West Bengal Paid search manager Jobs – 65 Open Jobs Today

PPC Manager
Webskitters Technology Solutions Private Limited —Salt Lake, Kolkata, West Bengal
- Up to ₹65,000 a month
- Full-time
- Analysis skills
- Mentoring
- APIs
- Flexible schedule
- Paid sick time
Quick apply
Digital Marketing Specialist
Rocks Wooden Interior And Constraction —Salt Lake, Kolkata, West Bengal
- ₹14,000 - ₹33,000 a month
- Full-time
- Social media management
- 12th Pass
- Bachelor's degree
- Cell phone reimbursement
Quick apply
PPC Manager
The Pephouse —Salt Lake City, West Bengal
- ₹40,000 - ₹60,000 a month
- Full-time
- Microsoft Excel
- Marketing
- Analysis skills
Quick apply
12d
SEO Executive (PPC & Paid Ads)
Digital Mitro Private Limited —Salt Lake, Kolkata, West Bengal
- ₹15,000 - ₹25,000 a month
- Full-time
- In-person
- Communication skills
- HTML
Quick apply
12d
Senior SEO Executive (SEO + Paid Ads)
Digital Mitro Private Limited —Salt Lake, Kolkata, West Bengal
- ₹15,000 - ₹25,000 a month
- Full-time
- In-person
- Communication skills
- HTML
Quick apply
14d
SEO Executive (SEO + Paid Ads Specialist)
Digital Mitro Private Limited —Salt Lake, Kolkata, West Bengal
- ₹12,000 - ₹25,000 a month
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
Quick apply
PPC Expert
Webtechnomind IT Solutions —Kolkata, West Bengal
- ₹30,000 - ₹40,000 a month
- Marketing
- Analysis skills
- Bachelor's degree
Quick apply
Project & Operations Manager
ABLION IT SOLUTIONS —Barddhaman, West Bengal
- Full-time
- English
- Project management
- Bachelor's degree
- Health insurance
- Paid time off
8d
Performance Marketing Manager (PPC Specialist)
SourceDesk —Kolkata, West Bengal
- Full-time
- Analysis skills
- Communication skills
- Marketing
Manager Legal
Dharitri Infraventure Pvt. Ltd. —Kolkata, West Bengal
- ₹25,000 - ₹45,000 a month
- Full-time
- Up to 50% travel
- English
- Master's degree
- Cell phone reimbursement
Quick apply
Digital Marketing Manager (SEO & PPC)
SourceDesk —Kolkata, West Bengal
- Full-time
- Analysis skills
- Communication skills
Google Ads Specialist
MK Patwari Services Pvt Ltd —Salt Lake, Kolkata, West Bengal
- ₹30,000 - ₹40,000 a month
- Full-time
- In-person
- Communication skills
Quick apply
Ecommerce Marketing Manager
Hayat Infosystems —Kolkata, West Bengal
- ₹16,743.98 - ₹40,383.65 a month
- Part-time
- Hybrid work
- CRM software
- Analysis skills
- Manufacturing
- Work from home
- Flexible schedule
Quick apply
2d
SEO Manager
Career bloom —Salt Lake, Kolkata, West Bengal
- Full-time
- Health insurance
- Paid sick time
Quick apply
14d
SEO Executive
Digital Mitro Private Limited —Salt Lake City, West Bengal
- ₹15,000 - ₹25,000 a month
- Weekend availability
- Research
- Analysis skills
- Project management
Quick apply
SEO Executive (SEO + Google Ads Specialist)
Digital Mitro Private Limited —Salt Lake, Kolkata, West Bengal
- ₹12,000 - ₹25,000 a month
- Full-time
- Marketing
- Bachelor's degree
- In-person
Quick apply
Senior SEO Strategist
Nico Digital Pvt. Ltd —Park Street, Kolkata, West Bengal
- ₹35,000 - ₹50,000 a month
- Full-time
- Computer Science
- Marketing
- Analysis skills
- Paid time off
- Paid sick time
Quick apply
8d
Digital Marketing Manager
The Pephouse —Salt Lake, Kolkata, West Bengal
- From ₹50,000 a month
- Full-time
- CRM software
- Marketing
- Project management
- Health insurance
- Paid time off
Quick apply
14d
SEO & Paid Ads Executive
Digital Mitro Private Limited —Salt Lake, Kolkata, West Bengal
- ₹15,000 - ₹25,000 a month
- Full-time
- Analysis skills
- In-person
- Training & development
Quick apply
7d
Google Ads Specialist
Recruit Solve —Salt Lake, Kolkata, West Bengal
- ₹30,000 - ₹40,000 a month
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
Quick apply

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PPC Manager

Webskitters Technology Solutions Private Limited -
Salt Lake, Kolkata, West Bengal

Quick apply

Job details

Permanent | Full-time
Up to ₹65,000 a month

Benefits

Provident Fund
Flexible schedule
Paid sick time

Qualifications

Keyword research
Learning technology
Google Tag Manager
Lead generation
Analysis skills
Mentoring
Conversion optimisation
B2B
Marketing automation
APIs
SEO tools
Budgeting
Google Ads
SaaS
AI
PPC Campaign Management
Leadership
Communication skills
Marketing
Performance marketing

Full job description

PPC Manager / Performance Marketing Manager

Location: Kolkata (Preferred)
Experience: 6+ Years
Job Type: Full-Time

About the Role

We are looking for an experienced and results-driven PPC Manager / Performance Marketing Manager to lead and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other performance marketing platforms.

The ideal candidate should have strong hands-on expertise in campaign strategy, execution, optimization, analytics, conversion tracking, and ROI-focused growth. We are seeking someone who can drive quality leads, improve conversion rates, scale campaigns efficiently, and contribute directly to business growth.

The candidate should also be comfortable using modern AI-powered marketing tools such as ChatGPT, Claude, Gemini, Perplexity, and other automation platforms to improve campaign performance, reporting, research, and productivity.

Key ResponsibilitiesCampaign Strategy & Planning

Develop and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads.
Build full-funnel campaigns for awareness, lead generation, remarketing, and conversions.
Conduct audience research, keyword research, competitor analysis, and campaign forecasting.
Define campaign objectives, budgets, KPIs, and optimization plans.

PPC Campaign Management

Manage Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
Perform keyword research, bid management, negative keyword optimization, and ad copy testing.
Optimize campaigns to improve CPL, CPA, ROAS, conversion rates, and lead quality.
Monitor Quality Score, Impression Share, Search Terms, Auction Insights, and overall account performance.

Paid Social Advertising

Manage campaigns across Facebook, Instagram, LinkedIn, and other social media advertising platforms.
Build audience segments, retargeting campaigns, lookalike audiences, and testing frameworks.
Collaborate with creative and content teams to improve ad creatives and landing page performance.
Analyze campaign performance by audience, placement, geography, device, and funnel stage.

AI-Powered Marketing & Automation

Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and similar platforms for:
Campaign research
Competitor analysis
Ad copy generation
Keyword expansion
Audience insights
Reporting automation
Performance analysis
Identify opportunities to automate reporting, documentation, workflow management, and campaign optimization processes.

Analytics & Tracking

Set up and manage GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and CRM integrations.
Ensure accurate tracking, attribution, and campaign measurement.
Prepare weekly and monthly reports with actionable insights and recommendations.
Identify tracking issues, wasted spend, and scaling opportunities.

Performance Optimization

Conduct A/B testing across ads, creatives, audiences, bidding strategies, and landing pages.
Improve campaign efficiency through data-driven decision-making.
Work closely with SEO, Content, Design, Sales, and Development teams to improve overall conversion performance.
Scale high-performing campaigns while maintaining profitability.

Team & Stakeholder Management

Collaborate with cross-functional teams and stakeholders.
Present campaign performance reports and strategic recommendations.
Mentor junior team members and guide best practices in PPC and AI-enabled marketing workflows.
Ensure timely delivery of campaign objectives and reporting commitments.

Required Skills & Qualifications

6+ years of hands-on experience in PPC, Paid Media, or Performance Marketing.
Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Microsoft Ads.
Advanced knowledge of GA4, Google Tag Manager (GTM), conversion tracking, remarketing, pixel implementation, and CRM integrations.
Proven experience managing medium to large advertising budgets.
Strong understanding of lead generation, B2B, B2C, SaaS, EdTech, E-commerce, and service-based marketing models.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms in daily marketing workflows.
Strong analytical, reporting, campaign auditing, and problem-solving skills.
Knowledge of landing page optimization, funnel strategy, and conversion rate optimization.
Excellent communication and stakeholder management skills.

Preferred Qualifications

Google Ads Certification.
Meta Blueprint Certification.
Experience in EdTech, SaaS, IT Services, E-commerce, B2B Lead Generation, or Agency environments.
Experience managing international campaigns.
Prior team leadership or mentoring experience.
Hands-on experience with marketing automation tools and AI-assisted workflows.

Tools & Platforms

Advertising Platforms

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
YouTube Ads
Microsoft Ads

Analytics & Tracking

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
LinkedIn Insight Tag
Conversion APIs

Reporting & Research

Looker Studio
Excel / Google Sheets
SEMrush
Ahrefs
Google Keyword Planner
CRM Platforms (HubSpot or similar)

AI & Automation

ChatGPT
Claude
Gemini
Perplexity
Zapier
Make
AI Automation Tools

Key Performance Indicators (KPIs)

Lead Volume & Lead Quality
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate Optimization
Budget Utilization & Efficiency
Reduction in Wasted Ad Spend
Campaign Scalability & Consistency
Reporting Accuracy & Strategic Insights
Effective Use of AI Tools for Productivity & Optimization

Apply if you have a proven track record of driving measurable business growth through data-driven performance marketing and are passionate about leveraging AI to enhance campaign performance.

Pay: Up to ₹65,000.00 per month

Benefits:

Flexible schedule
Paid sick time
Provident Fund

Ability to commute/relocate:

Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

PPC Campaign Management: 6 years (Required)

Work Location: In person

Quick apply

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