Gurugram, Haryana
- Full-time
- Marketing
- Bachelor's degree
- AI
- Health insurance
Marketing Specialist
Gartner —Gurugram, Haryana
- Email
- Hybrid work
- B.Sc
- Master's degree
- Project management
- Health insurance
- Paid time off
Influencer Marketing Specialist
Sunstone Education Technology —Gurugram, Haryana
- Research
- Bachelor's degree
- Marketing
Content Marketing Specialist
Digitup —Gurugram, Haryana
- Marketing
- Bachelor's degree
- Marketing
- Health insurance
Senior Digital Marketing Specialist
KTC INDIA DISPLAY LLP —Gurugram, Haryana
- ₹30,000 - ₹50,000 a month
- Full-time
- In-person
- Communication skills
- Marketing
Quick apply
12d
Specialist, Creative Services, GESS - Global Capability Center
Alvarez & Marsal —Gurugram, Haryana
- Master's degree
Deputy Manager (Channel Specialist - Digital/Social)
Optum —Gurugram, Haryana
- Full-time
- Marketing
- Social media management
- Bachelor's degree
- Health insurance
Marketing Automation Specialist
Weaddo —Haryana
- CRM software
- Analysis skills
- APIs
Specialist Marketing II (Field & Events Marketing Specialist)
Donaldson —Gurugram, Haryana
- Email
- Sales
- English
- Project management
Performance Marketing Specialist
Weaddo —Haryana
- Marketing
- Master's degree
- Analysis skills
9d
Product Operation Specialist
APUS Group —Gurugram, Haryana
Content Marketing Specialist
Farsight —Gurugram, Haryana
- Marketing
- Research
- Master's degree
Digital Marketing Specialist
Ceeon India —Kesri, Haryana
- ₹10,056.68 - ₹41,035.32 a month
- Full-time
- Social media management
- In-person
- Marketing
Quick apply
10d
Content Strategist (Healthcare)
Moretasks Business Solution Limited —Gurugram, Haryana
- ₹3,00,000 - ₹5,00,000 a year
- Full-time
- Writing skills
- English
- Research
- Health insurance
- Paid time off
Quick apply
6h
Performance Marketer - Copy & Creative Ads Specialist
PinnacleU —Gurugram, Haryana
- ₹15,00,000 - ₹22,00,000 a year
- Full-time
Quick apply
Digital Marketing AM/Manager Role – Gurgaon
Anlight Consulting Services —Gurugram, Haryana
- Organizational skills
Specialist, Design
JLL —Gurugram, Haryana
- Microsoft Powerpoint
- Microsoft Excel
- Customer service
- Health insurance
Marketing Communication Specialist
Handysolver —Gurugram, Haryana
- Full-time
- Bachelor's degree
- Communication skills
- Time management

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Channel Specialist - Direct Marketing

Optum -
Gurugram, Haryana

Apply Now

Job details

Full-time

Benefits

Health insurance

Qualifications

Marketing
Direct marketing
Project management
Quality assurance
Bachelor's degree
AI

Full job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Channel Specialist - Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. Reporting to the Channel Lead - Direct Marketing (Offshore), this role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends, ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.

Primary Responsibilities:

Content Assembly & Readiness
- Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars
- Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards
- Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions
Workflow Orchestration & Quality Assurance
- Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs, fallbacks, and deliverability checks
- Steward approvals routing and documentation; ensure audit-ready records for all sends
- Run pre-send QA for copy accuracy, disclosures, alt text, accessibility (ADA), suppression lists, and consent adherence
Channel Operations & Optimization
- Manage day-to-day send execution, scheduling, cadence, and format/versioning within defined guardrails
- Monitor in-flight performance with campaign teams; make approved in-flight adjustments (timing, audience slices, content blocks)
- Maintain list hygiene (bounce handling, complaint monitoring, opt-in/opt-out management) and SMS consent mechanics
AI-Enabled Workflows
- Support AI-assisted drafting, variation generation, and content summaries, always with human-in-the-loop review for brand, accuracy, and compliance
- Tag content for structured reuse; help automate repetitive assembly and QA tasks to improve speed and consistency
Testing & Playbooks
- Run A/B and approved multivariate tests within guardrails; document learnings and outcomes
- Update playbooks, template libraries, and operating guides based on performance insights and delivery learnings
Performance Tracking & Reporting Support
- Track and report channel KPIs (deliverability, open/click rates, CTR-to-conversion, opt-in/opt-out trends, bounce/complaint rates)
- Surface anomalies, remediation suggestions, and early risk signals to the Channel Lead for optimization and decision-making
Compliance & Governance
- Partner with Compliance and Legal to ensure adherence to HIPAA, TCPA, CAN-SPAM, ADA accessibility, and internal policies
- Maintain clean audit trails (approvals, versions, send logs) and enforce suppression/consent rules across channels
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

Bachelor's degree in marketing, communications, or related field
7+ years of overall experience with 3+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment (healthcare experience a plus)
Practical proficiency with journey tools, content management/tagging, QA checklists, and analytics dashboards
Comfort using AI tools for drafting and optimization, with solid attention to detail and governance discipline
Proven solid organization and project management skills with the ability to juggle multiple campaigns and deadlines
Proven to be a clear communicator and collaborative partner with creative, analytics, product, and compliance teams

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes , an enterprise priority reflected in our mission.

Apply Now

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content marketing specialist jobs in haryana

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