Wb Performance marketing manager Jobs – 426 Open Jobs Today

Performance Marketing Manager
Webskitters Technology Solutions Pvt. Ltd —Kolkata, West Bengal
- Full-time
- APIs
- AI
- Health insurance
- Paid sick time
Quick apply
11d
Program Manager / Knowledge Head
Duas Knowledge Potli —Kolkata, West Bengal
- ₹8,00,000 - ₹20,00,000 a year
- Full-time
- Analysis skills
- Project management
- Product management
Quick apply
Performance Marketing Manager
NIHT Infosolution Private Limited —Kolkata, West Bengal
- ₹25,000 - ₹40,000 a month
- Full-time
- Analysis skills
- In-person
- AI
Quick apply
IT Operations Manager
JOSISOFT TECHNOLOGIES —Durgapur, West Bengal
- ₹25,000 - ₹40,000 a month
- Full-time
- Management
- Team management
- Recruiting
Quick apply
Revenue Senior Manager - East
PepsiCo —Kolkata, West Bengal
- Remote
- Microsoft Powerpoint
- Microsoft Excel
- Master's degree
Marketing Manager (Healthcare)
KKREA Advisory LLP —Shiliguri, West Bengal
- ₹50,000 - ₹60,000 a month
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Health insurance
Quick apply
11d
Client Servicing Manager
Mindshaft Media Pvt Ltd —Tollygunge, Kolkata, West Bengal
- ₹7,00,000 - ₹8,50,000 a year
- Full-time
- Marketing
- Master's degree
- Bachelor's degree
Quick apply
Senior Marketing Manager
Boston Institute of Analytics —Kolkata, West Bengal
- ₹45,000 - ₹50,000 a month
- Full-time
- Marketing
- English
- Master's degree
- Flexible schedule
Quick apply
3d
Senior Client Servicing Manager
BetheBee —Bhawanipore, Kolkata, West Bengal
- ₹30,000 - ₹50,000 a month
- Full-time
- Marketing
- Customer service
- Microsoft Office
Quick apply
Performance Marketing Manager
Lead Height —Kolkata, West Bengal
- ₹18,061.69 - ₹72,514.03 a month
- Email
- Marketing
- Bachelor's degree
- APIs
Quick apply
2d
Sales and Marketing Manager
Shivdoothi Biotech PVT LTD —Koch Bihar, West Bengal
- ₹15,000 - ₹45,000 a month
- Full-time
- Sales
- Customer service
- Master's degree
- Food provided
Quick apply
Manager-Branding
Mallcom India —Kolkata, West Bengal
- Email
- Marketing
- Master's degree
- Project management
Senior Performance Marketing Expert (PPC)
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- ₹6,00,000 - ₹7,50,000 a year
- Full-time
- Analysis skills
- In-person
- AI
Quick apply
Product Marketing Manager
NetCom Learning —Kolkata, West Bengal
- Full-time
- Marketing
- Master's degree
- AWS
Quick apply
Marketing Manager
Parivar Seva Sanstha —Kolkata, West Bengal
- ₹20,000 - ₹45,000 a month
- Email
- Marketing
- Microsoft Office
- Master's degree
Quick apply
Sales and Marketing Manager
Indrabhuti Udyog LLP —Raiganj, West Bengal
- ₹20,000 - ₹25,000 a month
- Full-time
- Sales
- Business development
- In-person
- Flexible schedule
- Paid sick time
Quick apply
Business Operations Manager – Website & Digital Services
JOSISOFT TECHNOLOGIES —Durgapur, West Bengal
- ₹25,000 - ₹35,000 a month
- Urgently hiring
- English
- Project management
- Team management
Quick apply
Sales & Marketing Manager (B2B Sales) - Client Acquisition
DAS WRITING SERVICES —Salt Lake, Kolkata, West Bengal
- ₹4,00,000 - ₹9,00,000 a year
- Full-time
- CRM software
- Master's degree
- Business development
- Cell phone reimbursement
- Flexible schedule
Quick apply
10d
Business development manager
Punjab national Bank MetLife —Park Street, Kolkata, West Bengal
- ₹20,000 - ₹50,000 a month
- Full-time
- Sales
- Customer service
- English
- Flexible schedule
Quick apply
Assistant Manager - Marketing & Outreach
Amity University —Kolkata, West Bengal
- Up to ₹45,000 a month
- Full-time
- Microsoft Office
- Master's degree
- Business development
Quick apply

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Performance Marketing Manager

Webskitters Technology Solutions Pvt. Ltd -
Kolkata, West Bengal

Quick apply

Job details

Full-time
11 days ago

Benefits

Provident Fund
Health insurance
Paid sick time

Qualifications

Keyword research
Google Tag Manager
Conversion optimisation
APIs
Google Ads
AI
Performance marketing

Full job description

Role Overview

We are looking for an experienced Performance Marketing Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.

The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI powered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.

Key Responsibilities

1. Campaign Strategy & Planning - Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.
2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.
3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.
4. AI Implementation in Day-to-Day PPC Work - Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation.

Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations.   Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.

5. Tracking, Analytics & Reporting - Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.

6. Optimization & Growth - Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AI supported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.

7. Team & Stakeholder Coordination - Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.

Benefits:

Health insurance
Paid sick time
Provident Fund

Work Location: In person

Quick apply

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performance marketing manager jobs in wb

Performance Marketing Manager

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Performance Marketing Manager

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Performance Marketing Manager

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